You’re a Marketing Operations professional. What are the common problems you face?

Getting the right data quality is one of the key for a marketing operations person. Given the data noise that exists today in the ever growing world of social media and all sorts of communications, it becomes very crucial to identify and pick the right variables required to create campaigns and other collaterals, as well as understand the disseminate the same to other team members for a seamless communication and an effective campaign rollout and subsequent followup.

Marketing Operations professionals often have difficulties with data administration, maintaining consistency and accuracy, integrating technology, managing cross-functional collaboration, adhering to laws, proving return on investment, and keeping up with emerging trends. Other important issues include assessing the impact of campaigns, creating change within the company, and matching marketing goals with business objectives. Adapting plans to match changing market conditions and striking a balance between creativity and pragmatism are both difficult tasks.

In managing Marketing Campaigns and Plans for large teams, you may often find that tracking marketing data and ensuring that it is consistent and relevant whilst also trackable can stand out to become a minor challenge. However there are several tools that can help ease this challenge in helping to automate and structure your data as well.

Team members understanding when and how to involve ops. I’ve frequently run into problems with things launching but the necessary automations aren’t in place due to communication problems.

While adding and integrating new tech is important while in a hypergrowth stage, I also think it's important to keep an eye on tech bloat. Keeping a long-term view on team needs is key. When bring on new tooling, I try to consider not just what I need now, but what I'll need in the months to come. Can I find a tool that addresses multiple needs instead of having multiple serving one need each? It's also important to me to track the usage and success of tools over time, and be prepared to deprecate or replace tools that are no longer needed or providing value. Point solutions that only solve one problem are the most likely to be deprecated while more core tools might be replaced.

I think that optimizing timelines and schedules while planning and understanding what new technology stacks you may want to integrate is important. It's essential to ensure that onboarding and training with the new technologies doesn't overtly disrupt your existing team structures, but it also aligns effectively with your marketing processes.

Learning doesn't stop when you graduate from college or when you've mastered your job responsibilities. Marketing changes so quickly due to emerging technologies that it's imperative to develop a process for continuous learning. Subscribe to marketing newsletters, attend marketing conferences, regularly watch LinkedIn learning videos about marketing - all these are ways to stay up-to-date on the latest industry knowledge and incorporate these insights into your workflow to become a more effective marketer.