You're starting a new content strategy project. What software do you need to make it a success?

It's not about throwing every tool at the wall. Identify your core needs, choose software that integrates well, and start with what works best for your team. The best software is the one that helps you achieve your content strategy goals effectively and efficiently.

Conducting content audits can seem overwhelming, but little and often is important to ensure your content strategy is on the right path. I've tried many different content audit softwares but I've found a mixture of SE Ranking and Google Console are the most effective tools for me. Checking these platforms daily is now part of my routine which means I don't miss important changes or errors, and ensures the content I'm developing is inline with the data and results I'm seeing. I also track content production in Asana and published content (by topic clusters) in a simple Excel spreadsheet to keep on top of what content we have and any gaps that need filling.

When creating a new content strategy, I always conduct a brand audit. This helps me to understand what content has been performing well with the overall audience and what they would love to see more of. Another trick is to look at your competitors. No one idea is a brand new one, only more executed, so seeing what your competitors are doing helps create a strategy of what you want your company/business to do.

To ensure a successful content project, you'll need essential software like a word processor (e.g., Microsoft Word, Google Docs) for writing and editing. Use graphic design tools (e.g., Canva) for visuals. Content management systems (e.g., WordPress) help organize and publish content easily. Social media schedulers (e.g., Buffer) assist in timely posts. Analytics tools (e.g., Google Analytics) track audience engagement. Collaboration platforms (e.g., Slack) enhance team communication. Finally, a reliable antivirus ensures data security throughout the project.

Kicking off a new content strategy? You'll want to start with a content audit. Think of it like a health check for your website. Audit software is your diagnostic tool, scanning your site for broken links, SEO slip-ups, and content clones. It's like having a content detective on the case, sifting through every page. This tech genius doesn't just spot problems; it also sizes up your content's quality, readability, and how well it's hitting your goals. Plus, it tracks traffic, engagement, and conversions. And here's the kicker: it'll benchmark your content against competitors, spotlighting gaps and golden opportunities. Get this step right, and you're setting the stage for serious content wins!

To help plan content, I utilize a few different ones for various flexibility. If you are looking for a customer management system, Asana is the best for approval and allows multiple people to look at and edit. If starting, using a Google Sheet can help as well.

When it comes to content I love to view things at a macro view and then work down. In social media I highly recommend HeyOrca as a scheduling and posting tool. If I can plot out my posts a month in advance, it allows me to bank creative, learn what new creative I need, and ensure I'm hitting key post topics. Utilizing scheduling tools now allows me to have the freedom to do "in the moment" posts or stories throughout the month knowing I have the content already banked. This keeps social media managers strategic in that they don't have to come up with net new content daily, but adaptable if a new trend pops up before next month.

Using content planning software can be a game-changer. Tools like Hootsuite, Buffer and SproutSocial offer comprehensive solutions that streamline content creation, scheduling and analytics. And with many of the platforms instituting AI software, they can truly make a difference in your campaigns. With that being said, embracing simplicity and using a tool like Google Sheets can be equally powerful! Google Sheets provides a collaborative space for content planning and easy tracking making it a fantastic option for smaller teams and those seeking free solutions.

For content planning for teams, I use Excel for team viewing and then subscribe to a social media scheduler for scheduling. Some of my favorite schedulers include Buffer and Later.

Don’t underestimate the power of a well organized Google sheet! I’m not against content planning software, but I believe most marketing teams implement them before they need to. Google sheets are fantastic at organizing and tracking plans, ownership, status and performance. And they’re infinitely configurable. With a large team and a robust content program, you’ll need more. But if you’re a small team or just getting started, Google sheets just might be all you need. Plus, you can’t beat the price!

"Unlocking Documentary Creativity: Essential Steps for Content Creation" 1. **Adobe Creative Cloud:** - **Scriptwriting:** Use Adobe Story or Premiere Pro for efficient scriptwriting and seamless integration into post-production. 2. **Canva:** - **Visual Storyboarding:** Create visually compelling storyboards and promotional materials effortlessly with Canva. 3. **Final Cut Pro X:** - **Editing & Post-Production:** Edit and refine your documentary footage professionally using Final Cut Pro X. 4. **PowerPoint:** - **Presenting Ideas:** Utilize PowerPoint for effective presentation of your documentary concept and ideas.

One content platform that I utilize is Sprout Social. This allows for users to separate copy, picture, and schedule out the content all in one place. This platform can also help generate hashtags and taglines to help create more information that your audience would resonate with. Alongside that, Grammarly can be used to help with content to ensure information is correct and free of errors.

One tool that I would pay 10 times the price for is Canva! It offers a simple, drag-and-drop interface that makes it accessible to users with varying levels of design experience. It provides a vast library of templates for social media posts, presentations, flyers, and more. These templates can be easily customized, saving time and effort in creating designs from scratch. It includes a vast library of stock photos, illustrations, icons, and fonts, which can be easily integrated into designs. This saves me from having to source these elements from external sites. It has an AI functionality I am still learning to use and constantly updates and improves! Sign up for the free version. Thank me later!

While many like to schedule content (set and forget), I prefer to create a content bank from which to pull. Scheduling content tends to be an exercise in rote behavior. Planning tools are fine, but remember to keep content human.

El software de creación de contenido es clave para producir material atractivo y relevante. Va más allá de la escritura y edición, ofreciendo herramientas para inspirarte en la generación de titulares y agregar variedad con elementos multimedia como videos, imágenes y audio. Estas herramientas no solo enriquecen tu contenido, sino que lo hacen más interactivo. Además, integra funciones de optimización SEO y revisión de originalidad y corrección, esenciales para la credibilidad y visibilidad de tu contenido. Con esta tecnología, puedes crear publicaciones de alta calidad, diversificadas y alineadas con las expectativas de tu audiencia.

Content publishing and distribution: WordPress: This popular content management system (CMS) is an excellent option for publishing blogs, websites, and other digital content. It's easy to use and has a large community of plugins and themes. Hootsuite: This social media management tool helps you schedule and publish content across multiple social media platforms. It also includes features for tracking analytics and engaging with your audience.

A responsible distribution system would include all internal channels (where suitable), while also looking to external relationships like news websites, online publications, or anyone you can share articles and content with. Maintain these platforms, and always look for new ones. If the life-blood of your traffic is coming from 1 or 2 referrals, it's time to expand and start distributing to other channels. You never know where your audiences lives if you don't keep looking!

Do what RSS podcast hosts do (buzzsprout buzzcast): send some of your feed to every outlet you can find in the universe, simultaneously, as much as you can. Who knows where you're meant to be when you start!?

El software de distribución de contenidos es fundamental para maximizar el alcance y la efectividad de tu estrategia. No se trata solo de publicar en múltiples canales; es clave para entender dónde y cuándo tu contenido resuena más con tu audiencia. Utiliza estas herramientas para experimentar con diferentes horarios y formatos en distintas plataformas. Integra el software con herramientas de CRM y automatización de marketing para personalizar tus mensajes y segmentar tu audiencia de manera efectiva. La sindicación a plataformas de terceros puede ampliar tu alcance, llevando tu contenido a nuevas audiencias.

After setting everything beforehand putting effort to post it at the right time is tiering and time consuming. I often choose scheduling platforms for it.

El software de optimización de contenidos es esencial para afinar tu estrategia post-distribución. Permite probar y comparar variaciones de tu contenido para identificar qué elementos generan mayor engagement y conversiones. Utiliza análisis de datos para comprender el comportamiento del usuario y ajusta tu contenido basándote en estas percepciones. Este tipo de software es clave para mantener tu contenido al día con las tendencias y responder a las necesidades cambiantes de tu audiencia. A través de la optimización constante, aseguras que tu contenido no solo capte la atención, sino que también fomente la retención y lealtad de la audiencia, mejorando así los resultados generales de tu estrategia de contenidos.

A successful content strategy projects require robust content optimization software. This tool enables comprehensive testing, analysis, and refinement of content elements, enhancing overall performance. By leveraging data insights, identifying strengths and weaknesses, and staying attuned to evolving trends, the software ensures effective optimization for conversions and user retention. It's a crucial asset for maintaining content relevance and maximizing project outcomes. Post-distribution optimization is crucial for maximizing results. Tools like Optimizely, VWO (Visual Website Optimizer), or Google Optimize enable A/B testing, analyze user behaviour, and provide insights for refining content.

Una vez que el contenido se coloca en los canales de comunicación elegido, viene la fase de experimentación y maximización de resultados. Una herramienta que facilite la medición del performance a través de las diferentes plataformas permite eficiencias en horas de trabajo, refinamiento de copies y pruebas de assets gráficos. Lo cual hace que los esfuerzos se capitalicen aún más. El escenario ideal es encontrar variables que repuntan los resultados de la estrategia y replicarlos con variaciones acorde a otras iniciativas.

One cam leverage tools like Optimizely or VWO for A/B testing and optimization. Use data analytics tools such as Google Analytics to analyze performance, identify strengths, and address weaknesses. For ongoing optimization, consider SEMrush or Moz to keep content aligned with changing trends and audience needs.

Pour optimiser un contenu, j’attends en moyenne 1 mois après sa publication. Puis, j’analyse les KPI prédéfinis en fonction de l’objectif spécifique du post. Pour cela, j’utilise des outils comme Semrush ou Metricool pour avoir les données nécessaires. Ensuite, il suffit de mettre à jour l’article en fonction des résultats (ou republier le post sous un angle différent)

Para mim hoje, n?o há nada mais importante do que a seguran?a e garantia de qualidade na distribui??o do conteúdo. Estratégia de conteúdo pressup?e conteúdo relevante com distribui??o adequada. O que mais faz falta hoje, é regulamenta??o e controle de distribui??o de conteúdo, para que aquilo que se cria, se planeja, se distribui, seja visto pelas pessoas certas, nos momentos adequados, e n?o distribuído aleatoriamente aos quatro ventos, em sites e espa?os duvidosos e sem credibilidade, para pessoas que n?o concordaram em receber eticamente este conteúdo. N?o há bom conteúdo que resista ao descuido com a sua distribui??o. O momento atual exige este cuidado, acima de tudo, para respeitar as pessoas, e n?o correr riscos desnecessários.

Teams are often quick to look for a software solution to solve their problems. However, I believe the first step to solving any problem is to map out the issues and identify your goals. This will give you a solid roadmap for how to proceed and what software solutions you should and should not invest in.

It doesn’t matter so much what software you use; what matters is how well you understand the fundamentals of content strategy. If you don’t know the theory behind what you’re doing, not even the best software can guarantee that you’ll get results. Software is only a tool. It should supplement what you already know, not substitute for what you don’t.

In order to make the content relevant to the target audience, first you should research what is trending on social media. Social listening platform such as Sprinklr, Meltwater...etc. might be a good place to start.

A clear understanding of what your content is trying to achieve is crucial. Brands spend a lot of time ideating content for a specific TG. Knowing your audience and creating content relevant to them is a definitive strategy for success. But a clear vision of what you're trying to achieve supplemented by great content, helps create new audience sets. It's not only about serving what your TG wants. It's also about inspiring new audiences to notice you.

Oh the tool comes much later. Content strategy is best implemented with a good content framework. If the framework is weak, the content strategy which looks picture perfect on paper or PPT will fail to take off. Build a content strategy and a tactical framework that works for your organisation and then go about selecting a tool. Choose a tool that fits your strategy and processes and not the other way around.