While leading Giannis Antetokounmpo's brand at Nike, it was critical to establish consistent branding across all events, products, marketing, and comms. While executing global activations—from China to Europe to the US —my focus was maintaining a unified brand foundation while adapting it to fit each region's local trends and cultural nuances. Ensuring effective team communication was essential, allowing us to align on critical details and deliver seamless activations. Additionally, my deep understanding of the marketing channels, consumer behaviors, and regional preferences enabled us to maintain brand consistency while creating personalized experiences that resonated with the balance between global consistency and local relevance.

The brand guideline is the starting point of maintaining consistency. This will address the logo usage, typography. The other element to consider apart from what's already mention by another contributor, is to plan for the various channels and review it together to ensure that consistency is maintained. Different formats will need varying sizing in logo, fonts and asset usage. Making templates and guides for the different platforms will ensure effective marketing whilst keeping it in line with the guidelines

- Define una identidad de marca sólida, crea un manual de marca Debe reflejarse en todos los materiales de marketing, desde los mensajes hasta el dise?o gráfico. - Mensajes clave uniformes y coherentes, personalizando según el canal - Sincroniza el contenido - Utiliza una herramienta de gestión de campa?as que te permitan monitorizar todos los canales desde una única plataforma. - Capacita a los equipos en branding

Debes crear una identidad de marca que quede en la mente de los consumidores, un logo con un dise?o visual fácil de identificar y un contenido que genere valor. Utiliza alguna plataforma que te permita crear y publicar tu contenido en las principales redes sociales, además de un sitio web. Planifica tu contenido de acuerdo a lo que quieres transmitir al público. Recuerda que no es obligación publicar lo mismo en todas tus redes sociales, puedes diferenciar el contenido entre una plataforma y otra.

Here's how: - Develop a strong brand identity: Establish clear brand guidelines, including logo usage, color schemes, typography, tone of voice, and messaging - Create a content calendar: Use a unified content strategy across social media, email campaigns, and offline advertising to maintain consistent timing and messaging - Use a centralized platform: Leverage project management or digital asset management tools to store and distribute all branded content - Tailor messaging to each channel: Adapt the messaging style while keeping the core brand values intact - Align sponsorships and partnerships: Ensure sponsors and partners follow the brand guidelines, especially when using the event's branding in their own marketing