You’re looking to create a commercial design that stands out. What are the most innovative techniques?

1 Use interactive elements

One way to make your commercial design more dynamic and memorable is to use interactive elements that invite your audience to participate, explore, and discover. Interactive elements can include animations, transitions, hover effects, quizzes, polls, games, or chatbots. They can help you create a more immersive and personalized experience for your audience, as well as increase their engagement and retention. For example, you can use interactive elements to showcase your product features, demonstrate your benefits, collect feedback, or generate leads.

2 Apply design thinking

Design thinking is a creative problem-solving approach that focuses on understanding the needs, wants, and emotions of your audience, and designing solutions that address them. Design thinking can help you create a commercial design that is user-centric, empathetic, and innovative. To apply design thinking, you need to go through five stages: empathize, define, ideate, prototype, and test. By following this process, you can generate ideas that are relevant, feasible, and desirable for your audience, and test them before launching them.

3 Incorporate storytelling

Storytelling is a powerful technique that can help you create a commercial design that connects with your audience on an emotional level. Storytelling can help you convey your brand identity, values, and mission, as well as your customer journey, testimonials, and success stories. Storytelling can also help you create a narrative that hooks your audience, builds trust, and inspires action. To incorporate storytelling, you need to use elements such as characters, conflict, resolution, and call to action. You also need to use visual elements, such as images, videos, icons, or illustrations, that support your story and make it more vivid.

5 Use color psychology

Color psychology is the study of how colors affect human perception, emotion, and behavior. Color psychology can help you create a commercial design that is appealing, stimulating, and persuasive. Color psychology can also help you reinforce your brand identity, message, and mood. To use color psychology, you need to understand the meaning and associations of different colors, and how they relate to your audience, industry, and culture. You also need to use color schemes, such as monochromatic, complementary, or analogous, that create balance and harmony.