You’re a self-employed music publicist. How can you build a strong network that helps you succeed?

1 Identify your goals

Before you start networking, you need to have a clear idea of what you want to achieve and who you want to connect with. Do you want to work with specific genres, artists, labels, or media outlets? Do you want to expand your skills, knowledge, or services? Do you want to collaborate with other publicists, managers, or promoters? Define your goals and target your networking efforts accordingly.

2 Be proactive and consistent

Networking is not a one-time event, but a continuous process that requires initiative and follow-up. You can't expect to build a network by just attending a few conferences or sending a few emails. You need to actively seek out and engage with potential contacts, as well as nurture existing ones. This means reaching out to people who share your interests, values, or goals, offering value or assistance, following up on conversations, and staying in touch regularly.

3 Use online and offline platforms

The music industry is constantly evolving, and so are the ways to network. You can leverage both online and offline platforms to expand your network and showcase your work. Online platforms include social media, blogs, podcasts, newsletters, webinars, and forums, where you can share your insights, opinions, and achievements, as well as interact with other music professionals and enthusiasts. Offline platforms include events, workshops, panels, showcases, and festivals, where you can meet face-to-face with people who can help you grow your career.

4 Be authentic and respectful

Networking is not just about exchanging business cards or pitching your services. It's about building genuine and lasting relationships based on trust, respect, and mutual benefit. You need to be authentic and respectful in your interactions, and show that you care about the people you network with. This means listening to their stories, challenges, and goals, asking relevant and thoughtful questions, giving honest and constructive feedback, and respecting their time and boundaries.

5 Give more than you take

One of the most important principles of networking is to give more than you take. You need to offer value and support to your network, not just ask for favors or opportunities. You can do this by sharing useful information, resources, or contacts, providing referrals or testimonials, promoting their work or events, or volunteering your time or skills. By giving more than you take, you can establish yourself as a reliable, generous, and valuable member of your network, and increase the chances of receiving help when you need it.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?