You're navigating conflicting views on CSR strategies. How can you engage stakeholders effectively?

Corporate Social Responsibility is one of my favorite topic when i worked as management system specialist in various industry. Learn CSR is not about giving Social charity, but CSR is all about giving a wellbeing impact to all stakeholder including local community, employee, goverment and others. CSR is a part of sustainability that consider 3P (people, planet, prosperity) and ESG (Environment, Social and Goverment). CSR is also align with SDGs. For more the topic of CSR, i recommend you to read and learn about ISO 26000:2010. In that guidence you will get to know about 7 core subject to implement CSR.

La Responsabilidad Social Corporativa es a la Empresa lo que el Conjunto de Normas y Conductas Sociales es a un Individuo. Desde que la Institución se constituye como un actor social, deberá promover prácticas que contribuyan al desarrollo colectivo en donde la Empresa se circunscribe.

1. Identify and Prioritize Stakeholders 2. Understand Stakeholder Perspectives 3. Transparent Communication 4. Involve Stakeholders in Decision-Making 5. Address Conflicts Constructively 6. Demonstrate Impact and Accountability 7. Education and Awareness 8. Build Long-Term Relationships 9. Community Meetings 10. Local Benefits: Tangible benefits to the local community, such as job creation or improved local infrastructure

IMO, CSR strategies that create sustainable value for all stakeholders align business interests with societal needs. > create stakeholder maps based on power, legitimacy, urgency, proximity, and knowledge > use the triple bottom line (TBL) to identify intersections between business and social needs > apply the dynamic materiality concept to evaluate current stakeholder engagement efforts to identify areas for improvement > maintain agility in CSR planning to leverage the circular economy business model by regularly reassessing CSR issues and adapting strategies to evolving stakeholder priorities.

In my view we can effectively engage stakeholders while navigating through conflicting views on CSR strategies by creating an inclusive and transparent dialogue. To start with identifying and involving all key stakeholder like employees, customers, investors, community members etc and ensuring that their voices are heard and valued. Facilitating open dialogue where differing perspectives are expressed, focusing on understanding the underlying concerns and motivations of each group. Using these insights to identify common goals and areas of compromise, emphasizing shared values and long-term benefits. Clearly communicating the rationale of proposed CSR strategies, case studies for support, being open to feedback and adjusting also helps.

El Compromiso de una Organización con la RSC debe observarse en cada una de sus prácticas. Por esto es que involucra a todos los actores sociales que interactúan con la Empresa y con sus productos o servicios, incluyendo el personal, proveedores, clientes... Afortunadamente hoy se cuenta con bibliografía que aborda este tema, recomiendo la utilización de indicadores de IARSE y de PROETICA para identificar stakeholders y su contribución efectiva en el desarrollo de prácticas de RSE.

Para poder identificar e involucrar a los diferentes actores que van a participar directa o indirectamente en los programas y proyectos de responsabilidad social empresarial es importante realizar convocatorias para la participación en las mesas técnicas en la cual se les involucre desde el inicio conocer su opinión, sus aportes para que en conjunto se pueda construir y fortalecer estos programas y proyectos de responsabilidad social para apoyar a la comubidad, Aquí vamos a tener obviamente a los colaboradores de la empresa u organización así como a las instituciones de gobierno local y central a las empresas u organizaciones que tienen participación en el área donde se desarrollan estos programas

Conhecer as partes interessadas é um quesito amplo que vai além da identifica??o. é importante identificar, mapear, analisar, envolver, engajar, gerenciar e manter um relacionamento ativo. Compreender seus interesses é essencial, além de suas capacidades e a??es potenciais. Este é um público estratégico. Um exemplo disso, é sua estreita liga??o com os temas materiais. Dentre os cinco princípios do Project DPro, standart internacional para o gerenciamento de projetos sociais, ambientais e humanitários, está o "participativo". Este standart apresenta-se como um caminho possível para a integra??o estratégica das partes interessadas garantindo-lhes participa??o, pertencimento e voz ativa nos projetos.

Identification of the potential stakeholders is normally made through regular engagement with the community in the intervened area through observation & assessment by the the professionals. Both community level and external stakeholders have their influence on the community life. Hence, it is to be identified very carefully on social, economic and political influencers. A list should be prepared accordingly and in course of action, the CSR professional should develop relationships with them very strategically and involve or ignore them as per need. Some stakeholders may be found very cooperative and a few destructive by nature. Hence, they should be handled carefully by understanding their level of influence at the community level.

This is very apt as it defines the role they will play and the expectations. Knowing your stakeholders gives you greater advantages to understand their important needs and align your management strategy to success criteria of all stakeholders

N?o se trata apenas de ouvir mas de engajar. O engajamento é mais do que ouvir, é dar protagonismo as partes interessadas de acordo com seu próprio interesse ou rela??o com a empresa. Existem muitas formas de fazer o engajamento, mas todas elas devem considerar um lugar ativo e de com responsabilidade para as partes interessadas.

Active listening is crucial when engaging with stakeholders who have differing views on CSR. Create forums, surveys, or one-on-one meetings where stakeholders can voice their opinions and concerns. Listening doesn't mean you have to agree with everyone, but it does mean acknowledging their perspectives and understanding the reasoning behind their views. This builds trust and shows that you value their input.

Creo que es importante que nos demos cuenta de que la escucha activa tiene una parte fundamental y es, precisamente, que sea activa. Escucha activa no es lo mismo que escucha por escuchar, ya que hay una parte que implica nuestra acción, dirigida, pero que nos hace interactuar de una u otra manera. No se trata de hacer por hacer, una muestra de voluntarismo,sino de crear relaciones y mejorar esa relación con cada uno de los públicos definidos.

Normally common people are not vocal. Though they know their need and issues, fail to articulate before an external person or even in community level interactions. A few take decision on behalf of the community keeping their own interest in hide. Hence, the CSR professional has to facilitate small group discussions to listen from each member of the community or even moving randomly & discussing with the person met on the process or reaching out to the poorest of the poor to listen from her/him. Listening from different categories of people is also essential starting from children, adolescent, youth and senior citizens in a cross cutting both the gender. A professional should have patience to listen from the people.

Un des meilleurs moyens d’aligner les intérêts est de se référer systématiquement à la raison d’être de l’entreprise. Et si elle n’est pas encore co-écrite avec les parties prenantes, voila une priorité toute naturelle pour adresser le problème :)

Un des meilleurs moyens d’aligner les intérêts est de se référer systématiquement à la raison d’être de l’entreprise. Et si elle n’est pas encore co-écrite avec les parties prenantes, voila une priorité toute naturelle pour adresser le problème :)

I clearly agree with this as it eliminates suspicion and promotes inclusion. Ensuring your stakeholders understand the alignment of your CSR strategy to thier needs and interest builds trust and open engagement. Which is a winning strategy for CSR.

Dice el refrán que antes se coge a un mentiroso que a un cojo. En comunicación lo puedes aplicar al 200%. Hay que ser claros, honestos, directos y muy transparentes. Toda debilidad puede ser una gran oportunidad si se gestiona de forma adecuada. Procura ser transparente y ganar esa confianza con datos y con la verdad por delante. Creo que no hay peor cosa que tirar una reputación por la borda a costa de mentiras.

La Comunicación del Compromiso Social es fundamental para toda organización. Debe darse de manera periódica, tanto para convocar voluntarios para una acción determinada, o informar sobre modificación a procedimientos sustentables, cambio de políticas de proveedores, o para ofrecer el Balance Anual de RSC...

To have a sustainable CSR strategy should be driven by transparent communication from conception to delivery. Onboarding your stakeholders views via voice of your customer surveys is one strategy that promotes transparent communication and harvesting direct contributions from your audience to create a winning strategy.

Always and forever, continue a virtuous and adaptive cycle where you: 1.) Deeply understand stakeholder perspectives - what's important and critical to their work, goals and day-to-day tasks. 2.) Educate and build awareness on how CSR activities can actually benefit or enhance their work and goals. Part of this includes sharing specific success stories and case studies that illustrate the positive outcomes of effective CSR strategies. 3.) Collaborate on solutions by engaging these stakeholders in the decision-making process, particularly in areas where their input can shape outcomes. Key piece here is to do this in a way that is accessible and efficient for them to do so (be respectful of their time).