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You're starting a creative business in late career. What are the most important things to consider?

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You've always dreamed of turning your passion into a profitable venture, and now that you're approaching retirement, you have the time and resources to make it happen. Starting a creative business in late career can be rewarding, fulfilling, and fun, but it also requires careful planning, research, and adaptation. Here are some of the most important things to consider before you launch your creative business.

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Kevin Franklin

Chief Growth Officer @ LRQA | ESG+ Expert | Sustainability, Supply Chains, Analytics, Growth
Punya Raswant

Management Student| Blogger| Content Creator| Content Writer at Performship | Student at IMS Ghaziabad University…

1 Define your goals

What do you want to achieve with your creative business? Do you want to supplement your income, pursue a hobby, or make a social impact? How much time and money are you willing to invest? How do you measure your success? Having clear and realistic goals will help you focus your efforts, avoid distractions, and evaluate your progress. Write down your goals and review them regularly to stay on track.

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Punya Raswant

Management Student| Blogger| Content Creator| Content Writer at Performship | Student at IMS Ghaziabad University Courses Campus | Marketing Enthusiast
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1. Define Goals: Clarify the purpose of your creative business -supplement income, pursue a hobby, or make a social impact. 2. Investment: Determine the time and money you're willing to invest in your venture. 3. Measure Success: Establish clear, realistic metrics to evaluate and track your progress. 4. Focus: Write down and regularly review your goals to stay focused and avoid distractions.

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Arlette Wauquier

Créatrice d'objets de déco atypique, le recyclage du carton (vases et luminaires) Décoration d'intérieur originale grace à des tableaux et vases en acrylique pouring .
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Mon activité créative est arrivée très tard, mais elle m'occupe à plein temps. Mais j'ai d? faire un choix budgétaire, soit je gérais tout de A à Z ou je gardais seulement le c?té créatif. J'ai opté pour le A à Z? c'est clairement plus compliqué et beaucoup plus lent. Mais j'ai appris énormément de choses que je ne connaissais pas et cela est très impactant pour la satisfaction personnelle. Mon objectif doit être atteint pour la fin de l'année.

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patricia henry

Fashion Designer at Patricia's Dezigns
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The most important thing is to start. Know your goals and focus on getting them done. Seek help from like minded and more serious and successful professionals who've been there and done that so you don't have to struggle. Therefore you can accomplish your business more efficiently.

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2 Know your market

Who are your potential customers, and what are their needs, preferences, and pain points? How can you reach them, and what are they willing to pay for your products or services? How do you stand out from your competitors, and what is your unique value proposition? Knowing your market is essential for creating a viable and profitable business model. Conduct market research, talk to your target audience, and test your ideas before launching.

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3 Leverage your skills

You have a wealth of skills, knowledge, and experience that you can use to your advantage in your creative business. Whether it's your technical expertise, your industry connections, or your personal brand, you can leverage your skills to create value, solve problems, and attract customers. Identify your strengths and weaknesses, and seek feedback from others. You can also learn new skills or partner with others who complement your skill set.

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Kevin Franklin

Chief Growth Officer @ LRQA | ESG+ Expert | Sustainability, Supply Chains, Analytics, Growth
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We all have interests, viewpoints and unique capabilities. Find your niche by asking yourself what you’ve worked on the most and what you’re most passionate about. And then think about how you can differentiate in this space and your target audience.

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4 Embrace innovation

The creative industry is constantly changing and evolving, and you need to keep up with the latest trends, technologies, and opportunities. Innovation is not only about creating something new, but also about improving, adapting, and expanding your existing offerings. You can innovate by experimenting with different formats, platforms, channels, or methods, or by collaborating with other creative professionals. Innovation will help you stay relevant, competitive, and interesting.

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5 Build a network

You don't have to do it all alone. Building a network of supportive and like-minded people can help you grow your creative business, find new opportunities, and overcome challenges. You can network with other creative entrepreneurs, mentors, advisors, customers, suppliers, or partners. You can also join online or offline communities, groups, or events related to your niche or industry. Networking will help you gain exposure, feedback, and referrals.

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Arlette Wauquier

Créatrice d'objets de déco atypique, le recyclage du carton (vases et luminaires) Décoration d'intérieur originale grace à des tableaux et vases en acrylique pouring .
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La création d'un réseau sur internet est pour moi la chose la plus compliquée qu'il soit. Je préfère et de loin le contact avec les clients .à l'heure actuelle il faut procéder d'une autre manière et donc on y va, on sort de sa zone de confort. Mais c'est enrichissant et tellement gratifiant quand les efforts commencent à payer.

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6 Enjoy the journey

Starting a creative business in late career can be stressful, frustrating, or overwhelming at times, but it can also be exciting, rewarding, and fun. Remember to enjoy the journey, celebrate your achievements, and learn from your failures. Don't let perfectionism, fear, or doubt stop you from pursuing your passion. You have the creativity and innovation to make your dream a reality.

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Arlette Wauquier

Créatrice d'objets de déco atypique, le recyclage du carton (vases et luminaires) Décoration d'intérieur originale grace à des tableaux et vases en acrylique pouring .
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Depuis que l'idée est devenue une évidence le voyage à été surprenant. Au départ cela me paraissait simple mais cela fut beaucoup plus compliqué que prévu. D'un point de vue artistique j'ai d? changer mes objectifs mais cela n'était pas le plus dur, car j'ai découverts d'autres pratiques tellement amusante. La partie très compliquée c'est la création du site internet car cela requiert tellement de compétences variées. Résultat j'ai lancé mon site très très imparfait, et puis au fil du temps, je l'ai amélioré encore et encore....des heures de recherches, des larmes, des joies, ....Mais ne rien lacher cela va payer...

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dr. Agustín Amate Bonachera

PDI | Fotógrafo Publicitario | Educador | Consultor en Creatividad, Branding y Marketing Visual | Autor | Ponente | Internacional Ph.D. en Comunicación Audiovisual y Publicidad | Innovador en IA | Conecta para Colaborar
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Consider financial planning and management to ensure sustainability and growth. Research your competition to differentiate your offerings. Establish a strong online presence through a professional website and social media platforms. Explore partnership and collaboration opportunities to expand your reach. Utilize technology and digital tools to streamline operations and enhance creativity. Seek out mentorship and guidance from experienced entrepreneurs in your field. Stay flexible and open to pivoting your business model based on market feedback. Focus on delivering exceptional customer service to build loyalty and referrals. Engage in continuous learning to keep up with industry trends and developments.

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You're starting a creative business in late career. What are the most important things to consider?

1

2

3

4

5

6

7

1 Define your goals

2 Know your market

3 Leverage your skills

4 Embrace innovation

5 Build a network

6 Enjoy the journey

7 Here’s what else to consider

Creativity Skills

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You're starting a creative business in late career. What are the most important things to consider?

1

2

3

4

5

6

7

1 Define your goals

2 Know your market

3 Leverage your skills

4 Embrace innovation

5 Build a network

6 Enjoy the journey

7 Here’s what else to consider

Creativity Skills

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