You're organizing an eSports event with sponsor needs to consider. How do you guarantee a successful outcome?

Mutually define success. Mutually define how to measure success. Design the event to succeed. Successfully execute. Transparently measure and report. There’s your guarantee.

First and foremost, make sure the sponsor is a good fit for the audience you’re serving. If not, sponsorship integrations feel in-authentic, which hurts both you and the sponsor’s brand. This applies to both endemic and non-endemic partners. Agree with Ed Tomasi on what happens after - especially setting mutual goals. Make sure that the integration is something that feels seamless with the event.

From my perspective, these would be the key points to ensure a successful event: - Understand the expectations of the sponsors and align their goals with the audience's experience. - Design an event that is attractive, accessible, and creates a genuine connection with the audience. - Implement personalized activations for each sponsor involved in the event. - Maintain clear and consistent communication with sponsors, providing detailed feedback on the results.

When organizing an esports event with sponsor needs in mind, the key is finding harmony between sponsor expectations and the integrity of the event. First, I ensure clear communication with sponsors to understand their goals, whether it's brand visibility or audience engagement. Next, I integrate these needs into the event without compromising competitive fairness or the audience experience. Tailored activations, like branded content or in-event promotions, allow sponsors to shine. Regular updates with all stakeholders keep the event on track, ensuring both sponsor satisfaction and a successful, seamless esports experience.