You're launching a new product with a video. How can you ensure the narrative arc is compelling?

Sell the hole, not the drill. When drafting out your narrative for audience retention, keep in mind that they are watching for a reason. They have a problem, your product is not the solution, it’s the means to reaching the solution. The client needs a hole put in a wall. Don’t build your narrative around your drill and its fancy features. They couldn’t care less. All they need to know is that it can create a hole. Treat the viewer as the hero in their own story. You’re just the guide having your, “It’s dangerous to go alone, take this,” moment. In that moment, crafting a narrative that mimics the viewer’s situation or something comparable in such a way that they can relate and see their solution coming from your product is key.

A compelling narrative arc is crucial for a product launch video to engage viewers and effectively communicate your product's value. To create a captivating story, consider the following strategies: 1. Start with a hook: 2. Identify the protagonist: 3. Establish the conflict: 4. Introduce your product as the solution: 5. Show, don't tell: 6. Create an emotional journey: 7. Highlight transformative moments 8. Include customer testimonials: 9. End with a strong call-to-action: 10. Ensure brand consistency: 11. Keep it concise: By carefully crafting your narrative arc using these strategies, you can create a product launch video that not only informs but also inspires and motivates your audience to take action.

To create a more impactful and engaging video, it's important to include elements that resonate with real-world experiences. Additionally, maintaining a three-act structure—comprising an introduction, conflict, and resolution—ensures a well-rounded and compelling narrative.

Bons vídeos, em geral, tem imagens de qualidade, com boa ilumina??o, composi??o e cenário. Mas apenas isso n?o é o suficiente para manter o espectador engajado. Saber trabalhar a narrativa e prender a aten??o é fundamental. Um olhar aprimorado sobre o material e uma análise de como as partes do projeto podem se unificar ajuda na constru??o de uma edi??o criativa.

My mentor told me something simple yet profound: "People are much more rationalizing than they are rational." What does this mean? People make decisions based on emotion and justify them with logic. We think we make logical choices, but the vast majority of our decision making is based on emotion, NOT logic. Creating videos that does not evoke any emotion is a wasted effort. Make the audience FEEL something. Once you do that, you're halfway there. The other half would depend on your production quality and storytelling.