You’re planning a trade show. How can you keep your lead retrieval software costs low?

1 Choose a universal app

Some trade shows offer their own lead retrieval software, but they often charge a high fee for each device or user. You can avoid this by choosing a universal app that works with any event, regardless of the badge type or scanning technology. A universal app can also simplify your data management and integration, as you can access all your leads from one platform. Look for an app that has a flexible pricing model, such as a flat fee, a pay-per-scan option, or a subscription plan.

2 Use your own devices

Another way to save money on lead retrieval software is to use your own devices, such as smartphones or tablets, instead of renting or buying expensive scanners or terminals. This can also improve your user experience, as you can customize your devices to suit your preferences and needs. For example, you can use your device's camera, microphone, or keyboard to capture leads, or you can add notes, tags, or ratings to your contacts. Make sure your devices are compatible with the app you choose, and have enough battery life and storage space.

3 Optimize your data capture

One of the main benefits of lead retrieval software is that it allows you to collect more data than just a name and an email address. You can use this data to segment your leads, personalize your follow-up, and measure your return on investment. However, more data does not always mean better data. You should optimize your data capture by asking relevant and specific questions, using multiple-choice or rating scales instead of open-ended questions, and avoiding duplicate or incomplete entries. You should also test your app before the event to ensure it works properly and smoothly.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?