Do it step by step - Show some quickwins to generate interest. Redesigned products with sustainable approach need less materials which improves cost. - Strategic market vision, sustainable products will consume less and generate less waste, offer customers an attractive proposition based on the cost of ownership. - Prepare a circular economy business case, you can generate even more profit recovering value from end-of-life products, ex. take-back schemes to reuse components, recover materials... You will need agreements with partners to complete this value chain. - Explain how these models, not only generate a profit, but also contribute to mitigate risks, reducing dependence on new materials and external suppliers.

Sustainable Design is like investing in a startup. At the start, there might be Costs associated with it, however in the long run, there can be profits arising out of it. Implementing sustainable design does not go against a profit-driven model, instead it could be used to promote and ensure sustained profits even in future. Of course, this would require a very well thought business process model that is able to leverage all the benefits of a circular business model. For e.g.smartphones that can be 'Upgraded' instead of having to be exchanged for new ones every 2-3 years, can be in the benefit of not just the consumer, but also can serve to reduce the materials and overhead costs of the manufacturer.

Sustainability is not just about specifying products - it’s an attitude that needs to flow through from concept to completion. Conversations and strong intent will flow through to make a convincing case.

Bridge the divide between economics and the environment. Start conversations about circular economy, frugality and efficiency. Sustainable use of resources does not go against profitability it is just practical way of continuing to exist and thrive as a society.

Extending Product Life..!! - refurbishing - multipurpose products(like 2 in 1 or 3 in 1 uses) - reselling of used products(2nd cars, equipments, devices, etc) - upgradable aesthetics - Relife and Repurposing products - design for Repair(serviceability) - design for Relife, etc All these could partially serve to the demand of completely new products. This can bring in sustainability and more meaning towards possible contributions to our world..!!