You're at odds with the marketing team on social media tone. How do you find common ground?

1 Align Goals

To find common ground with your marketing team, start by aligning your goals. Discuss what each team aims to achieve through social media. Whether it's increasing brand awareness, driving sales, or engaging with the community, having a clear understanding of these objectives can guide the tone and content of your posts. When both sides see how their efforts contribute to a shared vision, it becomes easier to compromise on the social media tone that best represents the brand's voice and appeals to the target audience.

3 Empathy Exercise

Practice empathy by putting yourself in the marketing team's shoes. Understanding their perspective on brand representation can shed light on why they prefer a certain tone. They may have insights into the audience's preferences or industry trends that could be beneficial. By recognizing the validity in their approach, you can find ways to integrate their views with your own, leading to a more nuanced and effective social media tone.

4 Compromise Creatively

Finding a compromise doesn't mean abandoning your social media expertise. Instead, it involves creatively merging your ideas with the marketing team's to develop a tone that satisfies both parties. Propose a trial period for different tones, analyze the engagement data, and use the results to inform your strategy. This data-driven approach can help both teams understand what resonates with your audience and adjust the tone accordingly.

5 Educate and Train

Sometimes, the difference in opinion may stem from a lack of understanding about the nuances of social media. Take the time to educate your marketing colleagues about social media trends, algorithm changes, and best practices. Training sessions can be invaluable in aligning everyone's understanding and expectations. As they become more knowledgeable, finding common ground on the social media tone will be easier.

6 Reflect and Adjust

Finally, be prepared to reflect on the performance of your social media efforts and adjust as needed. Social media is dynamic, and what works today may not be as effective tomorrow. Regularly review your analytics to understand the impact of your tone and content. Share these insights with the marketing team, and use them to refine your approach. Adapting to feedback and results will show that you are committed to finding the best possible voice for your brand.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?