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Last updated on 2024年6月20日

You're navigating unconscious biases in brainstorming. How can you ensure diverse ideas flow freely?

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In the realm of creativity and innovation, brainstorming is a crucial process, but it's often hindered by unconscious biases that can stifle the flow of diverse ideas. Unconscious biases are the automatic, mental shortcuts used to make quick judgments about people and situations based on one's background, cultural environment, and personal experiences. They can be particularly detrimental during brainstorming sessions, where the goal is to cultivate a wide range of thoughts and solutions. To navigate these biases and ensure a free flow of diverse ideas, it's essential to understand and implement strategies that foster an inclusive environment.

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SIVABALAN T

Top Creativity and Innovation | Pre-Final Year Student @REC (BTech - AI & ML) | AI, Data Science, Machine Learning, and…
Helena Levorato

(Linkedin Top Voice) Palestrante, Cofundadora e CEO na Sociedade Brasileira de Inova??o, Neurocientista , especialista…
Ivan Wong

Co-founder @ Flowclass | Automate Payment & Communications for the Education Industry

1 Embrace Equity

Creating a space where every participant feels their ideas are valued equally is vital for overcoming unconscious biases in brainstorming. Begin by setting clear ground rules that encourage respect and openness. Ensure that everyone has an equal opportunity to contribute, perhaps by using a round-robin format or by actively soliciting input from quieter group members. Acknowledge all suggestions without immediate judgment to prevent discouraging unconventional ideas, which are often the seedlings of innovation.

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SIVABALAN T

Top Creativity and Innovation | Pre-Final Year Student @REC (BTech - AI & ML) | AI, Data Science, Machine Learning, and Deep Learning Enthusiast | "Making Ideas Happen"
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Yes, every innovation comes from brainstorming. While doing it , everyone has the potential to come up with solutions. However, the challenge is how many of these solutions are valued and conveyed effectively. If we find ourselves in this situation, we should 1. Ask everyone for their insights. 2. Collect unbiased votes from everyone. 3. Have a separate time for interactive sessions and questions. 4. Respect everyone's ideas. How many of you agree with this?

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2 Mix Perspectives

Diversity is the lifeblood of innovation. To ensure a rich mix of perspectives, assemble a brainstorming team with varied backgrounds, experiences, and skill sets. This deliberate composition counters homogeneity, which often leads to groupthink—a phenomenon where the desire for harmony results in poor decision-making. Encouraging team members to step into the shoes of different stakeholders can also help in challenging the status quo and sparking unique ideas.

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Ivan Wong

Co-founder @ Flowclass | Automate Payment & Communications for the Education Industry
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Diversity is the lifeblood of innovation. To ensure a rich mix of perspectives, assemble a brainstorming team with varied backgrounds, experiences, and skill sets. This deliberate composition counters homogeneity, which often leads to groupthink—a phenomenon where the desire for harmony results in poor decision-making. - Assemble a diverse team with varied backgrounds and experiences. - Counter homogeneity to avoid groupthink and poor decision-making. - Encourage empathy by having team members consider different stakeholder perspectives. - Challenge the status quo to spark unique and innovative ideas.

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3 Set Intentions

Before diving into brainstorming, explicitly discuss the importance of overcoming unconscious biases with your team. This conversation sets the intention for an inclusive session and makes everyone more aware of their own potential biases. Use exercises that prime team members to think more broadly, such as sharing personal stories related to the brainstorming topic, to humanize the session and break down barriers to free thinking.

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4 Cultivate Safety

A psychologically safe environment is where team members feel secure enough to take risks and voice their opinions without fear of embarrassment or retribution. Foster this by demonstrating empathy and encouraging a 'no idea is a bad idea' philosophy. Celebrate divergent thinking and reassure participants that the goal is to generate a breadth of ideas, some of which may be refined or combined into innovative solutions later.

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Ivan Wong

Co-founder @ Flowclass | Automate Payment & Communications for the Education Industry
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A psychologically safe environment is where team members feel secure enough to take risks and voice their opinions without fear of embarrassment or retribution. Foster this by demonstrating empathy and encouraging a 'no idea is a bad idea' philosophy. This approach ensures that everyone feels valued and willing to contribute. - Create a secure environment for risk-taking and open expression. - Demonstrate empathy and promote a 'no idea is a bad idea' philosophy. - Celebrate divergent thinking and the generation of a wide range of ideas. - Reassure that ideas can be refined or combined into innovative solutions.

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5 Encourage Play

Playfulness can be a powerful antidote to the rigid thinking that unconscious biases promote. Introduce brainstorming games or creative exercises that encourage lateral thinking and a sense of fun. These activities can shift the group's mindset away from conventional patterns and towards more novel and diverse ideas. Moreover, when participants are enjoying themselves, they're more likely to feel relaxed and less inhibited in their thought processes.

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Helena Levorato

(Linkedin Top Voice) Palestrante, Cofundadora e CEO na Sociedade Brasileira de Inova??o, Neurocientista , especialista em Gest?o de Pessoas, Mapeamento de Perfil Criativo. Consultoria, Treinamentos, Mentoria de Startups.
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Na minha experiência, uma boa prática é iniciar sess?es de brainstorming com atividades lúdicas, como jogos de associa??o de palavras. Isso ajuda a quebrar padr?es de pensamento rígidos e promove um ambiente mais descontraído, incentivando a gera??o de ideias diversas e inovadoras.

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SIVABALAN T

Top Creativity and Innovation | Pre-Final Year Student @REC (BTech - AI & ML) | AI, Data Science, Machine Learning, and Deep Learning Enthusiast | "Making Ideas Happen"
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Sounds interesting! Instead of having boring and serious discussions, we can make it playful to encourage more thoughts and ideas.

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6 Reflect Regularly

Finally, make time for reflection after each brainstorming session. Discuss what worked well in terms of idea generation and consider any moments where biases might have surfaced. This reflective practice not only helps in continuously improving the brainstorming process but also reinforces the commitment to recognizing and overcoming unconscious biases, ensuring that diverse ideas continue to flow in future sessions.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're navigating unconscious biases in brainstorming. How can you ensure diverse ideas flow freely?

1

2

3

4

5

6

7

1 Embrace Equity

2 Mix Perspectives

3 Set Intentions

4 Cultivate Safety

5 Encourage Play

6 Reflect Regularly

7 Here’s what else to consider

Creativity Skills

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You're navigating unconscious biases in brainstorming. How can you ensure diverse ideas flow freely?

1

2

3

4

5

6

7

1 Embrace Equity

2 Mix Perspectives

3 Set Intentions

4 Cultivate Safety

5 Encourage Play

6 Reflect Regularly

7 Here’s what else to consider

Creativity Skills

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感谢您的反馈

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