You’re starting a new marketing campaign. How can you make sure your communications plan is successful?

Pre Defined Objectives help to achieve with your communications plan. Are you aiming to increase brand awareness, drive sales, or engage with a specific target audience? Clearly defined objectives will guide your strategy. Understand who your target audience is and what their needs, preferences, and pain points are. Consistent messaging helps build brand recognition and trust among your audience. Monitor and Measure Performance: Implement tracking tools to monitor the performance of your communications plan.

In defining your objectives, you need to be smart enough to select objectives that will contribute and align to the goal of the business. Your objectives should consider factors that will affect the business goal both positively and negatively. -The objectives should be short and precise. - Clearly identify and understand who or the targets for this marketing. - Give room for feedback, and respond to feedback strategically. - Contextualise your objectives to suit the context or location you're marketing at or in. - Share and explain the benefits and relevance of what you're marketing to your targets.

Have clear objectives on what you want to achieve - whether to inform or influence the target audience or both. This would also require you to identify who you want to get the message across to, and make sure the message is compelling and resonates with this particular audience. Use the best medium to get the message across. If it is not going to cost you to use other mediums, go ahead and utilise them for maximum reach. For instance, if you are targeting decision or policy makers, then the daily newspapers maybe one avenue to have the messages published in, but you can go all out to have the messages aired on the local radio stations and circulated on social media.

é preciso entender a necessidade, barreiras e gatilhos para expressar a melhor estratégia de como engajar. Após isso, entender o público-alvo e a forma de se comunicar, bem como o ou os formato/s. Para cada público, atentar sua estratégica para cadenciar sua comunica??o de forma uníssona porém personalizada. Entendendo este ponto de partida, é seguir com a constru??o do plano tático de execu??o com acompanhamento de etapas para fortalecer as ondas de sustenta??o para que haja engajamento.

Plan: Set SMART goals. Understand your audience. Choose the right channels. Craft compelling messages. Set a budget. Execute: Execute the plan carefully. Track and evaluate. Be flexible. Keys: Align with overall marketing strategy. Focus on the audience. Use the right tools. Be creative. Tips: Seek expert help. Monitor competitors. Stay up-to-date. Patience and perseverance lead to success.

Identify and prioritise your target group! Of course, there is always a majority of target groups - but not all of them are equally important in terms of economic success, social significance or conflict potential.

Identifying and understanding your target audience is vital. Knowing who you’re trying to reach means understanding who they are, where they live, what they love, what they need and desire, what challenges they face and how they like to engage. Segmenting your audience appropriately, and targeting your message to fit the nuances of each segment is foundational to creating an elegant, effective campaign.

Don't stop at a persona. Identify those known stakeholders by agency, by position, by name. When leadership asks you who's interested in this, or when it's time to collaborate or inform, you'll have not only a persona that describes your target audience, but you'll also have the known stakeholders at your fingertips for quick engagement.

La diversidad será tu aliada. Incluir distintos perfiles para identificar a la audiencia y al contexto es obligatorio para que sean contemplados distintos escenarios.

Once you’ve identified your audiences processes like a Venn diagram can highlight shared themes between them. That could be a behaviour or world view. This can make refining your comms easier. Maybe a common thread is that though demographics differ they have a shared love of being active in the outdoors. Sometimes that’s an easier thing to go after than an age demographic which may not have as many commonality points because it’s almost too wide.

While developing the message it is important to tell the story from the recipient's/audience's viewpoint i.e be their voice. This will ensure that you get more buy-in and endorsement.

Ensure consistency across all communication touchpoints while customizing your messaging to resonate with different segments of your audience. Craft messages that not only highlight the benefits of your product or service but also address the emotional and practical needs of your audience. Incorporate storytelling techniques to create engaging narratives that connect with your audience on a deeper level.

Developing a compelling marketing message is critical for success. It grabs prospects’ attention, articulates how you solve their problems, builds trust, and differentiates you from competitors. Crafting a resonant message ensures effective communication with your audience.

With a solid foundation in understanding your 'why' and your target audience, communicate consistently and with a clear voice - listeners and customers should be able to identify your voice amidst others. Tone of voice and respectful engagement - and letting coworkers and ambassadors help spreading your message.

Consistency is key! No matter the channels, when we see your messaging, we should recognize it's you. This will build brand loyalty and recognizability. Align your messaging to the personas you are targeting by adjusting vocabulary, tone and visuals accordingly.

You don’t need to be on every channel to be successful. Don’t treat every channel the same. There needs to be synergy but don’t be afraid to show up differently.

Lean on the expertise of colleagues who really know each channel you're targeting - and include them in the planning process as early as you can. If you're considering Instagram messaging, talk with the social media team. If you want to generate earned media placements, develop a plan with your media relations team. Marketing campaigns work best when they are designed as a collaborative effort, rather than top-down directives. Added bonus of this: you'll have more resources available to you, and more colleagues invested in the success of the campaign.

Select channels that offer the best reach and engagement with your target audience while considering factors such as budget, resources, and industry trends. Prioritize channels where your audience is most active and receptive to your messaging. However, don't overlook the importance of diversification; maintaining a presence across multiple channels can help you reach a broader audience and mitigate risk.

Recuerda que, incluso en Redes Sociales existe una diferencia muy clara. LinekdIn: networking y búsqueda de trabajo (reputación y expansión), Instagram: ventas y estética, Facebook: ventas y comunidad, TikTok: awarness, X: noticias de última hora. No es obligatorio usar todas, pero sí elegir la mejor para lograr tu objetivo.

Determine what channel best suits your guests' needs. What's newsworthy to a company may not always be newsworthy to a guest. Only choose SMS/MMS if it's a time-sensitive and/or promotion driven message. Attach images (MMS) to tell your story and help reduce the cost of multiple segments. Brevity is key. Decide if the emoji juice is worth the squeeze. Do you really need them? They change encoding and often triple if not quadruple your costs.

A implementa??o do Plano demanda elevado nível de comunica??o interna, deixando claro, muito claro, a divis?o de responsabilidades, as expectativas a serem alcan?adas, as intera??es a serem feitas para ter o melhor tempo de resposta possível para corrigir qualquer desvio. Comunica??o verbal e visual, acessível a todos em tempo real é desejável e ajudará a evitar desvios de rota.

Dise?ar el plan nos permite actuar de una manera organizada, ver avances y hacer seguimiento a los resultados y aportes de la campa?a. Es importante que en este proceso estén involucradas las diferentes áreas de la organización, esto nos ayuda a generar compromisos y sobre todo a llevar a cabo el plan de una manera más integral teniendo en cuenta la opinión de expertos.

Be agile during implementation! By following a sub campaign per milestone approach, it will be easier to collect & analyze feedback, so you can easily change or improve what went wrong with previous campaign during the next phase... Do not be scared, this way it can only get better.

Lo que no se mide, no se puede mejorar. Establecer métricas y delegar funciones claras a cada miembro del equipo permitirá maximizar el tiempo para obtener mejores resultados en tiempo récord.

A good planning, makes a sucessful execution. Learn to delegate to your team based on their strenghts and skills, learn how to have an open communication with your team and analyze, analyze a lot. Data will tell you what's working and what's not

To ensure that the marketing results are insightful, try to align your goals and key metrics with the overall business objective, engaging key stakeholders at your organization, making them aware of the campaign ahead, and showing how your marketing efforts can support sales & business development activities.

Monitor and Measure Results: Track the performance of your campaign using key performance indicators (KPIs) such as website traffic, engagement metrics, conversion rates, and sales. Analyze the data to identify what's working well and areas for improvement. Iterate and Optimize: Based on your analysis, make adjustments to your campaign to optimize performance. This could involve refining your messaging, adjusting targeting criteria, or reallocating budget to high-performing channels. Seek Feedback: Gather feedback from your audience and internal stakeholders to gain insights into what resonates and what can be improved. Use this feedback to refine your approach and enhance future campaigns.

Another thing to consider when planning any communication is that hubris is the downfall of any campaign (and greek hero) - never believe you've accounted for everything. You haven't. It's an impossibility. You cannot predict human behavior 100% of the time. So even when you have done all the stakeholder research, accounted for all the variables, did VOC research, created beautiful objectives that are measurable and clear, even then, people will surprise you. Sometimes what you think will land, does not, and then that one thing you did as an afterthought is what ultimately makes the campaign successful. Build in flexibility and be prepared to be surprised. Success is an epic journey. Don't lose sight of humility.

Always try to debrief. It’s easy to say that was great or, that didn’t go to plan. But it’s a good idea to sit down and understand why. That way you won’t repeat mistakes, hopefully. It’s great to pull in all the perspectives of what happened, what to do again, what to try next time and what to avoid!

1. What do you want your achieve out of this communication? 2. Is your language clear & concise? 3. Do you have identified audience? 4. Are you reaching out to them through the correct channels?