You're launching a new product in a competitive market. How do you determine the acceptable level of risk?
Launching a new product in a competitive market is a high-stakes endeavor that requires careful risk management. Understanding and managing risk is essential to ensure the success of your product while safeguarding your business's resources and reputation. Risk management involves identifying potential risks, assessing their likelihood and impact, and taking steps to mitigate or prepare for them. It's a balancing act between being too cautious, which can stifle innovation and market entry, and being too aggressive, which can lead to significant losses. Your goal is to determine an acceptable level of risk that allows for growth and innovation without overexposing your venture to potential threats.
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