You’re job searching and want to avoid mistakes. What are some common pitfalls to watch out for?

Like all things in marketing, you have to be Customer Obsessed when you create your CV and cover letter. If you are customer obsessed, you will have to understand what your audience values, what skills they want for the role, what soft skills are required to succeed. With this clear understanding of your customer (the hiring manager & the company), you then have to adapt your resume (specially) and cover letter so that you clearly articulate your unique value proposition and how you will address their pain points.

→ Personaliza tu currículum y carta de presentación para cada oferta de empleo. Resalta las habilidades y experiencias relevantes para el puesto que deseas. → Utiliza palabras clave de la descripción del trabajo. → Evita enviar el mismo currículum a todas las ofertas.

Tailor your resume for the respective job, you can use different ai tools to do this in seconds. That is so valuable and powerful. don't be lazy to do that

Aside from updating your resume, be sure to do research on the specific company that you're applying for as well as their competition and the state of their overall industry. If you go into your interview showing that you already have some knowledge and/or ideas, you're scoring some major bonus points right off the bat. This doesn't take more than an hour of interview prep to get a leg-up over other candidates.

→ Investiga la empresa y el puesto al que aspiras. → Practica tus respuestas a preguntas comunes de entrevista. → Prepara preguntas para el entrevistador. → Viste de manera profesional y adecuada para la empresa.

Assuming you're interviewing for a marketing position, make sure to include their marketing activities in the research you do. Make sure you understand their overall marketing activities, what is the value proposition of their product(s), what audience they are targeting, what channels they are using, and what is the call to action. Having a good understanding of their current marketing efforts will not only position yourself as deeply interested in the position but it will also provide you insights to the current state of marketing in the organization.

Make sure that you are authentic and show gratitude for their time and attention. To make it memorable, make sure that you include an idea, or question, or topic that was covered during the interview. Make sure you include why the idea / question / topic resonated with you. This will keep you top of mind for your audience longer than if you only use a generic "thank you" note.

There is nothing wrong with following up on people who don't respond to you, don't be afraid of following up and don't stop until you get a response

Companies hire people that can excel in the job and in the company culture. Thus, you have to make sure that you also provide a positive view of how you personality is compatible with the culture, how your diverse background will add value to the team and the organization, how you will add positive energy to the team.

→ Revisa tu perfil en redes sociales y asegúrate de que sea profesional y adecuado para el trabajo que buscas. → Evita hablar mal de antiguos empleadores o colegas en las redes sociales. → Cuida tu ortografía y gramática en todas tus comunicaciones.