You're navigating market research analysis. How do you blend intuition and data to combat bias effectively?
Navigating market research analysis can often feel like walking a tightrope between cold, hard facts and the gut feelings that guide your interpretations. To effectively blend intuition and data, you must first recognize that bias can seep into your analysis from both sides. Intuition, shaped by personal experiences and perspectives, can lead to assumptions that skew your understanding of the data. Conversely, data isn't immune to bias either; it can be collected, processed, or interpreted in ways that reinforce certain narratives. Striking a balance requires a conscious effort to acknowledge where your biases may lie and actively seek out counterpoints to challenge them.
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SHIVANGI SINGH97x LinkedIn Top Voice | Customer Success Manager | B2B Sales Expert | Strategic Relationship Builder
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Mehlab RajputBusiness Development Manager l Helping small-to-medium businesses transition into market leaders I Proficient in B2B…
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Deepika RishiSenior Business Development Executive | Bachelor of Commerce