You're revamping your brand's design. How do you ensure it stays true to your established identity?

The core values of the brand is the reflection of the creator and it has to be as unique and defined as possible. When I started developing my jewelry brand I was lost and was trying to create these values based on the brand persona so I could resolve the problem and search- NO! When you focus and answer the question of why I am doing it how I am different and what makes me disagree with the competitors is when the values are starting to pop out organically in a pure way.

We can do this by doing the following: - Revisit Your Brand’s Mission and Vision - Audit Current Branding - Visual Representation of Values - Develop Design Concepts - Stakeholder Feedback - Communicate the Change

Una de las cosas que más se le atraganta al cerebro humano es autoconocerse. No hay perspectiva y la autoimagen no deja de ser una narrativa construida por el propio cerebro, con lo cual, se ha de tener cuidado para asegurarse de que esta no se aleja demasiado de la percepción objetiva que tienen otros sobre lo que somos. En este caso, solo nos queda preguntar. Nosotros introducimos en la fase estratégica de branding con nuestros clientes, dinámicas como encuestas y sesiones Focus Group con clientes. El objetivo es ver si lo que ellos piensan que somos para ellos coincide con lo que nosotros pensamos que somos para ellos. Siempre es sorprendente lo que sacamos de ahí. Practica la escucha. Abre las miras y pon atención.

First ask yourself why? Why would you want to revamp the brand design if the current identity has proven itself? You should consider whether your brand identity has changed. If so, then I would not rework the design but completely rethink it - start from scratch. Revising means you want to keep something but make it different - that's a dangerous endeavour. If you have a substantive answer to the question of why you want to ‘rework’ the design, then you will also know whether there is a need for it at all. Things change first on the inside (identity) then on the outside (design).

Acredito que entender a essência da sua marca é fundamental para reformula??o do design, com isso, é possivel: - Ter ideias que transpare?am a vis?o da sua marca sem perder sua essência. - Desenvolver novos conceitos baseados nas tendendias de branding do momento. - Criar sem medo de ser "feliz", ou seja, deixar a criatividade trabalhar a seu favor, sabendo que o resultado final n?o perderá a essência da marca original.

Again this is about differentiation and staying true to the brand. The esthetics of the visuals communicate the core values, understandings, social level, brand persona, audience, clients, employees- everything.

When a brand can be displayed across a multitude of touch points while maintaining consistency - you take part in telling the story of the greater part of the brand. Do the brand illustrations speak the same visual language as the typography? The icons? The photography styles? Branding is all one big system that needs to be communicated with intentional consistency.

Maintaining visual consistency is key to ensuring that your brand’s revamped design stays true to its established identity. Consistency in color palettes, typography, imagery, and layout helps reinforce brand recognition and trust. When updating your design, use existing visual elements as a foundation—these could be iconic colors, logos, or styles that your audience already associates with your brand. Make sure any new design elements complement the old ones rather than clash with them. This approach ensures a cohesive look and feel across all touchpoints, from your website to social media, while still allowing room for creative evolution.

Entender a essência da marca, facilita no processo de cria??o mantendo a identidade já estabelecida por ela ao longo do tempo. Ent?o, utilizar elementos chaves que trazem a essência de sua marca ao publico.

Il s’agit de mettre en valeur la différence parfaite de votre design sur des bases esthétique selon votre marque, ainsi le mélange de tout reflète une communication vers les regards de chacun.

Business school teaches that new is always better and growth is the only goal worth pursuing. Because of this, brands are frequently forced into overhauls and refreshes that leave their core audiences behind. As a designer, try to become a fan of the brand - that way you have an innate sense of what makes that property resonate with its audience. Only then can you take those resonant elements to the next level, and introduce new elements that bolster the current audience and grow organically to a new market. Don't forget what brought you success in the first place!

Feedback, and staying loyal to the loyal customers and audience again is crucial because it shows a huge level of respect and value.

Engaging your audience throughout the brand revamp process is essential to ensure the new design resonates and stays true to your established identity. Start by gathering feedback through surveys, social media polls, or focus groups to understand what your audience loves about your current branding and what they might like to see changed. Involve them in the journey by sharing sneak peeks and progress updates, creating a sense of inclusivity and anticipation. This not only helps maintain loyalty but also ensures that the refreshed design aligns with audience expectations and preferences, strengthening their connection to your brand.

Em um cenário ideal, é de extrema importancia fazer uma pesquisa com seus clientes fiéis, a fim de apresentar ideias de sua nova marca, para que você obtenha feedbacks de qual delas exp?e melhor a sua essência e identidade já estabelecida.

As a designer your job is to create things to solve problems for others. A re-brand can be guided by it's audience and users to have input on how said audience can see the branding better resonate with them and fulfill their user needs. Getting a gage on what is work and not working with audience and hearing their voice helps drive a brand closer to its audiences.

When revamping your brand's design, stay true to its identity by keeping the core story intact. Use design elements that enhance your brand's journey, history, and achievements. Whether it's a refreshed logo or updated visuals, make sure the redesign adds to your story while making it more engaging and relevant for your audience.

Every design element and brand component needs to contribute to the greater scope of a story being told! Visual storytelling allows for a deeper dive into a brand's identity and incorporating more storytelling elements within a brand help with its presence and solidify the brand's existence.

Jede ?nderung erz?hlt auch eine neue Geschichte – und genau das kannst du auf Social Media clever nutzen. Deine Community will sehen, wie sich deine Marke entwickelt, aber ohne dass sie dabei den roten Faden verliert!

Incorporating storytelling elements into your brand's revamped design helps maintain a strong connection to its established identity. Your brand’s story—its origins, mission, and vision—should be visually communicated through the new design. Use imagery, color schemes, and design motifs that reflect the narrative you want to convey. For instance, if your brand story emphasizes innovation, use modern, cutting-edge design elements. If heritage and tradition are core to your brand, opt for classic, timeless visuals. By embedding storytelling into the design, you ensure that the refresh not only looks great but also deepens the emotional resonance with your audience, keeping your brand's identity intact.

Answering the analytics and the business's expectations brings a trend refresh. Being able to go with the flow with all the changes is helping the business to look alive and up to date.

é de suma importancia entender o momento de mercado e pesquisar quais as tendências da sua área. Tendências mudam constantemente, ent?o é sempre bom estar atualizado de forma que consiga trazer um novo design para sua identidade sem perder a essência da marca.

A refresh is a perfect way to not just mix up the visual language, but also to call attention and galvanize supporters of your beloved brand. It also is in a way a time capsule for long-time viewers and their excitement directly leads to more exposure.

A strategic brand revamp requires aligning the redesign with business goals and market positioning. Start by analyzing your brand’s current state, future objectives, industry trends, and competitors. Ensure every design decision serves a purpose, reinforcing your brand’s identity while differentiating it in the market. This thoughtful approach strengthens your market presence and drives growth, making the redesign more impactful and relevant.

The question is why you want to redesign this in the first place. Are you looking to reach new target groups? You should first test how the existing design resonates with these new audiences—they might actually like it. Overall, brand recognition should be maintained. Otherwise, the investment in the brand so far could be lost, as it may come across as an entirely new brand, causing the existing brand equity to disappear. You can also reach new target groups by using new media channels...

Creating a strong feedback loop is crucial for a successful brand redesign. Take a cue from Airbnb’s logo change—initially met with mixed reactions, they embraced feedback and explained the meaning behind the design, turning skeptics into supporters. Start by involving key customers early through surveys and focus groups, making them feel like co-creators. Use social media to gather insights, responding to comments to show you're listening. Keep the process flexible, ready to adapt based on feedback, while staying true to your brand’s core. This approach not only refines the redesign but also deepens customer loyalty, ensuring your new look resonates with those who matter most.