You're a sales prospector looking to sell your product. How can you use storytelling to make your pitch?

I'll have to disagree here. When you are reaching out cold, you've got a few seconds to grab their attention. Nobody wants to read Shakespeare between meetings. Get to the point - how can you help them? What value you can offer them even if they don't buy your product? Keep it simple. Keep it short. Book more meetings.

I'd say the biggest reason why storytelling works is because human beings are wired for stories. Stories speak to the limbic areas of our brain which are involved in the processing of emotion and so good stories well told will take you on an engaging emotional journey. If you think about it, that's how our ancestors millenia ago who were illiterate transfered their culture and values through the generations many of which still survive to this day. That's the power of storytelling!

Le storytelling est intéressant, mais il est essentiel de trouver un équilibre. Si l'on en fait trop, on risque de perdre le public, tandis que si l'on n'en fait pas assez, le message reste plat. La subtilité est essentielle. Captiver sans submerger, en quelques minutes c'est l'art de choisir des mots efficaces et des images évocatrices sans se perdre dans un roman. Il s'agit d'un processus précis, où chaque mot compte pour créer un lien, persuader et éviter l'ennui. Une histoire bien racontée peut faire des merveilles, mais elle doit être concise, pertinente et surtout authentique.

Una utilidad que he encontrado al utilizar historias en mis ventas de seguros de gastos médicos, es narrar a mis prospectos como varios de mis clientes, a través de ese seguro han podido dedicarse a recuperar su salud sabiendo que existe una institución financiera que aportará la mayor cantidad de los gastos de su enfermedad o accidente. De esa manera se conecta emoción de los potenciales clientes y eso los impulsa a tomar acción.

Based on my research and years of research into storytelling, I developed the following 7-step structure for building great stories: 1) Hook 2) Context 3) Challenge or Conflict 4) Action 5) Turning Point 6) Resolution 7) Lessons learned When properly applied, it helps you create powerful and engaging stories.

You've probably been taught to use a customer pain point to portray a problem, tell the audience how your product solves said problem and the amazing results your customers are achieving to wrap things up. This works for low-complexity and risk transactional products. But if you are in complex sales and need to discuss and engage with senior decision makers, usually C-Levels, I'd suggest a new approach: - Industry Hypothesis: Based on your industry knowledge and interaction with clients, what's been hurting them the most? Which hurdles are they facing and what causes them? - User Case: How you helped a client overcome this challenge - Prospect's reality: How you can help the prospect achieve similar results.

Hace tiempo estructuré una historia de una persona que tenía el problema al recuperar el saldo bancario de la cuenta de su difunto marido, este suceso no tuvo un final feliz, porque ellos no hicieron el cambio de beneficiarios. Lo destacable en esta historia es que sirve de ejemplo para que esa situación no les suceda a otras personas

Some of the most effective stories you can use during prospecting are similar to companies you helped in the past. Your personal experiences will be better and more effective than your organisation's case studies. This serves two key purposes; in an engaging way help your prospect understand how you helped similar companies in their industry, and position you as an expert in the area while establishing trust between you and the prospect.

The best place to find stories is through your own experiences or the experiences of others you know well/have worked with. You want to think of who you want to share a story with and what will most resonate with them. Pro tip: Make the customer/client the hero of your story, not you, your product/service, or your company. We all like to be the hero in our stories, and the same applies to our buyers so the best way to position yourself is as the "guide by the side" helping them (the hero) vanquish the challenge (through your knowledge, expertise and/or solution).

Delivery is as important as having a great story to tell. If you want to deliver a story in a way that creates a lasting and positive impact, here are a few tips: - Vocalization - use appropriate pitch, tone, and ensure vocal clarity as you tell the story - Body language - make eye contact, and have an open confident posture as you tell the story - Visuals & Props - use these as long as they support the arc of your story Remember, your goal is to make an emotional connection with the listener so authenticity is key.

Don't tell your story. Tell the prospects story. You're the guide in their hero's journey. From a formatting perspective, you have to create a curiosity gap in order to get a response. To do this - whether its email, linkedin, video etc. you first have to establish a trusted connection with them. That means sharing something of relevance. It doesn't have to be a 'personal' fact, it just has to show you understand them and their context. Then you establish - in one sentence - how you're relevant to their story. And then include a super low friction ask - can I send you a tailored one pager? This will open that curiosity gap. Then send something that's ??.

Al contar una historia es importante analizar el contexto, algunas veces lo hago a través de LinkedIn, me he dado cuenta que ese tipo de narraciones, aunque pocas veces hay pocos comentarios, aunque si varias visualizaciones. Cuando el tema lo permite muestro evidencias de pago o recuperación de importes de dinero que reciben los clientes. Eso puede impulsarlo a comprar el producto.

To follow up on the story, I like to ask questions like: How does the experience I shared resonate with you? Any thoughts on what I just shared? Your should aim to have the buyer interact and engage with the story. Your call to action should be to invite the buyer to create their own story (of success/victory over the challenge) with you.

In sales, telling stories is super helpful. Start with a cool story that grabs attention. Show the problem your product solves by talking about the tough stuff people face. Then, introduce your product as the hero, with real stories from happy customers. Paint a picture of how things get better with your product. Answer any doubts people might have with more stories. Finally, ask people to take action. By telling stories, you can connect with people and convince them your product is awesome.

Craft the story that your prospect will like. It looks like: interesting in narrative with good for his business decorations. Even if you fail to sell him immediately, he will remember a cool well-made story. And one day he will recall the guy who told him the well-crafted tale, and he will be back with the question: "Hey, you're still riding a horse with ice-cream in one hand while trying to provide businesses with CRM?"