You're starting a life coaching business. How can you make sure your business plan is on point?

2 Set your goals and objectives

Next, you need to set your goals and objectives for your life coaching business. What is your vision for your business in the long term? What is your mission or purpose as a life coach? What are your core values and principles that guide your work? How do you measure your success and impact? By setting your goals and objectives, you can create a clear direction, focus, and motivation for your business.

3 Design your services and pricing

Then, you need to design your services and pricing as a life coach. What kind of coaching packages, programs, or sessions do you offer? How do you deliver your services: online, offline, or both? How do you structure your coaching process: intake, assessment, goal setting, action planning, follow-up, etc.? How much do you charge for your services and how do you accept payments? By designing your services and pricing, you can communicate your value proposition, generate revenue, and manage your cash flow.

4 Analyze your market and competition

After that, you need to analyze your market and competition as a life coach. Who are your target clients and where can you find them? What are their demographics, psychographics, behaviors, and preferences? What are their pain points, desires, and expectations? Who are your direct and indirect competitors and what are their strengths and weaknesses? How do you compare and contrast with them in terms of quality, price, reputation, etc.? By analyzing your market and competition, you can identify your market opportunities, threats, and gaps, and develop your competitive advantage.

5 Develop your marketing strategy

Next, you need to develop your marketing strategy as a life coach. How do you attract, engage, and convert your target clients? What are your marketing channels, tools, and tactics: website, social media, email, blog, podcast, video, etc.? How do you create and distribute valuable content that showcases your expertise, credibility, and personality? How do you build trust, rapport, and loyalty with your prospects and clients? How do you collect feedback, testimonials, and referrals? By developing your marketing strategy, you can increase your visibility, awareness, and demand for your services.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?