You’re in Marketing Operations and want to stand out. What’s the best way to build your personal brand?

Les puedo recomendar leer sobre el "círculo dorado" de Simon Sinek. El círculo dorado se trata de una metodología que consiste en identificar el "por qué" de las cosas, y ponerlo en práctica puede ayudarles a aclarar cuál es la esencia de su marca. ?Tienes un negocio de zapatillas deportivas? Ok, eso es el "qué"; son hechas a mano, y pintadas con materiales de calidad por artesanos mexicanos, vale, eso es el "cómo"; pero... ?por qué lo hacen? Es decir, ?por qué deportivas?, ?por qué a mano?, ?por qué materiales de calidad? Es entonces donde profundizar en el origen nos ayuda, por ejemplo: "Nos importa la salud del calzado de las personas y también queremos que el trabajo de los artesanos mexicanos sea valorado". Eso es un "por qué".

Checking on your niche is crucial as it will only help to strive to understand where your interests lies. This will help you to understand which part of marketing you can contribute most and what kind of problems you can solve.

Beyond figuring your niche out, I believe figuring out what you stand for and what your personality and attitude towards the subject of Marketing will be is far more important than your niche. Especially when it comes to a personal brand. What's your unique point of view? What's an unpopular opinion you have? Will you go with the flow or go against the grain in your opinions? Will you be funny, anecdotal, or hit them with the hard facts? I would recommend you figure out who you want to be known as, and then define your niche or do all of the steps below.

To establish your personal brand in marketing operations, defining your niche is crucial. Identify a specific aspect or challenge within marketing operations that you're passionate about and have expertise in. This could be anything from marketing automation and data analytics to process optimization and project management. By narrowing down your focus, you can position yourself as an authority in that particular area, making it easier for others to recognize your expertise and seek out your insights.

1?? Showcase Expertise: ?? Share insights on LinkedIn, demonstrating proficiency in marketing ops, automation, and data analysis. 2?? Network & Collaborate: ?? Engage with peers, join groups, and collaborate to expand visibility and opportunities. 3?? Continuous Learning: ?? Stay updated with industry trends and pursue certifications to reinforce skills. 4?? Thought Leadership: ?? Offer valuable insights consistently to establish authority in your field. 5?? Brand Consistency: ?? Maintain a cohesive personal brand across platforms for authenticity. 6?? Engage & Support: ?? Interact with your audience and support others to foster a strong community. ?? #PersonalBranding #MarketingOps

The purpose of creating valuable content in marketing operations is multifaceted and essential for businesses. Valuable content serves to attract and engage the target audience, establish thought leadership, drive traffic, engage and nurture the audience, and support other marketing efforts. By providing informative and engaging content, businesses can increase brand awareness, position themselves as experts in their industry, drive organic traffic, build relationships with their audience, and amplify their message across various marketing channels.

Creating content is essential on social media so people can create an image about you when you are actually not present physically. They see your lifestyle and where you going what people you meet, how you are progressing. Maybe someone has a prospect of business for you. So content creation is time consuming but great for personal branding.

Creating valuable content is key to building your personal brand in marketing operations. Share your knowledge and expertise through blogs, articles, case studies, and whitepapers that offer practical insights, tips, and strategies. Consider leveraging different mediums such as videos, podcasts, and infographics to cater to diverse audiences and increase engagement. By consistently providing valuable content that addresses the pain points and challenges of your target audience, you can establish yourself as a thought leader in marketing operations and attract a loyal following.

Es importante formar una red de contactos, pero más importante aún, es formar una "red de apoyo". Porque contactos podrás encontrar en cualquier parte, pero solo son personas a las cuales hay que sonreírles robóticamente mientras les haces una llamada en frío. En cambio, aquellos miembros de vuestra red de apoyo se convertirán en potenciales colaboradores fieles. Imaginate a Pedro, quien una vez fantaseaba con abrir su tienda de flores, pero no sabía cómo hacerlo, y un día tú le compartiste un curso de emprendimiento. O imagina a Sofía, quien deseaba iniciar su marca de ropa, lanzó el producto, pero nadie le compraba, y entonces tú tomaste una selfi con tus amigos usando sus productos y la etiquetaron. Eso es una red de apoyo.

Networking is the icing on the cake we can say. Talk..Talk..and Talk to people, not jut talk but help them in any manner, compliment them and ask about their work and their experiences. You can either have a positive or negative marketing about yourself. So better to be on the positive side. As many people are sensitive and will avoid you if you are negative and rude. So be nice, smile and have a good sense of humor. Attract people with your positive vibes and see how you can build your personal brand.

Networking is essential for building your personal brand in marketing operations. Attend industry events, conferences, and workshops to connect with fellow professionals, exchange ideas, and build meaningful relationships. Actively engage with peers and influencers on social media platforms like LinkedIn, Twitter, and industry forums to expand your network and stay updated on the latest trends and developments in marketing operations. Collaborate on projects, participate in discussions, and offer assistance to others to establish yourself as a valuable and trusted member of the community.

Maintaining an updated portfolio is crucial for showcasing your expertise and accomplishments in marketing operations. Highlight your successful projects, campaigns, and initiatives, showcasing your skills in areas such as data analysis, campaign optimization, and process improvement. Include testimonials, case studies, and metrics that demonstrate the impact of your work on driving business results and achieving organizational goals. Regularly update your portfolio with new achievements and experiences to reflect your ongoing growth and development in the field of marketing operations.

Find creative ways to showcase your skills. Get certifications, build a Tableau or Google Dashboard, create templates to share with the community. This not only helps you display your experience, it allows you the chance to be seen as a valuable contributor to your industry.

Besides all the normal things/tasks on building your brand, defining your niche, creating valuable content, networking, strong portfolio of work, consistency etc.etc... Zig Ziglar said it best, and I'm paraphrasing, "When you help enough people up the ladder they'll be pulling you up as well!" and I'm not just talking about high value influencers, I'm talking about the little guy. People who are just starting out. Because it's not seen by people but by GOD.... And for many that's what matters the most. It's what you do when people aren't looking is the real test of a person's character and ultimately their abilities.... THIS is what opens the right doors and puts you in a position of influence and catapults your personal brand.