You're passionate about media production. How can you use social media to take your career to the next level?

I believe that building a strong personal brand in media production on social media goes beyond aesthetics and consistency; it’s about creating a living, evolving narrative that highlights your creative philosophy. Instead of treating your social profiles solely as a static portfolio, think of them as a dialogue between your work and your audience. What truly sets a personal brand apart is how well it conveys not just what you create but why you create it. Sharing the values, inspirations, and motivations behind your projects can make your brand more relatable and meaningful to those who follow your journey.

Establish yourself with your own look/feel, so when prospective clients see your work they know what you do and can envision how they might use your expertise and style.

Actually I have seen that networking on social media offers a unique opportunity for intentional connection—where your outreach and interactions are as much about learning and contributing as they are about building your career. Instead of viewing industry leaders or potential collaborators as “gatekeepers” or stepping stones, consider them as partners in shared growth. When you engage with their content, offer thoughtful perspectives or add unique insights rather than just agreeing or praising their work. By contributing meaningfully to conversations, you can establish yourself as a peer, not just a follower.

Connect with people! Social media is about connecting. Add comments (not just emojis), send a DM, and create value within the community. Think of it as brand recognition. The more you connect, the more people will begin to recognize/remember you.

It's one thing to post but it's important to keep a pulse on your post and on the posts of people you follow and want to work with. Social Media is about the first word "social". So it's important to be social. Comment back when someone comments on your post. In fact, try to encourage comments and foster communication. Help others by posting on other people's posts as well to stay top of mind as a contributing and supporting person.

One thing I have found helpful while engagement is often treated as a metric for success on social media, it's more powerful when seen as a tool for co-creation rather than just visibility. Media producers can leverage engagement to build meaningful relationships and invite audiences into the creative process. Instead of simply asking questions or running polls for the sake of boosting numbers, think of engagement as a form of collaboration. For instance, you could invite followers to contribute ideas for your next project or vote on aspects of a current one, making them feel like co-creators. This deepens investment in your work, as the audience feels a personal connection to the content they helped shape.

To boost your career in media production using social media, it’s all about showcasing what you love and excel at. I’ve found that it’s not just sharing finished projects, but giving people a glimpse of your creative process. When I post behind-the-scenes clips or explain how I develop ideas, it creates a stronger connection with my audience. It humanizes the work and allows others to relate to me on a personal level. Consistency is key. By regularly sharing content that highlights your skills and engaging with followers, you can unlock new opportunities, whether it’s collaborations, clients, or even landing your next job.

While social media offers an easy way to stay updated on trends in media production, relying solely on these platforms can create a kind of creative echo chamber, where everyone is following the same ideas and styles. It’s also important to filter trends through your own creative lens. Being aware of trends is essential, but blindly integrating them can dilute your unique voice. What makes you truly innovative isn’t just your ability to mimic what’s popular but to interpret and evolve trends in ways that align with your distinct style and vision. Moreover, by sharing your take on new techniques and technologies, you create a feedback loop where you’re not just seen as a follower of trends but as a contributor to them.

I think that when curating content for social media, it's essential to recognize that your audience is not just looking for a visual showcase but for a narrative that resonates with their values and interests. Each post becomes part of a larger story that defines your brand identity, so rather than just selecting your "best" work, think about how each piece fits into the ongoing conversation you're creating. Consider quality as not just technical excellence but as emotional impact—what feeling or thought do you want to evoke with this post? Is it aligned with the brand experience you're crafting over time? A consistent emotional or thematic thread can be more compelling than simply posting sporadic high-quality images or videos.