登录查看更多内容

Last updated on 2024年8月7日

You're losing search engine rankings due to structured data markup errors. How can you fix them effectively?

由人工智能和领英社区提供技术支持

Discovering that your website's search engine rankings are plummeting can be alarming. Often, the culprit is errors in structured data markup, which search engines use to understand the content on your pages better. Structured data, a standardized format for providing information about a page and classifying the page content, can be vital for SEO. If done correctly, it can enhance your search visibility and click-through rates. However, errors in your structured data can lead to penalties or loss of rich snippets, directly impacting your traffic. Let's explore how to identify and rectify these errors to regain your search engine standing.

在这篇协作文章中查找专家回答

由社区从 4 条内容中精选。了解更多

1 Diagnose Errors

To begin fixing structured data markup errors, you must first identify them. Utilize tools like Google's Search Console, which offers a 'Structured Data' report. This tool highlights the types of structured data recognized on your site and any issues detected. Look for errors or warnings that could affect how search engines interpret your data. Pay close attention to missing fields, incorrect data types, and syntax errors. Once you've pinpointed the problems, make a list of all the pages that require attention.

添加您的观点

David Eicher
举报内容
The steps to identify errors can also help to identify opportunities. Oftentimes, website owners have valuable areas to add structured data markup and they do not realize. I have worked with numerous business who never thought to add schema to the product listings on their website. Upon identifying this opportunity and adding schema, their products gained much more visibility online. The lesson here is to take the time to go through all the information on your website to pinpoint important areas to add markup to data.

已翻译

赞
Ashutosh Saini

Digital Marketing Analyst | Data-Driven Growth Strategist | SQL | Python | Machine Learning | Unlocking Insights through Data & Creativity
举报内容
This will help you Identify all the pages that will require your attention and also helps in pin pointing the error. It's very important to diagnose a problem to know what is happening with your website and what parameters and stopping it to get your website rank

已翻译

赞
Dhruv Shah

SEO Expert, Digital Marketer, SEO Consultant
举报内容
To fix structured data markup errors and regain search engine rankings, start by using tools like Google’s Structured Data Testing Tool or Search Console’s Rich Results Test to identify specific issues. Once identified, review the schema markup on your website to ensure it follows Google’s guidelines and is correctly implemented. Correct any syntax errors, missing fields, or incorrect types. If you're using a CMS like WordPress, consider using plugins like Rank Math or Yoast SEO that offer built-in structured data support. After making corrections, revalidate the structured data to confirm the errors are resolved. Finally, monitor your site’s performance in Google Search Console to ensure rankings improve and issues don't recur.

已翻译

赞

2 Correct Markup

After identifying the errors, it's time to correct the markup on your pages. If you're using JSON-LD, which is recommended by Google, ensure that your JSON script is correctly formatted and valid. For example, you might see an error like this: {"name": "Example", "telephone": "12345"} . If "telephone" is supposed to be a number, correct it to {"name": "Example", "telephone": 12345} . Use online validators to check your corrected markup before updating your site.

添加您的观点

Ashutosh Saini

Digital Marketing Analyst | Data-Driven Growth Strategist | SQL | Python | Machine Learning | Unlocking Insights through Data & Creativity
举报内容
Always look for the validators before changing the format because you not wanted to wrongly done the formatting which will give a syntax error. And when you are satisfied with your changes you can save them and move ahead

已翻译

赞

3 Test Changes

Once you've corrected the structured data on your site, it's crucial to test the changes to ensure they're recognized by search engines without errors. Google's Rich Results Test tool can simulate how Google interprets your structured data and display any remaining issues. By entering the URL of your updated page or pasting the new markup code, you can quickly verify that the changes made have resolved the issues. This step is essential to avoid future ranking problems due to overlooked errors.

添加您的观点

4 Update Content

Sometimes, structured data errors stem from outdated or inaccurate content rather than just code issues. Ensure that your website's content reflects current information and is consistent with the structured data you provide. For instance, if you've listed an event with a specific date in your structured data, but the date has changed on the actual webpage, this inconsistency can lead to errors. Regularly review your content to keep it up-to-date with your structured data.

添加您的观点

5 Monitor Regularly

Structured data isn't a set-it-and-forget-it element of SEO. Regular monitoring is essential to catch new errors as they arise and to adapt to changes in search engine guidelines. Keep an eye on your Search Console reports and set up alerts for structured data issues. This proactive approach will help you maintain a clean, error-free presence that search engines can easily understand and reward with better rankings.

添加您的观点

6 Engage Users

Lastly, remember that structured data is not just for search engines; it's also about enhancing user experience. By providing accurate and detailed structured data, you can generate rich snippets that stand out in search results and attract more clicks. Engage users with compelling information like ratings, prices, or event dates right in the search results. This user-focused approach will not only help fix your rankings but also drive more relevant traffic to your site.

添加您的观点

Search Engines

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

You're losing search engine rankings due to structured data markup errors. How can you fix them effectively?

1

2

3

4

5

6

1 Diagnose Errors

2 Correct Markup

3 Test Changes

4 Update Content

5 Monitor Regularly

6 Engage Users

Search Engines

给文章评分

感谢您的反馈

更多Search Engines相关文章

更多相关阅读内容

You're losing search engine rankings due to structured data markup errors. How can you fix them effectively?

1

2

3

4

5

6

1 Diagnose Errors

2 Correct Markup

3 Test Changes

4 Update Content

5 Monitor Regularly

6 Engage Users

Search Engines

给文章评分

感谢您的反馈

查看其他技能