You’re looking for a new job. How can you make sure your personal brand stands out?

LinkedIn or otherwise, you are a personal brand which has unique value and benefits. How you present those values and deliver on benefits is the key to your success. Few points here: 1. If you are in sales, highlight how you helped your clients solving their problems without divulging any confidential details about them. 2. You are here to solve problems, not add to them. So, those who are looking for someone like you who can solve their problems, they will know your worth and reward you. 3. Possess a learning mindset and keep upgrading your skills, expertise, knowledge with the latest trends, solutions, techniques, and skills. This will keep you in demand and improve your worth as you grow.

In my view, defining your brand goes beyond identifying strengths and aspirations. It's about unearthing your unique story and how it shapes your approach to work. Reflect on experiences that have influenced your professional journey and how they've honed your skills and mindset. Craft a narrative that connects your past achievements with your future goals, highlighting your distinct value. This story becomes the cornerstone of your personal brand, making you memorable. Remember, authenticity resonates, so let your true self shine through in every interaction and platform, setting you apart in a crowded job market.

A very important aspect of personal branding is that it is an extension and expression of our personal patterns and habits! Therefore to build an impactful brand; - One needs to be very conversant with themselves, to ensure that their internal and external narrative is consistent and congruent. - When you build and share a narrative that is true to your core, it becomes easy for you to keep up with the momentum of the demands that come with brand building. - Staying focused on the journey of building your brand in order to reach your intended audience is important in the long run as you will learn more about yourself and your audience, as well as how to best connect with them. We are all brands, so let’s get to work on connecting ?

The most common mistake people make is to confuse their skills and accomplishments for who they really are. The most common response to the interview question, "Tell me about yourself," is generally a rote recitation of resume highlights. Sure, you've got a Master's degree from a great school and solid work experience. So does everyone else! A good resume is the ante to get into the game. What really matters is your personality and the experience of working with you. Yes, you must carefully define your "strengths, passions, values, and vision," but make what that all ladders up to obvious What are the associated emotions? How do they impact your colleagues? How do they set up the human dynamics of any challenge for the better?

Defining your brand isn't about crafting an image that's not true to yourself; it's about refining your professional persona into its most authentic, engaging essence. Think about what makes you, you! What are your core values, your standout skills, and the glowing achievements that make your career shine? How do your colleagues describe you when you're not in the room? This introspection is your first step toward a personal brand that not only stands out but also stands for something.??

In our hyper-connected world, your online presence is your 24/7 portfolio, constantly speaking to potential employers, collaborators, and your professional circle. Start by Googling yourself (yes, really!) and see what pops up. Is it representative of the professional you? Polish your LinkedIn profile until it gleams, ensuring it reflects your defined brand. Scrub any social media platforms for content that doesn't align with your professional image. Consistency is key across all platforms!

Quem você diria que você é acessando seus perfis e publica??es nas redes sociais? Gosto de fazer esse questionamento em minhas palestras. Já parou para avaliar os conteúdos que você publica em suas redes sociais? Quais palavras mais utiliza, que sentimentos, experiências e conteúdo você compartilha? Já deu um google procurando seu nome? Além da vis?o ampla sobre a "sua marca" é importante fazer uma análise dos seus dados e métricas. Essas informa??es constroem e falam sobre sua marca pessoal e sua reputa??o digital. Fa?a essa análise crie um direcionamento para que sua marca pessoal esteja alinhada e direcionada aos seus objetivos de carreira e negócios. Estar sempre atento com seus perfis atualizados é fundamental!

Instead of obsessing over curating a sterile online presence, embrace your humanity. Share insights into your passions, vulnerabilities, and the journey behind your expertise. Authenticity and relatability often resonate more than a polished PR facade. A few quirks or imperfections can make you memorable and allow your unique voice to shine through the digital noise.

La digitalización ya es una realidad y esto nos lleva a tener no solo una identidad física si no también a través de esta, generar nuestra identidad digital integrándonos a este mundo como buenos ciudadanos digitales, información actualizada, mostrar nuestras habilidades en las ventanas digitales aportando valor, generando apoyo e integración en comunidad, todo esto no solo nos hace visibles, también nos abre un campo infinito de posibilidades en nuestro campo profesional.

Always try to comment on articles where you think you can add value. Take your time, there are many professionals looking at your profile and many times opportunities just appear.

- Narrate your career journey through short, impactful stories on your blog or LinkedIn articles. - Host webinars or live sessions on topics where you have expertise, showing your communication skills and knowledge.

Creating a portfolio allows you to showcase your work, projects, and achievements in a way that resumes and cover letters can't always capture. This is your career gallery, an exhibition of your finest work. Your portfolio should be a curated collection that highlights your skills, creativity, and experience. It's not about quantity; it's about quality and relevance. Whether it's a sleek website or a detailed LinkedIn project section, make sure it's easily accessible and well-organized. Let your work do the talking and ensure it speaks volumes.

Ter um porfólio é um diferencial! Todo profissional pode e deve ser capaz de fazer uma apresenta??o sobre sua carreira. Esse material pode ser digital, pode ser um ppt, em formato de blog, inclusive uma pasta com material impresso! Eu tenho a minha inclusive que sempre foi garantia de sucesso nas entrevistas que eu fazia principalmente lá no come?o da carreira. Detalhe eu era Executiva de contas, portanto apresentava os projetos que tinha participado ilustrando com layout dos sites e campanhas, mas sempre com a devida autoriza??o para isso. Seu perfil no Linkedin ou instagram também contam, basta usar a criatividade e os recursos que tiver em m?os. Prêmios, eventos, conquistas s?o prova social e registram seu desenvolvimento.

Transforme a sua página de perfil do LinkedIn em um mini site. Quanto mais informa??es n?o apenas em texto mas também visuais, melhor. Explore muito bem o campo Destaque com fotos, currículo, certificado e inclusive você pode disponibilizar uma apresenta??o com os casos dos seus resultados. Isso vai te vender muito mais. Uma outra dica é incluir arquivos como esses ou até esses mesmos no campo Experiência, perceba que é possível subir mídia e arquivo por lá. Deixe a sua página mais visual, disponibilize a sua experiência de outras formas. Seja criativo!

Dans les outils pour créer son portfolio, je rajouterai l’application Notion, un espace de travail qui propose des modèles de portfolio personnalisables. Il me semble aussi pertinent de faire des études de cas sur certains projets pour avoir un compréhension plus détaillées sur le processus créatif et de son savoir-faire.

It’s important to network strategically. You should be engaging with other professionals in your industry by using LinkedIn and other professional networks to connect with people in your industry. It is also advisable to attend Industry events, whether virtual or in-person, attending industry events can help you meet potential employers or contacts who can refer you to job opportunities.

Relacionamento é a base de tudo! Sua capacidade de se relacionar e comunicar corretamente s?o aliados fundamentais para abrir e construir pontes e conex?es. Quando mais seguran?a você passa mais confian?a vai gera e mais forte sua rede será! Seguem alguns pontos s?o fundamentais: - Esteja verdadeiramente presente nos eventos, converse, compartilhe ofere?a ajuda e fa?a a diferen?a com a sua experiência. - Atue ativamente no Linkedin, essa é a melhor plataforma para gerar oportunidades e se conectar com quem precisa de você e com quem você pode aprender. Somos todos mentores e também mentorados. - Se mantenha em constante desenvolvimento, fa?a cursos, participe de eventos e contribua com a sua comunidade!

It's not just about exchanging business cards or adding connections on LinkedIn. It's about building genuine relationships within your industry. Think of your network as a garden. It needs regular care, engagement, and sometimes, a bit of pruning. Engage with industry content on platforms like LinkedIn, attend webinars, and join professional groups related to your field. Share your insights, ask thoughtful questions, and offer your expertise. Networking is a two-way street; it's as much about what you can offer as what you can gain. A strong network can open doors that even the best resume might not. ??

Apart from creating a portfolio and writing regularly on LinkedIn, you have to network strategically. Connect with HRs and talent acquisition specialists from your industry. Interact on their posts and later send them a message. Don't directly ask for a job. Start a conversation with them and later you can subtly ask if there are vacancies in the company.

T?o importante quanto definir estrategicamente o posicionamento da sua Marca Pessoal, é a defini??o da estratégia de networking. Quem tem que estar na sua rede? Quem te contrata! Perceba se essas pessoas já fazem parte da sua rede e, se n?o estiverem, convide-as. Se a constru??o da sua rede n?o for bem feita, n?o vai adiantar o esfor?o da sua visibilidade pois elas n?o te ver?o. E n?o se esque?a: Nunca deixe de se apresentar para elas depois de enviar o pedido de conex?o no LinkedIn.

Seeking mentorship can be a game-changer in your career journey. A mentor can offer guidance, provide feedback, and help you navigate the complex waters of your industry. It's like having a career GPS that helps you avoid traffic jams and find the best routes to your goals. Don't be shy about reaching out to potential mentors. Look for professionals who inspire you, whether they're in your immediate network or not. Be clear about what you're seeking from the mentorship and what you bring to the table. A great mentor-mentee relationship is built on mutual respect, shared interests, and the willingness to learn and grow together. ??

O que seria de nós sem nossos mentores! Tenho muito carinho por todos eles e foram fundamentais para transpor momentos de crises que toda carreira apresenta. Nossos primeiros mentores podem estar dentro de casa, pai, m?e, tios, avós. Podemos considerar mentores todos aqueles que nos inspiram pelo seu exemplo. Quais s?o os seus? Gosto de instigar os meus mentorados e buscarem referências que possam lhes inspirar que sejam exemplos para serem "modelados". Você também pode contratar um mentor e nesse caso e importante que ele tenha a experiência que você busca para compartilhar e lhe inspirar para que você tome suas melhores decis?es. O Linkedin pode te ajuda a estar perto dos melhores profissionais do seus segmento aproveite!

Enhancing your personal brand for job hunting includes leveraging mentorship: Value of Mentorship: Gain insights and advice from experienced professionals to refine your brand and strategy. Finding a Mentor: Utilize platforms like MentorCruise, Shapr, SCORE, or tap into your network, alumni, and professional associations for potential mentors. Choose Wisely: Select a mentor who aligns with your values and career aspirations, offering constructive feedback and support. Benefit from Guidance: A mentor can help clarify your goals, navigate career obstacles, and unlock new opportunities, enriching your personal brand.

As much as possible, surround yourself with a team that is highly qualified, that makes you better too. It is also always good to seek advice from the most experienced, build your network of contacts step by step.

HAVE. EVERYTHING. OPTIMIZED. Before you reach out to ANYBODY, make sure this is done. I don't care if it's "unprofessional" looking, if your about section is long or short, or if you have 10 followers As long as it's CLEAR on WHAT you do and the services you provide. YOUR PROFILE NEEDS TO BE SHOWERED IN YOUR ESSENCE. Unless you can stand out and show "I know how what I'm doing" - then you'll never be an authority figure or make people feel like you have potential I recently inquired about being a copywriter for an agency The FIRST thing they did was check out my profile and THEN they responded to me YOUR PROFILE IS EVERYTHING. Make sure it reflects the core of your branding

N?o seja passivo! Ter uma página de perfil do LinkedIn é apenas o come?o. é preciso trabalhar na plataforma para nos beneficiarmos dela. Tudo o que querermos com o LinkedIn é abrir conversas. Somente em uma conversa 1:1 é que as contrata??es v?o acontecer. Por isso, se conecte com as pessoas e seja interessante. Mostre como você resolve os problemas e o que os negócios se beneficiam com isso. Este comportamento vai gerar mais visitas à sua página e, estando bem posicionada, aumentará muito as chances das pessoas te mandarem uma mensagem. Por isso é t?o importante que você interaja nos posts de suas conex?es ou com posts próprios.

One great way to showcase your personal brand is to write a book on your topic! If you are applying for, say, a sales director position -- who will get greater attention -- a candidate with a pretty resume or the candidate who has written a book on "Sales"?

Lo genial de mostrar nuestra marca públicamente es que se convierte en un maravilloso reto personal de crecimiento, ser un referente para las personas que nos leen hace que cada día estemos prestos a ofrecer mejores artículos, blogs etc. Para tal fin avanzar en la escala se hace indispensable lo que nos lleva a crear mejores hábitos, mas habilidades, mejoras continuas en nuestro conocimiento, disciplina y compromiso.

One of the most powerful ways to showcase your brand is to talk about the things that matter to you. Your passion and emotions shine through and that makes an emotional connection with others. It makes you more memorable compared to others

O trabalho de Marca Pessoal acontece por meio do networking e é preciso entender que isso é um estilo de vida. N?o devemos trabalhar o Personal Branding apenas para conquistarmos um objetivo pontual. é sobre a constru??o da reputa??o e a manuten??o constante dela.

One of the most important things to consider in addition to the other points mentioned is - Authenticity. Authenticity is key to building trust and credibility with your audience. Be genuine, transparent, and honest in your interactions, and stay true to your values and beliefs.