You're navigating the world of Product Marketing. What emerging trends should you be keeping an eye on?

Embrace the future of Product Marketing by focusing on AI-powered analytics, interactive content strategies, influencer collaborations, and personalized customer experiences - stay ahead of the curve and revolutionize your approach today!

All the features of the product to be utilized by the customer with great experience of usage. An engagement connect to be established..

Staying ahead of the curve is a definite answer. Also, keep an eye on the competition and what innovations they are able to bring that could help your products. Most importantly remember that your product's USP will be your game changer.

I agree with this characterization of the benefit of AI applied in Marketing. I would underscore the aspects of how AI (Generative AI especially) can truly personalize the customer experience, as well as present a product or service in the richest context familiar to the buyer.

Voice search is rapidly changing the way consumers interact with brands. * Conversational Keywords: Focusing on long-tail, conversational queries that people use in voice search. * Answer-Based Content: Creating content that directly answers questions, rather than simply including keywords. * Schema Markup: Implementing structured data to help search engines understand your content better. * Personalized Product Recommendations: Leveraging voice assistants to offer tailored product suggestions based on user preferences and behavior. * Replenishment Services: Using voice assistants to automate product reordering. * Customer Support: Integrating voice assistants into customer support channels.

Buena parte de los consumidores perciben el mundo de manera visual y los videos actualmente están dominando el marketing digital a través de las redes sociales, sin embargo, no debemos olvidar incorporar estímulos auditivos, como una buena música que nos ayude a impactar de forma positiva con nuestro producto, además el valor agregado, es decir, un beneficio por ver el video, puede ser una información de interés sobre el uso del producto. Nuestro marketing de productos debe ser innovador e interesante. Esto nos permitirá mantenernos conectados con nuestro mercado objetivo.

There is an increasing awareness by global companies of the environmental impact to which their IT infrastructure contributes. Having managed IT operations products with capabilities to monitor and analyze environmental factors related to IT operations, such as energy consumption, carbon footprint, and resource usage, I have observed organization’s buyers and decision makers increasingly include “Green Ops” features in their buying criteria to help track their environmental impact and identify areas for improvement.

Focusing on sustainability should always be considered a priority. In most of the cases behind a product there is a complex supply chain with a global perspective, since raw materials and factories are spread all over the world. The triple bottom line should be the guideline: respect to the work of all the PEOPLE that are committed in the supply chain, to all the processes that have an impact on the PLANET, and taking care of the economic sustainability (PROFIT). Several ABB products are obtaining certifications thanks to their positive impact on people or the planet. It represents a win-win solution: competitive advantage against the competition, and a major brand power to increase customer satisfaction and loyalty.

What social networks taught us is that the "network effect" is incredibly strong. The same principle should be applied in product marketing, considering that in B2B value chains the value brought to the market is not only the one perceived from the end user, but from all the intermediary stakeholders. This implies that an expert in Product Marketing should be informed about the business model and the needs of every actor in the value chain. In my opinion, in-person events are the best situation where to invite most of the stakeholders and let them express their feelings and their business needs for the future. Increasing their satisfaction can have a great impact on the business relationship as well as trigger a beneficial word-of-mouth.

One thing that I would like to add to the above-mentioned points is being human-oriented. With all those AI, metaverse, new technologies in cyberspace, we will understand the deprivation of human touch in our businesses and products. Although the new trends are important to succeed and be efficient, looking back into our humanity in all aspects of our product from its design to its promotion can secure a competitive advantage.

In my experience, partnering with influencers has been a game-changer in reaching new customers and building credibility. I’ve found that influencers, especially micro-influencers, with their highly engaged and loyal audiences, can create a more authentic and personal connection with potential customers. Their followers often trust their recommendations more than those from larger, less personal influencers.