You're marketing a historic commercial building. How do you entice tenants with its unique selling points?

It is old or did the treaty of Versailles get Signed there? The reason why I ask is because a lot of times historic buildings really are just old, they're not historic. So as far as commercial historic properties concerned you have to look at the unique angle of the property versus the historic nature of it. Is it a situation where a restaurant could go in there? But then you're going to have to have the due diligence of actually getting the code enforcement officer to the place in order to tell you on paper what is able to go into that place so you can present it to your potential clients as an asset to which they would love to have on their books.

Just be honest with the client, don't tell lot of USPs, and tell them how beneficial this property can become for them. That's it. Thanks

Wikipedia and the Paperback Villa In our current project, everything began with beauty and new branding. When we started the project two years ago, we first turned to Wikipedia to explore the history of the villa complex. We discovered that the inventor of paperback books lived there. From that moment, the project had a new name: the Paperback Villa, and preserving historical elements has always been our standard. Nothing increases value more than historical features in a property. A new building might be demolished in a few decades, but a monument never will. We love history and achieve substantial long-term profits by embracing it. How do you see this and what is your experience? Let's exchange ideas.

Los edificios o propiedades historicas tienen un componente de atractivo adicional, sus caracteristicas arquitectonicas los hacen unicos, los cuales al ser bien desarrollados y utilizados se tranforman en una experiencia unica para potenciales clientes, creando espacios de interaccion y recreacion cada vez mas escasos. Ejemplos y veneficios hay varios, sobre todo en Europa, que han sabido aprovechar y se ha traducido en un atractivo adicional, sobre todo para la industria del turismo.

Conforme o empreendimento, crie um site com conteúdo de valor e que gere conex?o com a comunidade e autoridades da cidade que podem se vincular com o projeto.

Prestige in the City Outshines Suburbs and Boring Architecture In a landlord's market phase in the real estate cycle, almost anything can be rented. When the market shifts back to a tenant's market with high vacancy rates, attractive landmark buildings in the city have a clear advantage. However, these buildings must meet modern standards and the demands of today's tenants. Otherwise, even the beautiful buildings on Broadway will stand empty. Maintaining contemporary amenities and infrastructure is essential to ensure these prestigious properties continue to appeal to prospective tenants, regardless of market conditions. Historic charm and modern functionality are key to sustaining occupancy rates.

I had a client with a historic property that had once been a renowned hotel. We marketed the prestige of the address, emphasizing its storied past and architectural beauty. This not only appealed to businesses looking for an impressive location but also elevated their brand by associating it with a landmark known for its elegance and tradition. The prestigious setting provided a unique competitive edge, making it a highly desirable location.

Pontue as possibilidades de relacionamentos com a comunidade local e autoridades da cidade e seus desdobramentos em eventos que envolvam o imóvel e sua história. Gere eventos que valorizem o imóvel e quem o ocupa, como por exemplo uma corrida de rua anual e cujo trajeto inicia e finaliza no prédio... alinhe com a secretaria de cultura e/ou esporte da cidade, prefeitura, e órg?os de classe que patrocinem em conjunto.

By effectively communicating the prestige associated with the building, you can attract high-quality tenants and command premium rental rates. Amenities that align with the building's prestige. Investors maximize their investment design and amenities for the prestige factor that would include Private event spaces , work out facilities, concierge services and of course a Ground floor restaurant. This set up would definitely be very enticing for those who enjoy city life and a Realtor with an exclusive arrangement with management. would do very well.

It is mind-boggling how much more desirable a 120-year old property with a rooftop pool is than a 40-year old property without a rooftop pool is. Amenities and luxury features can make or break your investment property! I currently live in a 100-year old high-rise in the heart of downtown Kansas City that was recently reconfigured from office space to apartments. And I am happily paying more than my buddy living in an early-2000's built asset that doesn't have a gym, bar, and lounge area like mine. Age is just a number!

Utilize solu??es tecnológicas que ampliem a durabilidade dos elementos empregados com pouca manuten??o e econ?mica. Mantenha-se a estrutura, mas aproveite cada ponto para garantir o maior conforto e requinte possível. Pesquise na internet as melhores solu??es ao redor do mundo e escolha o que é aplicável a seu projeto.

Location is the most crucial and irreplaceable element of a property that remains true, with its value being inherently sustainably influenced by this factor. However, historical context and the property's image are also critical. When a property combines beauty, practical usability, and a reasonable price, it becomes a true gem. Act quickly, as such opportunities are likely to attract attention from others as well. Yet, it's important not to be blinded by aesthetics alone; beauty should also translate into returns. In commercial real estate, the ideal property merges a prime location, historical significance, visual appeal, and functional utility, creating an asset that offers both aesthetic value and profitability.

Old structures have been known to withstand the test of time. They can be structured in any direction and purpose. As time changes so does its purpose and value. Where once had a Patio over looking the beautiful views, has now been changed to an Olympic pool with night views of the stars.

For a warehouse conversion, consider exposed Edison bulb fixtures, vintage factory pendants, or restored wrought iron chandeliers. If the building has Art Deco elements, incorporate geometric lighting fixtures and frosted glass shades. Showcase eco-friendly features to appeal to environmentally conscious. By effectively communicating the building's modern amenities, you can attract tenants who value both style and functionality.

I was the leasing agent and later the investment sales broker for the Crossroads Shopping Center in Orlando. Originally developed by Disney and located at the entrance to Disney Springs, it was one of the only centers in Central Florida that was known by its name. You could tell people, "Lets meet at Crossroads for dinner" and people knew exactly where to go. While historic properties can have challenges, the story telling can be a huge marketing boost. Side note, I later was a consultant for Crossroads as it was torn down due to a highway expansion.

For another historic building, formerly a grand bank, we crafted a narrative around its history. By sharing stories about its past, including its role during the economic boom of the early 20th century, we helped potential tenants visualize their place in the building's ongoing legacy. This storytelling approach created an emotional connection, making tenants feel like they were becoming part of something larger than just a commercial lease, which significantly increased their interest.

Develop compelling marketing materials, including brochures, websites, and social media content that tell the building’s story and highlight its unique features. Use testimonials from current tenants to provide social proof of the building's desirability.

Demonstre as vantagens para acessar novos parceiros, líderes comunitários e Poder Público interessados no aspecto histórico e eventos no local. Traga aos inquilinos o status de estar lá, e as vantagens econ?micas e de relacionamento por aproxima??o a personalidades outrora inacessíveis. Eventos regulares ou episódicos podem ser combinados e trazer resultados de novos negócios e relacionamentos valiosos para os inquilinos envolvidos nos projetos.

Every historic building has a story. Manhattans Lower west side is a prime example where a narrative can be a powerful marketing tool you can share historical facts with potential tenants. From the many buildings built in the 1880’s, to the Port of New York. As an industrial hub, buildings were used as factories, warehouses and depot for transporting of goods. Today’s transformation can be seen in Chelsea, Soho, Tribeca and the Port of New York. That is currently shared with Hudson Yards that adds to a West Side Story. Hudson Yards is an exercise in community building, a chance for people to come together over food, fashion, and art, with plenty of breathing room. Learning the history, places to see, things to do is a win when you know.

The Three Most Important Points in CRE: Location, Location, Location As the old saying goes, location is the most important and irreplaceable aspect of a property, and its value is naturally shaped by this factor in a sustainable way. However, historical context and image also hold significant value. When beauty and practical usability are added, along with a reasonable price, you have discovered your jewel. Do not hesitate for long, as others will recognize such opportunities too. But don't be dazzled either; beauty should also bring returns. In CRE, the right location combined with historical significance, aesthetic appeal, and functional utility can create a highly valuable asset that promises not just beauty, but profitability as well.

The location is the most important thing to put your money into anything. If you don't have a location for your property you don't have a value.

I worked with a client who wanted to attract socially responsible businesses to a historic warehouse. We highlighted how tenants could contribute to preserving the cultural heritage and revitalizing the neighborhood. This message resonated with companies that valued corporate social responsibility and sought to make a positive impact. By choosing this historic property, businesses not only found a unique space but also aligned themselves with community and preservation efforts, enhancing their corporate image.