You’re a self-employed marketing operations professional. How do you find clients who value your work?

Define your Niche: Don't go with one-size-fits-all strategy. (Example: I position myself as an advisor, providing not just solutions and Operations setups but strategic guidance based on a deep understanding of the long term objectives). Define your Strengths: Understand your strengths and align your Values according to that. Find your Tribe: You can offer complementary services (MarkOps and RevOps) if you collaborate with a RevOps buddy. Similarly, find people who can complement your services and to whom you can complement and form a tribe. This way your Value offering will be end-to-end.

D'après mon expérience, le meilleur moyen de se différencier est de disposer d'une proposition de valeur unique. Ce qu'il y a d'unique, ce sont nos valeurs, notre expérience, nos passions. Cela peut faire la différence pour sortir du lot de prestations vendues, plus ou moins similaires.

There are two ways to choose your niche and value proposition. A → Choose the latest and greatest industry B → Choose an industry based on your expertise & experience In the second case, you're already very well-defined. But in the first case, you'll have to put in some work. You can't just search for growing industries and say "I'm choosing Ecommerce". It would include everything from Women's clothing to pet stores. You need to have a defined region. Defined target audience. Defined services to sell them. For example: Women's online clothing stores in New York - categorized as small businesses have 1 - 10 employees with less than $50K in sales revenue and tech spend between $500 - $2000

There is only one you. You bring a specific skill set of both hard and soft skills that makes you unique. Find it. Then try to picture your dream client. What type of client is this? Is it a certain industry? A certain company size? A certain project? Then see how you can use your skill set to be of service to that potential client. What problems do they struggle with that you can resolve? PS: if you find it difficult to define your own skill set, ask others for feedback! It can be extremely helpful to hear from other people how they perceive you.

To thrive as a self-employed marketing operations professional, start by defining a clear niche and value proposition. Identify your specific strengths and expertise within the broad field of marketing operations. Specializing in a particular niche allows you to stand out in a competitive market. Craft a compelling value proposition that clearly communicates what sets you apart and the unique benefits clients can gain by choosing your services. Develop a concise and impactful elevator pitch that succinctly highlights your strengths and specialization.

Now this is important. Because when you are in operations, you can't particularly showcase your portfolio with screenshots or in a typical manner. You have to be smart about it. Talk about the value in business your operations are going to bring. Are they going to improve the efficiency, or impact the ROI or help with better decision making? Do you have a better experience working with different tools and applications? Address different aspects in your portfolio.

Building a strong portfolio and gathering testimonials is essential for showcasing your skills, expertise and the positive experiences of your clients or collaborators whether you are a freelancer,entrepreneur or professional in any field.

Les témoignages clients sont très valorisés par les prospects, car per?us comme un retour d'expérience réel et sincère. Ils augmentent votre crédibilité et la confiance vis-à-vis de nos services. Cerise sur le gateau, ils peuvent se décliner comme éléments de réassurance sur tous les supports de communication (site web, réseaux sociaux..).

Based off of your target audience, you now have to put together A GOOD LOOKING portfolio PACKED WITH MEANINGFUL METRICS. Ensure two things: A. Your portfolio must be designed in a professional way. If you don't know how to do it, find a colleague, a friend, or an affordable freelancer from anywhere around the world through platforms like UpWork. Get it done. B. Your portfolio must be packed with purposeful metrics. Explain a bit why those metrics matter. C. Collect some testimonials on your LinkedIn profile as social proof. A Pro Tip: When working for people and businesses, remember that you're working for two things: i. The payout ii. The social proof (testimonial)

Word of mouth is a wonderful thing. It's always better to hear someone else raving about your services to others than doing it yourself! So don't be afraid to ask for a testimonal if you succesfully finished a project. To expand even further, case studies are a very helpful way to show concrete examples of what you do. If possible, combine the case study with the client's testimonal and the concrete results.

One thing I have found helpful is building the right network. There are two ways to network: the first is with potential clients and the second is with the same experts to prove your expertise and gain new insights. Self PR is a must-have skill for fast fast-growing market. Additionally, a short sales pitch can help explain your value proposition in a nutshell. One of my mentors said: “Explain to me in a few words, otherwise I may forget.”

Effective networking and self-marketing are crucial for building a client base. Attend industry events, conferences, and networking functions to connect with potential clients and collaborators. Establish a strong online presence through a professional website and active engagement on social media platforms. Share valuable content, such as blogs or webinars, to showcase your knowledge and expertise. Request and display testimonials from satisfied clients to build credibility. Collaborate with other freelancers, agencies, or industry contacts to expand your reach and receive potential referrals.

Le réseautage est probablement le levier de communication le plus rentable. En plus de vous permettre de toucher des prospects directement, il permet de trouver des prescripteurs, de tester/affiner son pitch, de développer des partenariats, d'échanger avec des pairs et bien s?r de créer des opportunités business parfois inattendues.

Networking is all about finding relevant people within your niche. For example, if your target audience are Rental Car Business Owners within New York, use LinkedIn to find such people. Comment. Start by commenting. It's a good way to evaluate whether sending them a DM down the road can be fruitful or is it going to go down the gutter. Establish a connection. It will make it harder for them to say no, because of the mutually respectful connection between you two. That's also something that networking is about.

There are tons of ways to network. If you don't know where to start, the people you already know can be a very good starting point! When I just started freelancing, I made sure to schedule lots of coffee dates with highly trusted people from my network. And I still do. Also, don't underestimate the power of a good social media presence. Make sure your LinkedIn profile remains up to date and engage with content to stay visible and show off your expertise.

La qualification client est un enjeu majeur qui impacte directement le taux de conversion. Pour s'assurer de cibler les bons clients et mettre en place une stratégie de qualification efficace, il est important d'avoir travaillé son persona à fond. Enquêtes, questionnaires, études de marché, carte d'empathie. Plus la cible est claire, plus la qualification sera aisée, sans parler de l'efficacité accrue des campagnes de communication.

I think the most important thing here, is to be as transparent as possible from the get-go. Set clear expectations with a client on what they can and can't expect from a collaboration. Make things concrete. And frankly, chances are that not every collab will be a hit. This is difficult, but at the same time it's also a huge learning opportunity.

Ce sont souvent les 10% de plus d'effort qui font la différence. Le diable est dans les détails. Une approche courtermiste de la relation client est dommageable en matière de retour sur investissement. Personnalisation + satisfaction = fidélisation = Optimisation du cycle de vie du client = + de rentabilité.

Underpromise, overdeliver. If you make concrete agreements during the project, make sure to follow up on actions in a timely manner. Be transparent about your progress and escalate when unexpected roadblocks negatively influence the timeline. Often, it's not the worst if a delay happens - but if you don't inform the client and/or don't provide an alternative solution or route, it can lead to a lack of trust. Stakeholder management is a very valuable skill in any profession!

Marketing operations maiming deals to coordinate with supply chain nodes and operational activities. We need to find the organisations struggling in on time deliveries and competitive prices, need a best marketing operations consult to improve it’s product & services