You’re ready to promote your personal brand. How can you use your presentation skills to make it happen?

Devote time to meticulously define the distinctive elements of your personal brand. Pinpoint your expertise, values, passions, and unique selling points that you aim to convey to your audience. This step is paramount; without it, your message may lack impact. By clearly defining what distinguishes your personal brand, you can adeptly communicate your message and forge a deep connection with your audience. This foundational step serves as the bedrock for all your branding and promotional endeavors, guaranteeing that your message resonates powerfully and leaves a lasting impression.

1. Tell a Story: Make your brand memorable with a story that connects emotionally. 2. Be Consistent: Keep the same tone and style in all your communications. 3. Use Visuals: Enhance your message with high-quality images and videos. 4. Interactive Elements: Engage your audience with Q&A sessions and polls. 5. Share Success: Build trust with testimonials and success stories. 6. Seek Feedback: Use audience insights to improve and innovate. 7. **Be the Expert**: Establish authority with webinars and workshops.

One of the proven ways to establish your personal brand before/during a presentation, is by putting an 'About Me' or 'Who Am I?' slide right at the beginning. You can highlight your experience and achievements in this section to build/enhance your credibility. Apart from this, following a colour scheme which matches your personality can also help in uniquely showcasing your personal brand.

Have Original Content : Showcase your own success stories, failures, how you overcame all those, make use of anecdotes, stories, good visuals. Supplement the claims you make with relevant data that makes it more authentic and trustworthy.

When we talk about 'you' as a personal brand, Your delivery must be unique, it should make you stand out from the rest. Make it more lively, interactive and make sure you have right eye contact with almost all of the audience and make voice modulations as required to hold the attention of the audience. Utilise visuals to make it more appealing. Capturing and holding the attention of the audience is the key.

Your delivery must be authentic to you. It should be you. If you are a serious person, make that visible, if you are humorous and funny, bring it to your presentation and find opportunities to highlight that. Be sure to prepare key questions to ask to probe the minds of your audience incase no one volunteers questions.

The best evaluation is self analysis or assessment. Have some key objectives and mark yourself against those objectives to ascertain what you could do better subsequently. Bear in mind that, your first five presentations may not be as excellent as you may planned but it's the process that counts. That said, each presentation should lead you to your goal of self-confidence and discovery of what works and what needs pruning. Find an insightful presentation and compare notes for growth not for self-pity.