You’re a product marketer with a lot on your plate. How can you keep everything organized?

To stay organized as a product marketer with numerous tasks, utilize tools like project management software such as Asana or Trello to create detailed task lists and timelines. Prioritize tasks based on deadlines and impact, setting clear objectives for each project. Establish regular communication channels with cross-functional teams to ensure alignment and streamline collaboration. Implementing a system for tracking progress, such as weekly check-ins or status updates, can help monitor project milestones and adjust plans accordingly. Additionally, maintain a centralized repository for all relevant documents and resources to facilitate easy access and reference.

To keep organized I utilize digital tools like calendars, outlook is your friend. Task management apps , note-taking apps , I find OneNote to be very efficient for this purpose. I love the tabs for ease of organization.Consider project management software like Monday.com for comprehensive planning. For social media, use Hootsuite, or Sprout Social, and for analytics, platforms like Google Analytics Email marketing can be managed through Mailchimp. Track your time with apps. Integrating these tools ensures efficient management of tasks, collaboration, and achievement of marketing goals. Always have an awareness of where you are on your task list. I hope this helps!

Content calendar. Center all your planning and tactics around customer-centric content (pain-promise-proof). Review it weekly with the team and owners of the marketing jobs/mandates. Do not confuse this with a project planning instrument. A content calendar is an overview and alignment tool, it keeps you on track and the team aligned. Consider Monday.com or similar.

I've used something on the lines of the Eisenhower matrix, but with delete being more of "not now, maybe later" option. But do use prioritization to organize your weeks, and take the time first thing on Monday to plan out your week. Also, make time for yourself and your own growth weekly, it is so easy to forget to look after yourself when under pressure.

Consciously decide which tasks or emails to neglect temporarily based on their impact on your overall goals. This helps prioritize tasks that directly contribute to your most important objectives, ensuring that your energy is spent where it counts the most.

Try Kanban boards. Use a dedicated wall or board in your workspace to map out tasks, projects, and deadlines. The physical act of moving tasks from "to-do" to "done" can provide a tangible sense of progress and accomplishment.

Documenting is key, as it serves as a great way to communicate your progress to stake holders. It also provides you a window to your own progress, as sometimes it does feel like you have not moved forward. Review your documentation at least bi-weekly, it'll serve as learning opportunity at the same time.

Set aside regular blocks of time each week when team members know they can reach you for brainstorming, feedback, or help with challenges.

Delegate, delegate, delegate. If you feel like your workload is "a lot", it's because it is. Staying organized is important but doesn't alleviate capacity constraints; delegating does.

While the Pomodoro Technique is widely known, its application can be personalized. Use longer intervals for deep work sessions (e.g., 52 minutes of work followed by 17 minutes of rest) for deeper focus on tasks that require significant mental effort.

Utilize project management tools like Asana or Trello to create task lists, set deadlines, and track progress. Prioritize tasks based on urgency and importance, using techniques like the Eisenhower Matrix. Maintain a centralized calendar for scheduling meetings, deadlines, and key events. Adopt a system for file organization, such as Google Drive or Dropbox, to ensure easy access to documents and assets. Regularly review and update plans to adapt to changing priorities. By staying organized, product marketers can manage workload efficiently and ensure timely delivery of tasks and projects.