to get honest and true feedback from the customer in an agribusiness following are very important - quality of products, shelf life of commodity, packaging quality, timely availability, size of packaging as per need of the large number of customer, effective and functional problem redressal system. Apart from this after successful launch of the agribusiness, I would like to get answer on following from the customers: 1. What you like in our product? 2. Was it meeting your requirements? 3. What improvements you suggest to ensure the quality of our product? 4. How is the quality in terms of size of grain, taste, color, fragrance etc. 5. Check brand visibility of our business. And conduct regular customer interface meeting in a informal way.

Already you have offering without knowing volume of consumers need and now you want feedback to know fate of offering. For this you have to gather data of probable consumer. Questionnaire for this like such How the product going to satisfy their felt and unfelt needs ? Quantitative as well Qualitative feedback is required to pitch in the offering.

To effectively measure customer feedback for new agribusiness offerings, consider the following approaches: Surveys and Questionnaires: Use online surveys post-purchase or after service interactions to gather structured feedback. Focus on product quality, service satisfaction, and suggestions for improvement. Customer Interviews: Conduct one-on-one interviews with key customers to gain deeper insights into their experiences and needs. Social Media Monitoring: Track mentions and comments on social media platforms to gauge customer sentiment and identify trends. Net Promoter Score (NPS): Implement NPS surveys to measure customer loyalty and likelihood to recommend your offerings.

Gathering and analysing required some market research tools to implement that is in agribusiness generally main stakeholders are farmers and consumers so gathering feedback from both side and analysing it can make a judgement better rather than collecting feedback from only consumer itself. Product feedback should be through sales person interaction with consumer, retailers, online surveys and pilotings of a product. Analysis of the feedback required sentiment analysis of a consumer that is up to what extent he/she is satisfied with the product and further improvements required for the product. Farmers or producer feedback is also essential for understanding the loopholes in the product so it's a 2 way process.

To measure customer #feedback effectively for new agribusiness offerings, I would employ the following strategies: 1. Net Promoter Score (NPS): Measure customer #loyalty by asking how likely they are to #recommend the product to others on a scale of 1 to 10. It provides a snapshot of overall customer #satisfaction. 2. Sales Data Analysis: Track repeat purchases and customer retention rates to indirectly assess satisfaction. Higher retention often indicates positive #feedback. 3. Field Visits and Demos: If applicable, observe #customers using the #products in the field. First-hand observation can reveal practical issues or innovations customers may not articulate directly.