You’re about to launch a new product. How can you ensure it becomes a customer favorite?

I was in a meeting yesterday and we came to the conclusion that it really comes down to distribution. Know how you're going to move your product and nail that process.

"If you build it, they will come" only works in movies. In real life, it's essential to know your audience to create something they will come to. It starts with empathy. Put yourself in your customers’ shoes. What are their needs? What are their pain points? What do they care about? Only when you have a deep understanding of your audience can you create something that will resonate with them. Research is key. Use surveys, focus groups, and social listening to collect information. But don't just collect data. Analyze and use it to inform your product. Remember, good products aren't made in a vacuum. They are a result of truly knowing and understanding your audience.

Definir una propuesta de valor sólida es fundamental para el éxito de cualquier producto/servicio. Algunos infaltables en la definición son: - Investigar profundamente la audiencia para comprender sus necesidades y deseos. -Identificar y comunicar claramente las ventajas únicas de tu producto. -Mantener la propuesta de valor clara, concisa y fácil de entender. -Enfocarse en cómo el producto/servicio resuelve problemas específicos de del cliente ideal. -Realizar pruebas y ajustes continuos según los comentarios de la audiencia. -Alinear el mensaje en todos los puntos de contacto para una experiencia coherente.

When a friend asks what you do, you say: - I help people [avoid pain] - I help people [gain pleasure] And then they'll ask: - How? - What do you sell? Every business owner needs to master the art of answering those questions in a clear and compelling way. Enter the value proposition. The value prop is NOT: - A list of features - A list of benefits It's the unique value you provide to your customers. It's what makes you stand out. It's what people will remember. When you launch your product, make sure your value proposition is clear, concise, and communicated effectively. This is not the time to be vague. This is the time to be bold. So, what's your value proposition?

Want to launch a successful product? Start with Minimum Viable Product (MVP). Why? Building an MVP forces you to focus on the most important features. What is an MVP? It's the smallest form of your product that solves a key problem and includes only the core features. What are the benefits? 1. You save time and money. 2. You can launch quickly. 3. You get user feedback early to adjust the product. 4. You can go to market faster. It's all too easy to add more features than you need. Focus on the core value of your product. Keep it simple. Don't add features just because you can. In the words of Antoine de Saint-Exupéry: "Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away."

The customer is always right, unless they're not. Enter: Customer feedback metrics. - NPS: "How likely you are to recommend?" - CSAT: "How satisfied are you?" - CES: "How easy was it to get help?" None are perfect, but they all have a role in understanding what customers really want. NPS indicates loyalty. CSAT shows happiness. CES reveals support quality. If you could only choose one, pick NPS. It's the most comprehensive of all, indicating whether customers love what you're doing and are willing to refer you. But more importantly, don't forget that customers have a story. And that story needs to be heard. When you listen to their stories, you can then understand their journey and help them achieve their goals.

So, you launched your product. But wait... If you think the launch is the end, you're doing it wrong. The day AFTER launch is just as important. There are vital steps to take to ensure success, such as: - Listen to feedback - Collect data/ analytics - Analyze and identify gaps - Iterate and improve - Implement changes - Repeat It's not a one-and-done process. Successful products are constantly being improved based on customer feedback. So, don't stop after launch day. The true test of success is in the continued effort to iterate and improve. If you keep improving, you keep winning.