You’re a remote content strategist. What are the key skills you need to succeed?

La comunicación es muy importante en esta área, como en cualquier otra. Sin embargo, para el trabajo creativo en remoto puede ser la diferencia entre el éxito y el fracaso de un proyecto. Debemos aprovechar herramientas y propiciar formas de comunicarnos efectivamente para que todo fluya en un entorno profesional, de respeto, empatía y también creatividad.

As a remote content strategist, success hinges on a blend of skills. According to LinkedIn's 2023 job market analysis, the top skills include SEO expertise, with 58% of digital marketing positions emphasizing its importance. Analytical proficiency is crucial, with Google Analytics proficiency demanded in 49% of roles. Exceptional written and verbal communication skills are paramount and cited as essential by 75% of hiring managers. Additionally, adaptability is key in the rapidly evolving digital landscape, highlighted as a critical skill by 65% of industry leaders.

Comunica??o é a capacidade de balancear interesses próprios em termos de conteúdo com a habilidade de compreender o que e como a audiência quer receber de informa??o. N?o é somente sobre “olhar para si”, mas principalmente entender o “outro lado”. Nunca é uma via de m?o única. O emissor pode até ter o controle do seu próprio conteúdo, mas n?o tem do canal e da troca que terá com a sua audiência.

Use Asana to manage tasks, ensuring nothing slips through the cracks. Be adept at Google Analytics, using data to guide content decisions. For instance, noticing a high bounce rate on a key page & revising the content to better meet user needs. Effective video conferencing, via Zoom or Google Meet, is vital for team alignment. Regularly share progress updates and insights in a clear, concise manner to keep everyone on the same page.

As a remote content strategist, you need a mix of skills to succeed. First, you must understand your audience well to create content that resonates with them. Strong writing and editing skills are essential to communicate clearly and effectively. You should also be good at research to find relevant information and trends. Being organized and able to manage your time well is crucial when working remotely. You need to be adaptable and open to feedback to improve your content. It's also important to have some technical skills, like understanding SEO and using content management systems. Finally, being a good communicator and collaborator helps you work smoothly with your team and clients, even from a distance.

Esta parte me apasiona porque antecede a la estrategia propiamente, le da razón de ser y nos permite estructurar una propuesta con un marco de referencia claro. El proceso de investigación, además, te permite inspirarte con ideas para incorporar en la estrategia de contenidos. El propósito es usar toda esa información para lo siguiente: *Definir pilares de contenidos y subtemas para el plan de contenidos *Voz y tono para las comunicaciones y contenidos *Formatos, canales y estilos más adecuados Hay que recordar, por otro lado, que esto no garantiza el éxito de la estrategia. Es un punto de partida, pero debemos mantener el seguimiento y hacer los ajustes que sean necesarios de acuerdo con los resultados obtenidos.

Crafting a content strategy necessitates comprehensive research to understand your audience's needs and preferences, align content with business goals across different stages of the sales funnel, and monitor the impact on engagement and conversions. Using tools like Feedly, BuzzSumo, and Google Analytics helps identify trending topics, audience interests, and content performance, enabling a targeted and dynamic approach to content creation and optimization. Key takeaways: ??Deep audience research guides the choice of content format and platform ??Monitoring key metrics like consumption and social sharing informs strategy refinements ??A coherent content strategy grounded in research, can improve content effectiveness over time.

Which requires more time: writing or pre-work? While a vast vocabulary and arsenal of tools are at your disposal, prioritize in-depth research. This includes understanding your client's target audience (TG), brand voice, and desired communication style. 1- Target Audience Matters: Tailor your language to resonate with your client's TG. Consider their demographics, interests, and preferred communication style. 2- Brand Voice Harmony: Align your word choice with the client's established brand voice. Maintain consistency to ensure brand recognition and trust. 3- Wit or Professionalism: Strike the right balance between wit and professionalism based on your client's preferences and the content's purpose.

Having strong research skills is a must for a content strategist. This is because the power of an effective content strategy lies in the data collected during research. In simple terms, the more data you have, the more precise your content strategy will be. Research for creating a compelling content strategy includes: 1. Target audience research (both demographic and behavioral). 2. Competitor analysis. 3. Latest industry trends. 4. Content SWOT analysis to identify your business/brand's strengths, weaknesses, opportunities, and threats. 5. Defining content themes and pillars. 6. Creating a content plan that includes content formats, optimized calls-to-action (CTAs), and hashtags based on your brand/business.

Content strategists have a unique superpower. ? Turning data and trends into tangible content pieces that address audience needs and desires ? Through data analysis, content marketers have to have a hyper focus on giving their ICP /audience what they want by: ??Providing resources to help make decisions ??Creating content that educates ??Creating content that entertains ?? Offering value added content that helps make their audience’s life easier ?? Proving content that generates demand, traffic and sales And they do it along every step of the way in the marketing and sales pipeline. This is why it’s imperative that content strategies weigh in on the decision making of what gets to your audience and what shouldn’t.

Como comunicadora social, la investigación y creación de contenidos siempre han formado parte de mi desempe?o profesional. Sin embargo, en el mundo digital actual estas habilidades deben adaptarse constantemente a los cambios que planean la innovación y las tendencias de consumo. Junto con eso, es vital desarrollar la capacidad de análisis y toma de decisión desde un punto de vista estratégico, que permita alcanzar los objetivos deseados en el tiempo esperado y con los recursos con los que se cuenta.

Content skills that are important to a remote content strategist; 1.Writing proficiency: Being able to craft clear, compelling, and engaging content. 2.SEO knowledge:Having a good grasp of search engine optimization (SEO) practices is important for ensuring that your content is discoverable and ranks well in search engine results. 3.Analytical skills:Being able to analyze data and metrics to measure the performance of your content, identify trends, and make data-driven decisions is key to refining your content strategy over time. 4.Visual content creation: Understanding how to create visually appealing and engaging content, such as images, infographics, or videos, can enhance the impact of your content and attract more audience engagement.

Remote work can sometimes lead to a sense of isolation, but fostering strong relationships with colleagues is essential for success. Take the time to get to know your team members and understand the brand's identity, values, voice, and positioning in the market. You should be able to create high-quality content that aligns with the brand's objectives and resonates with the target audience. Furthermore, you need to bring creativity and innovation to your content strategies, experimenting with different formats, and staying up-to-date with industry trends and best practices.

Which wields more power? Content or Visual? 1- Our brains are visual processors, sprinting through images at lightning speed. Visuals—whether images, infographics, or videos—deliver information swiftly. 2- A well-crafted visual can convey complex ideas in a glance, making it ideal for time-starved audiences. 3-We remember what we see. Visuals stick in our minds like catchy tunes. - Writers craft compelling narratives; designers weave visual tapestries; editors polish the gem. Together, they create content that sings. Remember, whether you're crafting a blog post, designing an infographic, or creating a social media campaign, the dance between content and visuals defines success.

The main key skills is 1- excellent communication between me and my team. 2- strong writing and editing skills. 3- understanding different knowledge about digital marketing such SEO practices and and different of content distribution channels. 4-project management skills. 5-Adaptability and Problem-solving skills.

Collaboration skills are the second most important skills after communication skills for remote workers, especially when working with a team of people. The ability to work together with other professionals in non-physical circumstances is crucial. From my personal experience, using project management software or tools is very helpful in managing the collaboration workflow. Additionally, being responsive to your teammates is also important.

It is very easy to lose sight of your health, schedule, and priorities while working remotely. It is wise to have a person you trust to be your accountability buddy and keep you motivated at work. You should also seek support and feedback when required.

While great writing abilities are a pre-requisite for any writing role. But for a remote writer, the bigger need is for a Discipline for deadlines and collaboration. Your worth in the market is all about your reliability abd credibility-and writing abilities is a given. So, develop the qualities that maje you a reliable remote resource, and you will make your place in the market.

Self management is crucial in a remote role. It’s easy to procrastinate and let things slip. However you need to ensure you track your tasks, unplanned asks, and what value those add to your organization. In a remote setting it’s more crucial than ever to proactively communicate your value and the benefit of your work.

Know when to take breaks, as well as what can help you focus. For me, I need a clean working environment and the ability to listen to classical music to focus. Sometimes that means leaving the house and going to a coffee shop with headphones.

é fundamental fazer registros concretos sobre processos de aprendizagem. Além de absorver conhecimento, o acompanhamento e monitoramento do que se aprende contribui bastante para a compreens?o da jornada completa.

I'll rank learning skills to be the most important thing in content strategy, followed by communication. It's important to start updated with the latest algorithms/platforms/strategies in your industry, which gets difficult with remote setting. And yes, keeping a close eye on competitors is also a form of learning in content strategy.

It's 2024. All you need to succeed is a good mix of research, Chat GPT, and Gemini. Insert the right commands and tweak the article to include writing styles. Use the AI tools to do the research on your behalf and ask them questions. Vet the research (of course) and align it according to your content. Use AI to aid you, don't depend on it. Make sure your content reads human not robot. Also, if you're working with multiple clients. try using a productivity tracker/platform like Notion, Keka, Clickup, Slack, Asana, etc. just to sort out priorities and not miss out on deadlines. Hope this helps!

Communication Wizard: Crystal-clear writing for briefs, reports, and collaborating across time zones. Plus, active listening to understand client needs. Content Mastermind: Deep understanding of content types, trends, and audience needs to craft winning strategies. Collaboration Champion: Working seamlessly with remote writers, designers, and marketers through online tools to deliver projects. Self-Management Superhero: Excellent time management, organization, and the ability to stay focused and motivated in a remote environment.