You're looking to streamline your content strategy workflow. What are the best tools for the job?

I will give 2 examples - for the own publishing place - the website and for the rented - social media (LinkedIn). With Google Analytics you can get a complete picture of which articles are read the most, which get comments, etc. In LinkedIn there is a good analysis tool (even for free accounts) of the content published a year ago. Copy this data into a tool like Airtable to have secure access and knowledge. Make a list of the best performing content and make an upgrade: Add new information to the articles and write new articles on the same topic. Publish the best content on LinkedIn in different formats In general, create evergreen content from the start that can be updated and transformed for the different external channels.

There are plenty of auditing tools available at cost, but the free ones are still useful. Tools like Screaming Frog, Lighthouse, Google Analytics, etc. are still available for free, and offer valuable insights - especially for smaller websites. After all, you have a wealth of information inside of Google's service products like GA4 and Google Ads. Use them to your advantage before adding cost to companies.

Streamlining your content strategy workflow requires the right combination of tools to effectively plan, create, manage, and analyze your content. Here are some of the best tools for each stage of the content strategy workflow: Content Planning and Organization: ContentCal Trello Airtable Content Creation: Canva Adobe Creative Cloud Grammarly Content Management: WordPress HubSpot Drupal Content Distribution and Promotion: Buffer Hootsuite Mailchimp Content Analysis and Optimization: Google Analytics BuzzSumo SEMrush By leveraging these tools effectively, you can streamline your content strategy workflow, improve collaboration among team members, and ultimately drive better results with your content marketing efforts.

Google Analytics is undoubtedly one of the best analytics tools. It provides a comprehensive picture of the best-performing content on your website and provides data such as comments, page views and sessions and bounce rate. You can make use of this data to improve the existing content as well as incorporate these insights to the future content strategies. It’s useful for both beginners and experienced professionals. Screaming Frog is another great option. It's a desktop app that crawls the website and checks for any potential problems and suggests useful SEO insights. Before buying the paid version, you can test it out as it allows you to crawl 500 URLs for free. Both these tools can be used together for a detailed website analysis.

A estratégia de conteúdos tem como base a eficiência do planeamento, fluxo de trabalho, cria??o e execu??o. Para cada etapa existes ferramentas que guiam e complementam a estratégia de uma campanha ou de um segmento de comunica??o da marca. Dentre as principais plataformas ou ferramentas temos os pilares de planejamento e organiza??o de conteúdo (ContentCal e Airtable), cria??o (Adobe Creative e Canva), gerenciamento (HubSpot e WordPress), distribui??o de conteúdo (Buffer, Mailchimp e Hootsuite) e análise e otimiza??o (SEMrush e Google Analytics). Note que as ferramentas citadas acima s?o as vertentes do trabalho base do engajamento e a efetiva??o da conectividade entre a marca e o seu publico.

Tools like Google Analytics, SEMrush, and Ahrefs. These tools provide valuable insights into key metrics such as website traffic, search engine rankings, and social media engagement, allowing businesses to create targeted and effective content strategies that drive growth and engagement.

Google Analytics, Adobe Analytics and any tools that provide insight into the behaviour of the end user provides valuable insight as to their journey as well as inform the content I am trying to create. Having an understanding of why customers are trying to access my content and where they will go afterward provides volumes of data that would otherwise be speculative. Creating content with substantive research behind in helps make more sustainable content.

Utilisez les outils de recherche pour identifier non seulement ce qui intéresse votre public, mais aussi comment et pourquoi certains contenus fonctionnent mieux. Cela implique de comprendre le contexte, les préférences de format, et même les moments de la journée où votre contenu fonctionne le mieux. Et ne vous limitez pas à l'analyse quantitative des données. Intégrez une dimension qualitative en recueillant des témoignages et des feedbacks directs de vos clients.

Google Analytics e SEMrush s?o as ferramentas que conseguem abranger quase todas as vertentes da comunica??o digital. S?o de fácil domínio, caso do SEMrush, ou disponibilidade de cursos online e atualiza??es, caso do Google Analytics, que facilita o aprendizado dos que est?o a iniciar no mundo da comunica??o e querem alcan?ar alta performance em estratégia de mercado.

Ferramentas como Google Analytics e Answer the Public s?o excelentes para extrair insights na hora de produzir conteúdo, garantindo bons resultados na entrega, sobretudo organica.

an effective creation tool that aligns with these criteria is Adobe Creative Cloud. It offers a range of applications like Adobe Photoshop, Illustrator, and Premiere Pro, enabling collaborative content creation, adherence to templates, and optimization for various formats. Additionally, it supports SEO-friendly practices and facilitates the adaptation of content across different channels.

It is a fine balancing act between creating unique content - both for the algorithms and your audience - and efficiency, both from a cost and time perspective. Collaboration tools such as Miro are invaluable as well as sharing of working documents. For all video reviews and editing, Frame.io is without a doubt one of the best things out there as you can see all of the feedback on the timeline.

Para criar conteúdos, Adobe Creative é sem duvidas a ferramenta que contém a maior diversidade e que complementa o trabalho de todo o profissional bem preparado. Obviamente que os recursos do Canva e outras plataformas s?o interessantes e devem ser considerados, mas o Adobe Creative tem mais amplitude no quesito cria??o e autoria de cria??o.

Atualmente, a IA é parte bastante significativa no processo criativo. Seja um conteúdo visual ou informativo. Mas é preciso atentar-se aos pilares da marca, para n?o perdê-los durante o processo, já que o "pensante" será por realizado um software ao invés de um humano.

If you don't have something worth saying in the first place, the tools aren't going to save you. ChatGPT, MidJourney, Descript, Dall-E, Canva, some of the AI writing tools like Lex/Type --> they're all highly useful in the right context. But they're not silver bullets. You still need to put in the work to create something worth making. So, my advice - don't overcomplicate things. Start with a good idea. Start lean, with as few tools as you need. Make it as valuable as you can. Do this before you worry about repurposing it across different channels, converting it into a video and a podcast and an infographic and 19 other formats.

Indico de olhos fechados Google Analytics e Buffer. Ambas as plataformas d?o ótimos direcionamentos da origem do tráfego e comportamento do usuário.

By systematically measuring your content's impact in terms of who's seen it, where it's been shared, and how often it's been viewed and commented on you can make informed decisions, allocate resources effectively, and create content that truly resonates with your audience. It's important to remember that measuring is a constant process.

Adoptez une perspective axée sur les résultats. Vos outils de mesure doivent aller au-delà des métriques de base pour révéler comment le contenu contribue aux objectifs commerciaux globaux, tels que la génération de leads, l'engagement client, ou la fidélisation.

Here are some key measurement tools you can use as example: Google Analytics: Tracks website traffic, user behavior, and content engagement. Semrush: Analyzes SEO, keyword rankings, and competitor content strategy. Hootsuite/Buffer: Manages and measures social media engagement and reach. HubSpot: Offers comprehensive analytics on content performance across channels. Mailchimp: Measures email marketing metrics like open and click-through rates. BuzzSumo: Tracks content shares and engagement across the web and social media. Google Search Console: Provides insights on search traffic and performance. Hotjar: Visualizes user interactions on your website, aiding in UX optimization. Hope that can give you lots of insights! ??

In my experience,one of the most important things to start with while building the strategy is what the key North Star of your org is and build the flow around it. Your content strategy’s input metrics should directly flow into the business output of your org. This will also help you to demarcate impact metrics that actually matter from vanity metrics.

If you're managing a team that helps you produce content, I recommend vetting out the best project management tools that allows for easy, streamlined communication between team members. For my team's projects, we frequently use Trello to move projects along. Simple to use, and there are free versions available if you're on a shoestring budget!

Gosto de tra?ar a jornada de conteúdo, listando os tipos (explicativo/ opinativo; texto/áudio/audiovisual; complexidade de produ??o) e os temas e assuntos. Come?o pelos de menor complexidade e vou testando temas, depois formatos.

Use tools such as audit tools, research tools, and knowledge management templates to enhance and streamline your content strategy workflow.

Ne perdez pas de vue l'expérience utilisateur. Les outils doivent être intuitifs et faciles à utiliser pour tous les membres de votre équipe, quel que soit leur niveau de compétence technique.