some additional strategies 1. Engage Before You Pitch Follow journalists on social media, comment on their articles, and share their work with meaningful insights. This builds familiarity before you ask for coverage. 2. Be a Resource, Not Just a Pitcher Instead of always promoting your brand, offer expert insights, industry trends, or background information. 3. Personalize Every Interaction A generic press release won’t get attention. Address journalists by name, reference specific articles they’ve written, and tailor your pitch to their style and audience. 4. Build Long-Term Relationships Don’t disappear after one successful pitch. Maintain the connection by occasionally sharing relevant insights, even if it’s unrelated.

Media relationships thrive on trust and relevance. Here’s how to connect effectively: ?? Do your homework – Personalize pitches based on a journalist’s beat. ?? Offer value – Share exclusive insights or unique angles. ?? Follow up wisely – Be persistent, not pushy. Strong media ties turn press releases into impactful stories. #MediaRelations #PR #CorporateCommunications

I must admit, I don't pay that much attention to the journalist ?? I pay attention to their readers/audience. If the journalist can see that my event (example) will add value to their readers, then the journalist might bring it, as more readers/clicks will benefit the journalist. And if possible and relevant, I invite the journalist to whatever event, I want them to focus on.

Establishing genuine rapport with new media contacts is all about building mutually beneficial relationships rather than just sending out a generic press release. It may take time until you build a trustworthy relationship. 1. Personalize Your Outreach Avoid mass emails. Instead, craft brief, customized messages that reference their specific articles or topics. 2. Become a reliable and helpful source. Offer newsworthy content and high-quality multimedia that may be relevant to the journalist’s audience. 4. Engage on Social Media Follow your target media contacts on platforms like Twitter and LinkedIn. share their work. 5. Be Professional and Respectful Follow up politely if you haven’t heard back. Respect their time and preferences.

90% of your energy, time, and creativity should be focused on the content. If the story fails, no pitch, follow-up, or meeting will work. Create content so compelling that no journalist can resist it. Our model, for example, encourages the development of narratives that are connected to the business, but definitely aligned with what audiences are demanding. Without a solid narrative, the work will always be an uphill battle and the chances of success, almost zero.