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You’re struggling to advance your career in Public Relations. How can you gain the edge?

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Public Relations is a competitive and dynamic field that requires constant learning, adaptation, and creativity. If you want to stand out from the crowd and move up the ladder, you need to develop some key skills and habits that will make you a valuable and versatile PR professional. Here are some tips to help you gain the edge in your PR career.

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Rui Pedro Duarte

Strategic Alliances | Stakeholder Engagement | Revenue Maximization | Corporate Communications | Government Relations |…
Inna Kutsak

PR | External and Internal Communications | IT | B2B | B2C | Active CIPR member | Mentor at Prjctr Mentorship Platform
Jack Pflanz

Award Winning Marketing, PR & Development Professional

1 Know your audience

One of the most important skills in PR is knowing how to tailor your message and strategy to different audiences, whether they are media, clients, stakeholders, or the public. You need to understand their needs, preferences, expectations, and challenges, and communicate with them in a way that resonates and builds trust. To do this, you need to do your research, listen actively, ask questions, and use feedback to improve your approach.

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Alexson Calahan, APR

Public and media relations for science-based organizations and introverted entrepreneurs | Invested in doing the most good and having the most fun
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When I am feeling stuck, I take it as a sign that it is time to try something new. I look for energizing education and professional development opportunities. Earning my APR through PRSA was not only educational and reminded me of why I love this field so much; it served to advance my career by better positioning me as an expert.

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Mohammad Zaid

Business Analyst | MBA | Digital Health | Mobile Apps | Proposal Writing | MySQL | PowerBI | Tableau | Public Speaking | CSR Projects Writing | Hispanohablante
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- Stay updated on industry trends and enhance skills continually. - Build a robust professional network through industry events and associations. - Gain hands-on experience through internships and volunteer work. - Establish yourself as a thought leader through writing, speaking engagements, and social media engagement. These steps will help you gain the edge and advance your career in Public Relations.

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Iris Alvarado

Coordinadora de monitoreo de medios en Secretaría de Prensa, Presidencia de la Republica de El Salvador
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Como profesional, lo primero es reconocer el error dentro de la ejecución de acciones que estoy realizando. Luego replantear la dirección positiva que quiero que esto retome. Al mismo tiempo, ver qué están ofreciendo los demás, sin perder la ética y la moralidad. - Renovarse, es la clave. - Que otros conozcan lo que estás haciendo.

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2 Be creative and proactive

PR is not a static or predictable field. You need to be able to come up with fresh and innovative ideas, as well as anticipate and respond to changing situations and opportunities. You also need to be proactive and take initiative, rather than wait for instructions or directions. This means being curious, resourceful, and willing to experiment with new tools, platforms, and techniques. You also need to be able to pitch your ideas effectively and persuasively, and show how they can add value and achieve results.

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Rui Pedro Duarte

Strategic Alliances | Stakeholder Engagement | Revenue Maximization | Corporate Communications | Government Relations | Market Expansion | AI Diplomacy
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You’ve got to be a fountain of fresh, innovative ideas, ready to pivot with the times and grab opportunities by the horns. It’s all about being proactive—let your curiosity lead the way, dare to experiment, and embrace new tools with open arms.

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Inna Kutsak

PR | External and Internal Communications | IT | B2B | B2C | Active CIPR member | Mentor at Prjctr Mentorship Platform
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Bringing creative solutions to the table can make a significant difference. Think outside the traditional PR tactics; innovate with your campaign ideas, storytelling, and audience engagement strategies. Being proactive is equally important. Don't wait for opportunities to come to you; create them. This could mean pitching new project ideas to your team, seeking out additional responsibilities, or even initiating your own PR projects to showcase your capabilities. Combining creativity with a proactive mindset shows your willingness to go above and beyond.

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Jack Pflanz

Award Winning Marketing, PR & Development Professional
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I started my PR career as a volunteer helping a non profit organization raise funds, awareness and promote advocacy. I gained a world of experience, valuable skills and a network of contacts. Eventually my work gained recognition and I was offered a full time paid position and was seen as an asset and resource. Twenty five years later I am still in communications and I work for a non profit organization.

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Sylla Faruk

Specialist in Communication | PR with 20 years of experience | ThetaHealing therapist | Transforming words and energy
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Be creative! Be proactive! Be bold! Communication and tendencies are very fast and are always changing. Always be one step ahead

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Rodrigo Lóssio

RP e Marketing para Tech B2B, VCs e Hubs de Inova??o. CEO @ Dialetto, fluente em tecnologia e ecossistemas de inova??o.
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A habilidade de pensar fora da caixa é valorizada e recompensada por sua capacidade de fornecer solu??es únicas e eficazes. Ir além dos padr?es estabelecidos, explorar novos horizontes. No mundo das Rela??es Públicas, isso pode significar a cria??o de estratégias de comunica??o inovadoras, projetar campanhas de RP que capturam a aten??o do público de maneiras nunca antes vistas, ou encontrar maneiras de transformar uma crise em uma oportunidade. Desenvolver essa habilidade requer prática, disposi??o para correr riscos e a coragem de falhar. Mas o resultado vale a pena. A criatividade pode abrir portas, criar oportunidades e dar vida a novas ideias.

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3 Collaborate and network

PR is not a solo endeavor. You need to work well with others, both within and outside your organization, to achieve your goals and objectives. You need to collaborate and coordinate with your colleagues, clients, partners, and suppliers, and share your insights, expertise, and feedback. You also need to network and build relationships with key influencers, media, and stakeholders, and leverage your contacts and connections to create opportunities and exposure for your PR campaigns.

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Rodrigo Lóssio

RP e Marketing para Tech B2B, VCs e Hubs de Inova??o. CEO @ Dialetto, fluente em tecnologia e ecossistemas de inova??o.
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Networking é fundamental. As conex?es que você cria podem abrir portas para incríveis oportunidades profissionais. Investir tempo em construir uma rede de contatos sólida n?o é apenas uma estratégia de carreira inteligente, é uma necessidade. Cada pessoa que você conhece, cada conex?o que você cria, pode levar a um novo caminho de oportunidades. Aproveite todas as oportunidades para se conectar. Seja em eventos, conferências, cursos de forma??o ou mesmo nos encontros do dia a dia. Cada intera??o pode ser uma oportunidade de aprender algo novo e expandir sua rede.

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4 Learn and grow

PR is a field that requires constant learning and growth. You need to keep up with the latest trends, developments, and best practices in your industry, as well as the broader PR landscape. You need to update your skills and knowledge regularly, and seek feedback and guidance from mentors, peers, and experts. You also need to set goals and track your progress, and celebrate your achievements and learn from your failures. You also need to be open to new challenges and experiences that can expand your horizons and portfolio.

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Rodrigo Lóssio

RP e Marketing para Tech B2B, VCs e Hubs de Inova??o. CEO @ Dialetto, fluente em tecnologia e ecossistemas de inova??o.
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Os cursos online, webinars e workshops s?o ótimas maneiras de adquirir novos conhecimentos e habilidades. Além de proporcionarem uma aprendizagem flexível, estes podem ser realizados no seu próprio ritmo e ao seu próprio tempo. Seja curioso e esfor?ado. N?o tenha medo de sair da sua zona de conforto e experimentar áreas diferentes da sua especialidade. A diversidade pode trazer uma perspectiva fresca e inovadora ao seu trabalho. Participar em fóruns de discuss?o e redes sociais também pode ser uma ótima maneira de aprender e partilhar ideias. Troque experiências com outros profissionais, esteja aberto ao feedback e n?o tenha medo de pedir ajuda.

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5 Be ethical and professional

PR is a field that requires high standards of ethics and professionalism. You need to be honest, transparent, and respectful in your dealings with your clients, media, and the public. You need to follow the codes and guidelines of your profession, and avoid any conflicts of interest, plagiarism, or misrepresentation. You also need to be accountable and responsible for your actions and decisions, and admit and correct any mistakes or errors. You also need to be confident and assertive, but also humble and courteous.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You’re struggling to advance your career in Public Relations. How can you gain the edge?

1

2

3

4

5

6

1 Know your audience

2 Be creative and proactive

3 Collaborate and network

4 Learn and grow

5 Be ethical and professional

6 Here’s what else to consider

Public Relations

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You’re struggling to advance your career in Public Relations. How can you gain the edge?

1

2

3

4

5

6

1 Know your audience

2 Be creative and proactive

3 Collaborate and network

4 Learn and grow

5 Be ethical and professional

6 Here’s what else to consider

Public Relations

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