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You're running a merchandising campaign. What are the best tools to track your progress?

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Merchandising is the art and science of displaying and promoting products to attract and persuade customers. Whether you're selling online or offline, a merchandising campaign can help you boost your sales, brand awareness, and customer loyalty. But how do you know if your campaign is working? How do you measure and improve your performance? In this article, we'll show you some of the best tools to track your progress and optimize your merchandising strategy.

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TIKENDRAJIT BARUAH

Key Account Manager @ Silver Spark Apparel Limited Raymond Lifestyle ( Suits & Blazer)
Aman Kumar Satsangi

Business Development & Operational Excellence | Quality & Product Integrity Expert | Fashion Manufacturing | Ex-Manttra…
Neha Dhingra

1 Goals and Metrics

Before you launch your merchandising campaign, you need to define your goals and metrics. What are you trying to achieve with your campaign? What are the key indicators of success? How will you measure them? Depending on your objectives, you might use different metrics, such as traffic, conversions, revenue, customer satisfaction, retention, or loyalty. For example, if your goal is to increase sales, you might track metrics like average order value, conversion rate, or sales per square foot. If your goal is to enhance your brand image, you might track metrics like brand awareness, recall, or preference.

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TIKENDRAJIT BARUAH

Key Account Manager @ Silver Spark Apparel Limited Raymond Lifestyle ( Suits & Blazer)
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Utilize analytics platforms such as Google Analytics or Adobe Analytics to track website traffic, conversion rates, and user behavior. Social media management tools like Hootsuite or Buffer can monitor engagement and audience demographics across various platforms. Additionally, implementing customer relationship management (CRM) software like Salesforce or HubSpot can help track sales and customer interactions, providing a comprehensive view of campaign progress.

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Neha Dhingra
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Running a merchandising campaign demands robust tracking tools to monitor progress comprehensively. Incorporating Time and Action (T&A) calendars ensures adherence to timelines for product development, procurement, and delivery. Key Performance Indicators (KPIs) such as sales revenue, conversion rates, and customer acquisition costs provide quantitative insights into campaign effectiveness. Vendor relationship management platforms like SAP Ariba or Oracle Procurement Cloud facilitate efficient communication, negotiation, and performance evaluation with suppliers. By integrating these tools seamlessly, you can streamline operations, enhance transparency, and optimize collaboration throughout the merchandising campaign lifecycle.

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Hardesh Handa, PMP?

Transforming Sales Strategies to Unlock Revenue Potential and Enhance Market Presence through Data-Driven Decisions & Team Collaboration.
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First of all it is very important to identify the goals which we want to achieve through a merchandising campaign. If "why" is clear then it is easy to implement "How" part. With tools like Google and Shopify analytics the raw data collected can be analyzed that how customer interact with your product, webpage, bounce rates and conversion rates.

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Vishal Jha

Head of Planning and Merchandising @ Koskii | Pantaloons | Max lifestyle India Pvt Ltd | CENTRAL | Reliance Trends | VF Arvind Brands
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While you run a merchandising campaign,the impact areas generally are stocks and sales and the associated plan for both for which the Campaign was started! Now while the plan is formulated,the expected output should be clearly laid out,with finite indicators related to the campaign. Any tools thats used should ideally give the following understanding: 1.Plan Vs actual- for both stock and sales plan and top line and bottomline 2.Promotions efficacy analysis 3.Consumer engagement analysis 4.Exceptions reporting 5.Learnings and implementing changes in sync with the learnings There are multiple tools to report the above,however the effectiveness of the above MIS comes into play with swift and agile actions to improve plan effectiveness

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?????????????????? ??????????

Apparel Production & Operations VA: 13+ Years of Optimizing Fashion Marketing, Product Sourcing, Garment Production, Quality, Pricing, Buying, Logistics, and Branding for Market Dominance in the Textile Sector
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Optimize your merchandising campaign tracking with tools like Google Analytics for website performance insights. Use social media analytics tools such as Hootsuite or Sprout Social for tracking social engagement. Email marketing platforms like Mailchimp offer detailed campaign analytics. Implement UTM parameters for precise link tracking. CRM tools like Salesforce track customer interactions. Google Trends helps monitor industry trends. Utilize project management tools like Asana for internal progress tracking. Integrate these tools to gain comprehensive insights into your campaign's success and make data-driven adjustments as needed.

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2 Analytics Tools

Once you have your goals and metrics, you need to use analytics tools to collect and analyze your data. Analytics tools can help you understand how your customers interact with your products, how they respond to your promotions, and how they behave across different channels. Some of the most popular analytics tools for merchandising are Google Analytics, Adobe Analytics, and Shopify Analytics. These tools can help you track metrics like traffic sources, bounce rate, session duration, page views, product views, add to cart, checkout, and purchase. They can also help you segment your audience, create custom reports, and set up goals and funnels.

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3 Testing Tools

Another way to track your progress and improve your merchandising campaign is to use testing tools. Testing tools can help you experiment with different elements of your product display and promotion, such as layout, design, color, price, copy, or offer. By testing different variations, you can find out what works best for your customers and optimize your conversion rate. Some of the most popular testing tools for merchandising are Optimizely, VWO, and Google Optimize. These tools can help you create and run A/B tests, multivariate tests, or personalization tests, and measure the impact of your changes on your metrics.

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4 Feedback Tools

A third way to track your progress and improve your merchandising campaign is to use feedback tools. Feedback tools can help you collect and analyze customer feedback, such as ratings, reviews, surveys, or testimonials. Customer feedback can help you understand how your customers perceive your products, what they like and dislike, and what they expect from you. It can also help you identify and resolve issues, improve your customer service, and increase your customer loyalty. Some of the most popular feedback tools for merchandising are Trustpilot, SurveyMonkey, and Yotpo. These tools can help you generate and display customer feedback, and use it to improve your merchandising strategy.

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5 Reporting Tools

A final way to track your progress and improve your merchandising campaign is to use reporting tools. Reporting tools can help you visualize and communicate your data, insights, and results. Reporting tools can help you create and share dashboards, charts, graphs, or tables that show your performance, trends, and opportunities. They can also help you automate and simplify your reporting process, and make your data more accessible and actionable. Some of the most popular reporting tools for merchandising are Google Data Studio, Tableau, and Power BI. These tools can help you connect and integrate your data sources, create and customize your reports, and collaborate and share your findings.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Aman Kumar Satsangi

Business Development & Operational Excellence | Quality & Product Integrity Expert | Fashion Manufacturing | Ex-Manttra / Big lots | Ex-Axstores
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Certainly, Time and Action (T&A) plans are crucial tools in the merchandising process, guiding tasks from tech pack creation to shipment handover and payment. T&A plans serve as detailed schedules, outlining key milestones, deadlines, and responsibilities. Customize the T&A plan based on the specific requirements of each product category. Regularly update and track progress against the plan to ensure adherence to timelines and identify potential issues early in the process. This systematic approach aids in efficient coordination and successful execution throughout the entire merchandising cycle.

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You're running a merchandising campaign. What are the best tools to track your progress?

1

2

3

4

5

6

1 Goals and Metrics

2 Analytics Tools

3 Testing Tools

4 Feedback Tools

5 Reporting Tools

6 Here’s what else to consider

Merchandising

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You're running a merchandising campaign. What are the best tools to track your progress?

1

2

3

4

5

6

1 Goals and Metrics

2 Analytics Tools

3 Testing Tools

4 Feedback Tools

5 Reporting Tools

6 Here’s what else to consider

Merchandising

给文章评分

感谢您的反馈

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