Pendulums of different length with Different masses. Oscillating for different time periods. To show how mass affects the vibration and height affects the vibrations. Different modal behaviour videos from Analysis models.

First thing, I would try to avoid fancy technical terms which could be easily replaceable by easy terms. This makes clients understand it easily. I would try to make them understand the other terms with visual and physical representation . For example, you can show your design in a physical model to give a clear understanding. You can induce forces as per requirement and even better if you ask them to do.

### 1. **Use Analogies and Relatable Examples** ### 2. **Focus on Overall Goals** ### 3. **Use Visuals and Animations** ### 4. **Avoid Technical Jargon** ### 5. **Address the Client’s Concerns** ### 6. **Use Stories or Case Studies** ### 7. **Summarize and Highlight Key Points** ### 8. **Answer Questions in Simple Terms** By following these tips, you can effectively communicate complex seismic design concepts in a simple and engaging way to a non-technical client. .

Simplifying seismic design concepts for a non-technical client requires focusing on clear, relatable explanations and visual storytelling. Instead of technical jargon, use analogies—like comparing a building’s seismic protection to a car’s suspension system, which absorbs shocks for a smoother ride. Diagrams, animations, and real-world examples help illustrate complex ideas, while emphasizing key takeaways, such as safety, cost-effectiveness, and resilience. Keeping the message concise and connecting it to the client’s priorities ensures engagement and understanding without overwhelming them with technical details.

The Best way to convey message to non technical audiences is to present with real life examples and historical seismic events like latur earthquake in India. Give examples of structures failure and associated danger to human life due to lack of seismic design provisions. To make them understand what are seismic design provisions, I would like to give example of simple Match Box tied with thread around the periphery of the match Box. This will help them understand importance of have continuous tie beams at plinth levels, intermediate level and Roof levels etc to construct seismic resistance structures.