Be consistent both online and in-person. Your personal brand is you! You need to authentically show up the same way online and in-person. Remember those that see you online may eventually meet you in-person. Ensure you show up consistently.

Maintaining consistency between online and in-person branding requires a thoughtful approach to ensure alignment across all touchpoints. Here’s how I typically ensure this harmony: Unified Visual Identity: Like you mentioned, I prioritize a cohesive visual brand—logos, fonts, and color schemes. I ensure these elements are not only consistent across social media, websites, and marketing materials but also present in physical spaces like offices or event booths. Tone of Voice Alignment: I pay close attention to the language used online, ensuring that it mirrors how I communicate in person. Whether it’s professional, conversational, or friendly, the tone is always reflective of the brand’s values.

I always see people try to re-create themselves online without first being living proof. It becomes much more difficult to map who you truly are if you're not living that persona in the real world. First you define your personal identity and then you map it to public reputation - not the other way around.

Brand consistency is key to building trust. How can you align your online persona with your in-person presence? Here’s how: Keep your visual elements, like logos and colors, uniform across all platforms. Use the same tone and messaging in person as you do online to ensure alignment. Regularly audit your online content to make sure it reflects your current practices and values.

Your online persona and in-person presence should mirror each other. When you are posting anything online, being as authentic as possible is key to building relationships. Your member/customer/client should know that who they are meeting for coffee or at the closing table, is the same person they are used to seeing online! Be yourself, make bloopers, we are all human and your brand should be your authentic self!