Innovation in hospitality management is not easy, but it is possible and rewarding. To be innovative, you must have a clear vision, a customer-centric mindset, and a supportive environment. Additionally, you need to have a process, strategy, and measurement system that can help you generate, implement, and evaluate your innovations. To be more innovative in hospitality management, you should define your innovation goals and objectives, conduct research and analysis to understand customer needs and industry trends, generate and select ideas that address your innovation goals and objectives, implement and test your innovations by gathering feedback from customers, employees, or partners, and monitor and measure the impact of your innovations. Being innovative in hospitality management can help you achieve various benefits that can enhance your business performance and sustainability. By being innovative, you can offer guests a memorable experience, gain a competitive edge in the market, boost employee engagement and retention, increase customer loyalty and advocacy, as well as generate new revenue streams.