In my experience, walking them through a real-world scenario they can relate to is a game-changer—people remember stories, not specs! Additionally, asking open-ended questions fosters a two-way conversation while ensuring key topics like risk mitigation, ROI quantification, and business impact are covered.

As others have noted focus on the business value of your solution. Business value should be a focus whether the audience is technically strong or not. If your solution does not bring value then why would anyone - technical or not purchase it. Story telling and other approaches may prove to be the best way to map the solution to the values but I recommend using a model tailored to the audience - as another example: references for customers "just like you" can be compelling. As pointed out jargon, TLA/FLAs etc just serve to confuse - keep it simple.

Through my experience and involvement in new technology introduction I have found it very helpful to link tech trends to customers challenges which makes the sales pitch more persuasive. This is best achieved by identifying customers pain points, using real life examples, stressing on the ROI and clearly matching the trends to their challenges.

on the short term! the impact (value) of the solution on each stakeholder's focus, which cumulatively has impact on the corporate level on the mid term, then I would demo the value on corporate position (stock, competition, market cap, capital, M&A if applicable.

My point of view is to start by clearly identifying the client's problem. It is essential to provide them with tangible or visible elements ?? that illustrate this issue. This allows them to concretely understand the improvement and productivity gains ?? they can achieve. By presenting measurable and visible results ??, they will be able to validate and see for themselves the elimination of their pain points ??.