You're a mid-career web designer. How do you know which metrics to track?

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As a mid-career web designer, you have a lot of experience and skills under your belt. But you also face new challenges and opportunities in a constantly evolving industry. How do you measure your performance and impact as a web designer? How do you know which metrics to track and improve on? In this article, we'll explore some of the key metrics that web designers should pay attention to, and how they relate to your goals, clients, and users.

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Sania Salsabila Aliya

Crafting High-Performance DTC Websites That Make People Buy?? | Shopify Partner | Designed 30+ Brands Worldwide??

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1 User Experience Metrics

User experience (UX) is the overall impression and satisfaction that your website visitors have when they interact with your design. To evaluate how well your design meets the needs and expectations of your users, as well as its effect on their behavior and actions, UX metrics are essential. Common UX metrics include bounce rate, time on page, page load speed, and conversion rate. Your bounce rate is the percentage of visitors who leave your website after viewing only one page; a high bounce rate indicates that your design is not engaging, relevant, or easy to use for your target audience. Time on page measures the average amount of time that visitors spend on a specific page of your website; a long time on page suggests that your design is informative, interesting, or interactive for your users. Page load speed is the time it takes for your website to load completely on a browser or device; a fast page load speed enhances usability, accessibility, and SEO ranking. Finally, conversion rate is the percentage of visitors who complete a desired action on your website; a high conversion rate shows that your design is persuasive, clear, and user-friendly.

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Sania Salsabila Aliya

Crafting High-Performance DTC Websites That Make People Buy?? | Shopify Partner | Designed 30+ Brands Worldwide??
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Metrics such as conversion rate, bounce rate, and average page views. These metrics give insights into how users interact with your website and give you information about areas of improvement that will result in an increase of sales and brand loyalty. These metrics are often found in Analytic tools including Google Analytics, Lucky Orange, etc.

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Ritesh Sharma

Conversion Optimized Web Designer | Delivering 50K+ Organic Leads and 340%+ Organic Traffic Growth through High-Converting Websites. Over 100 Successful Website Projects Completed.
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Focus on metrics like bounce rate, time on page, and user engagement. These metrics provide insights into how users are interacting with your website and can help you identify areas for improvement in terms of usability and user experience.

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2 Design Quality Metrics

Design quality metrics measure how well your design follows the best practices and standards of web design, such as usability, accessibility, responsiveness, and aesthetics. These metrics help you assess your design's functionality, compatibility, and appeal across different browsers, devices, and users. For instance, usability testing can be used to evaluate your design's usability by observing how real users complete specific tasks on your website. This helps you identify and fix any usability issues. Accessibility testing is another important metric that checks how your design conforms to the Web Content Accessibility Guidelines (WCAG). Responsiveness testing measures how your design adapts to different screen sizes, resolutions, and orientations. Lastly, aesthetic evaluation evaluates the influence of your design on the emotions, attitudes, and preferences of your users. All of these metrics help you create a design that is functional, accessible, responsive, and visually appealing.

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Ritesh Sharma

Conversion Optimized Web Designer | Delivering 50K+ Organic Leads and 340%+ Organic Traffic Growth through High-Converting Websites. Over 100 Successful Website Projects Completed.
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Track metrics related to design consistency, such as brand compliance and design system adherence. You can also track metrics related to design performance, such as page load times and mobile responsiveness, to ensure that your designs are not only visually appealing but also functional and performant.

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3 Business Value Metrics

Business value metrics measure how well your design contributes to the business goals and objectives of your clients or employers. Such metrics help you demonstrate the value and impact of your design on the bottom line, such as revenue, profit, or market share. Common business value metrics include return on investment (ROI), customer satisfaction (CSAT), customer loyalty (CLV), and competitive advantage (CA). A high ROI indicates that your design generates more income than it costs to produce and maintain; a high CSAT indicates that it meets or exceeds expectations; a high CLV suggests long-term trust, retention, and referrals; and a high CA suggests unique benefits, features, or solutions that appeal to your target audience.

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Ritesh Sharma

Conversion Optimized Web Designer | Delivering 50K+ Organic Leads and 340%+ Organic Traffic Growth through High-Converting Websites. Over 100 Successful Website Projects Completed.
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Look at metrics that directly impact business goals, such as conversion rate, click-through rate, and return on investment. By tracking these metrics, you can demonstrate the value of your design work in terms of driving business outcomes and make data-driven decisions to optimize your designs for better results.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're a mid-career web designer. How do you know which metrics to track?

1

2

3

4

1 User Experience Metrics

2 Design Quality Metrics

3 Business Value Metrics

4 Here’s what else to consider

Web Design

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You're a mid-career web designer. How do you know which metrics to track?

1

2

3

4

1 User Experience Metrics

2 Design Quality Metrics

3 Business Value Metrics

4 Here’s what else to consider

Web Design

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