You're revamping your ad strategies. How do you decide which emerging market trends to prioritize?

I follow 4 simple steps to prioritize emerging market trends: 1. Listen to the trends: What's hot on social media and industry blogs? 2. Check the numbers: Are people spending money in this trend? 3. Talk to clients: What keeps them up at night? 4. Test and tweak: Try new things, see what sticks! Some trends I'm eyeing now: - Short-form videos (TikTok) - Voice search ads (Google!) - Sustainable marketing - Personalized content (Your name here) Why these? They: - Have growing audiences - Show promising ROI - Align with client goals - Feel futuristic!

Align with business goals: Does the trend help me achieve my company's objectives? Understand target audience: Will the trend resonate with my customers? Assess ROI: Can I measure the potential return on investment? Evaluate feasibility: Is the trend practical to implement within my resources? Stay ahead of competitors: Am I gaining a competitive edge by embracing this trend?

As a startup marketer, one strategy I use is to draw inspiration from well-funded surrogates. Great surrogates can be aspirational players in the same market, or top players in other markets with similar characteristics. Part of the “small-test” process is to identify which surrogates are best to draw inspiration from. Note, make sure you keep your own brand and capabilities in mind when executing.

Revamping your ad strategies requires careful consideration of which emerging market trends to focus on. Here’s how to make informed decisions: Analyze Consumer Behavior: Leverage data analytics to gain insights into your target audience's preferences and behaviors. Understanding what resonates with them can guide your strategy and ensure relevance. Evaluate Industry Forecasts: Stay informed by reviewing expert predictions and market analyses. This helps you identify trends that are likely to gain traction and allows you to align your strategies accordingly. Test and Measure: Implement small-scale campaigns that incorporate new trends. Monitor their performance to gauge effectiveness before fully committing to larger initiatives.

Sense check your marketing objectives against these trends, consider the signal strength of these trends and the impact on brand equity, such as perceived loyalty and perceived quality