Need to build or work with someone who could help you get a consolidated view of reports from various platforms in one view. It will help you understand the data better and make decisions. We have a tool for the same which can be leveraged by SME/MSME advertisers as well. Its a single point for activation and reporting across all platforms. The AI sitting on top of the tool gives optimization suggestions in real time and can be activated with a click of button. It's helps brands derive KPI and lower cost as well.

I own a company that centers around black consumers. Any figures that are generated are not real because they do not focus on the 1.4 trillion dollars we spend While we have built the country the figures are almost always theirs and cant be counted in my world.

When managing data metrics from various advertising platforms, ensuring they align seamlessly can be challenging. Here are strategies to achieve effective synchronization: Centralize the Data: Use a data management tool that consolidates all metrics into one central location. This makes it easier to access and analyze data without sifting through multiple platforms. Standardize Measurement: Establish common KPIs across all platforms. This uniformity allows for consistent analysis and comparison, helping you gauge overall performance accurately. Automate Reports: Set up automated reporting systems to generate real-time comparisons, insights, reduces manual errors and ensures that you have up-to-date information for timely decision-making.

Some ways to get started: - Align on a central reporting framework from different data sources -Build tables to give you a consolidated summary of all north star metrics using visualisation tools -Maintain a static repository to collect data from various sources and build a framework to highlight essential changes as and when needed

“That’s what the money is for!” — Don Draper Integrate all the data by setting clear goals from the start. Use tools that streamline the process, whether it’s automating reports or creating a custom dashboard. Focus on the metrics that drive impact and cut the noise.