You’re a personal coaching professional. How can you use email marketing to grow your business?

2 How to build your list

Before you can start sending emails, you need to have a list of subscribers who are interested in your services and have given you their consent to receive your emails. The best way to build your list is to offer something valuable and relevant to your target audience in exchange for their email address. This is called a lead magnet, and it can be anything from a free consultation, a webinar, a ebook, a checklist, a quiz, or a video. The key is to make sure your lead magnet solves a specific problem, provides a quick win, or showcases your expertise. You also need to have a landing page, a web page where you promote your lead magnet and invite people to sign up, and an email service provider, a software that helps you manage your list and send your emails.

3 How to craft your emails

Once you have your list, you need to create emails that will keep your subscribers engaged, informed, and motivated. Depending on your goals and your audience's needs, you can send welcome emails, newsletters, nurture emails, or promotional emails. When crafting your emails, you should pay attention to the subject line, preheader, body, and signature. The subject line should be clear, catchy, and relevant; the preheader should arouse curiosity or emotion; the body should be concise and conversational; and the signature should reinforce your personal brand. Welcome emails are important for making a good impression and confirming their subscription; newsletters are great for providing value and building relationships; nurture emails are designed to address their pain points and objections; and promotional emails are meant to create urgency or excitement among those ready to buy from you.

4 How to optimize your emails

Maximizing the potential of email marketing requires optimization for deliverability, readability, and conversion. To improve deliverability, you should use a reputable email service provider, verify your domain, avoid spammy words, and clean your list regularly. To improve readability, employ simple language, break up text into short paragraphs and sentences, use headings, bullet points, white space, and an easy-to-read font size and color. To increase conversion rate, segment your list, personalize messages, craft compelling copy, create urgency and scarcity, and test elements like subject lines, images, buttons and offers.