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Last updated on 2024年8月14日

You're launching a new strategic initiative. How can you win over influential stakeholders?

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Launching a new strategic initiative is a critical moment that can shape the future of your organization. To ensure success, it's vital to win over influential stakeholders – those individuals whose support can make or break your project. These stakeholders may include senior executives, department heads, or key clients. They hold sway over resources, have a stake in outcomes, and can provide the endorsement needed for widespread buy-in. Understanding their priorities, concerns, and influence will be essential as you navigate the path to gaining their support.

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Sindhu Madhavan

Head of Talent Acquisition -Riyadh / Actively recruiting for a Diverse & Inclusive Talent @ Jacobs "Its just not…
Luis Gabriel V.

Prevención de Lavado de Activos | Antifraude | Delitos Financieros | Gestión General de Riesgos y Cumplimiento…

1 Identify Players

The first step to winning over stakeholders is to know who they are. You need to identify the individuals who have the power to affect your initiative's success. This includes anyone with decision-making authority, vested interests , or the ability to influence others. Once identified, categorize them based on their level of influence and interest in your project. This will help you tailor your approach when engaging with them to ensure you're addressing their specific concerns and needs.

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Sindhu Madhavan

Head of Talent Acquisition -Riyadh / Actively recruiting for a Diverse & Inclusive Talent @ Jacobs "Its just not about hiring it is about creating success stories" I am a UAE Golden Visa Holder
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Understanding their goals: Align your initiative with their priorities. Clear communication: Articulate the initiative's value and impact. Build relationships: Foster trust and rapport. Manage expectations: Set realistic timelines and deliverables. Involve them early: Seek input and feedback. Demonstrate value: Showcase tangible benefits and ROI. Address concerns: Proactively address potential objections. Leverage data: Use data to support your claims. Build a coalition: Garner support from other stakeholders.

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Christian Soschner

Strategic Growth Advisor | M&A and Venture Capital Expert | Deep Tech Executive & Board Member | Podcast Host 200+ Podcasts/Livestreams | 17x (Ultra-) Marathons Finished | Let's Connect and Drive Your Growth!
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That's always a good starting point. Creating a long list of key players in a specific area and describing their perceived value for the strategic initiative are key to success. Be prepared that it will be a long game and start building relationships slowly. It isn't about quick wins, it's about sparking curiosity and describing the value for them. This takes time and shouldn't be rushed. Too much speed and pressure can easily create the opposite effect.

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Luis Gabriel V.

Prevención de Lavado de Activos | Antifraude | Delitos Financieros | Gestión General de Riesgos y Cumplimiento Normativo | Asesoría y Capacitación
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Para identificar a los jugadores clave, realiza un análisis de mapeo de partes interesadas, utilizando una matriz de influencia e interés que te permita visualizar quiénes son los más críticos para tu proyecto. Organiza reuniones informativas para conocer sus opiniones y expectativas desde el principio, lo que ayudará a construir relaciones y confianza. Establece un canal de comunicación regular para mantenerlos informados sobre el progreso y cualquier cambio en el proyecto, lo que fomenta la transparencia. Además, asigna roles específicos en el proyecto a aquellos con un alto nivel de influencia para que se sientan involucrados y comprometidos con el éxito de la iniciativa.

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Raka De

Solopreneur | Enabling Growth | New Business Mentoring | FinServ
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Primarily, identify who the relevant stakeholders are- internal (employees, managers) and external (customers, suppliers, regulators, etc.) who can influence or be influenced by the project. To secure stakeholder backing for strategic initiatives, it is crucial to understand their interests, expectations, and levels of influence, hence it is paramount to clearly articulate the vision, goals, and benefits using data to demonstrate value. Simply assessing stakeholder needs might be short-sighted, while engaging them in visualizing the future creates a deeper commitment. Trust and collaboration through proactive engagement and lucid communication ensures strong stakeholder support and drives successful implementation of the initiative.

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2 Build Relationships

Building strong relationships with stakeholders is key. Start by engaging them early in the process, before major decisions are made. This inclusion fosters a sense of ownership and can lead to more supportive attitudes. Regular communication is crucial – keep them informed with updates and developments. Show genuine interest in their opinions and be ready to address their concerns. By investing time in these relationships, you'll build trust and credibility, which are essential for gaining their backing.

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Luis Gabriel V.

Prevención de Lavado de Activos | Antifraude | Delitos Financieros | Gestión General de Riesgos y Cumplimiento Normativo | Asesoría y Capacitación
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Para construir relaciones efectivas con las partes interesadas, organiza sesiones de co-creación donde puedan contribuir ideas y sugerencias desde el inicio. Utiliza herramientas de comunicación digital, como plataformas de mensajería o foros en línea, para facilitar el intercambio de ideas y mantener la conexión, especialmente si hay partes interesadas remotas. Programar reuniones de seguimiento después de cada fase del proyecto puede proporcionar un espacio para la retroalimentación y el ajuste de expectativas. Por último, celebra los logros conjuntos y reconoce públicamente las contribuciones de las partes interesadas para fortalecer el compromiso y la colaboración a largo plazo.

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3 Understand Motives

To effectively engage stakeholders, you must understand what drives them . Each stakeholder has unique motivations, goals, and fears. Some may be concerned about the impact on their team, while others might focus on the financial implications . By having a deep understanding of their motives, you can craft messages and strategies that resonate with them, demonstrating how your initiative aligns with their objectives and alleviates their concerns.

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Luis Gabriel V.

Prevención de Lavado de Activos | Antifraude | Delitos Financieros | Gestión General de Riesgos y Cumplimiento Normativo | Asesoría y Capacitación
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Para comprender los motivos de las partes interesadas, realiza entrevistas o encuestas para captar sus perspectivas y preocupaciones en detalle. Usa el análisis de "intereses vs. posiciones" para distinguir entre lo que realmente les importa y sus demandas superficiales, lo que permitirá crear mensajes más efectivos. Adapta tus presentaciones y comunicaciones para reflejar cómo el proyecto puede beneficiar sus objetivos específicos, resaltando los aspectos que les preocupan. Además, mantén una actitud de escucha activa durante todas las interacciones, lo que no solo facilitará la comprensión, sino que también fortalecerá la relación y aumentará su disposición a colaborar.

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4 Communicate Value

When presenting your initiative, focus on the value it brings to the organization and to the stakeholders themselves. Articulate clear benefits, such as cost savings, efficiency gains, or competitive advantages. Ensure that your messaging is clear, concise, and tailored to the audience. Highlighting the positive outcomes of your initiative will help stakeholders see the importance of their support and the potential for positive change.

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5 Gain Commitment

After building relationships and communicating value, it's time to seek active commitment from stakeholders. This could mean securing formal approval , resources, or public endorsement. Be clear about what you're asking for and why it's important. Provide a roadmap that outlines the steps and resources needed to achieve success. A clear plan with defined milestones shows stakeholders that you're organized and serious about the initiative's success.

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6 Address Risks

Lastly, acknowledge and plan for potential risks associated with your initiative. Stakeholders will appreciate your foresight and the measures you've put in place to mitigate risks. Be transparent about potential challenges and have contingency plans ready to demonstrate your preparedness. This will not only reassure stakeholders but also position you as a proactive and strategic thinker who is capable of leading the initiative to success.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Devanand CU

Executive Project Manager | Construction Management | Ex DLF | Ex CBRE | Ex TCS
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Transparency, another key factor influencing stakeholders positively. It adds value indeed!! Right time, Right information is always a welcome move.

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Senior Stakeholder Management

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You're launching a new strategic initiative. How can you win over influential stakeholders?

1

2

3

4

5

6

7

1 Identify Players

2 Build Relationships

3 Understand Motives

4 Communicate Value

5 Gain Commitment

6 Address Risks

7 Here’s what else to consider

Senior Stakeholder Management

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You're launching a new strategic initiative. How can you win over influential stakeholders?

1

2

3

4

5

6

7

1 Identify Players

2 Build Relationships

3 Understand Motives

4 Communicate Value

5 Gain Commitment

6 Address Risks

7 Here’s what else to consider

Senior Stakeholder Management

给文章评分

感谢您的反馈

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