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You're about to hire a content strategist. What are the most important things to consider?

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Content strategy is the art and science of planning, creating, and managing content that meets the needs and goals of your audience and your business. It involves research, analysis, design, writing, editing, testing, and measurement. If you're about to hire a content strategist, you want to make sure they have the right skills, experience, and mindset to help you achieve your content vision. Here are some of the most important things to consider when looking for a content strategist.

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Jason Patterson

Founder of Jewel Content Marketing Agency | Truths & Memes | Content Strategy, Thought Leadership, Copywriting, Social…

1 Define your needs

Before you start looking for a content strategist, you need to have a clear idea of what you want them to do. Do you need someone to audit your existing content, create a content strategy from scratch, or implement and manage your content plan? Do you need someone who can write, edit, and optimize content, or someone who can oversee and coordinate content teams and projects? Do you need someone who can work with different content formats, platforms, and channels, or someone who specializes in a specific niche or industry? Define your needs and expectations upfront, and look for candidates who match them.

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Jason Patterson

Founder of Jewel Content Marketing Agency | Truths & Memes | Content Strategy, Thought Leadership, Copywriting, Social Media 'n' Stuff for B2B & Tech
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There are nine different types of content strategy. Many are quite different from each other in terms of the skills and experiences required. The most important thing when looking for a content strategist is finding one with the right skills and experiences. And preferably they've done the type of content strategy you need before.

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2 Assess their skills

Content strategy requires a range of skills to cover the various aspects of content strategy, such as research skills to identify content opportunities, gaps, and challenges; analytical skills to measure the performance and impact of content; design skills to create content frameworks, architectures, taxonomies, and workflows; writing skills to write clear and engaging content; and communication skills to effectively communicate with different stakeholders. Additionally, a content strategist should be able to edit and optimize content for quality, consistency, and SEO as well as present and pitch their content strategy and vision.

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Isidora Muthmann

Expertin und Beraterin: strategische Kommunikation, Network Management, PR, Social Media- und Influencer Marketing
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In content strategy, empathy and communication skills often outweigh pure knowledge. Understanding the audience's needs, motivations, and pain points allows for more impactful content creation and strategy development. Effective communication ensures alignment between stakeholders and helps navigate challenges collaboratively. While knowledge is crucial, empathy and communication skills foster deeper connections, leading to more successful outcomes in content strategy initiatives.

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3 Check their experience

A content strategist should have relevant and proven experience in content strategy. You can check their experience by looking at their portfolio, resume, and references. Look for examples of content strategy projects they have worked on, and the results they have achieved. Ask them about the challenges they faced, the solutions they proposed, and the tools and methods they used. You can also ask them to do a test or a case study to demonstrate their skills and approach.

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4 Evaluate their fit

A content strategist should not only have the skills and experience, but also the fit for your organization and culture. You want to hire someone who shares your vision, values, and goals, and who can work well with your team and your audience. You can evaluate their fit by asking them about their motivation, passion, and interest in your field and your project. You can also ask them about their work style, preferences, and expectations. You can also do a trial or a probation period to see how they perform and interact.

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5 Ask the right questions

When hiring a content strategist, it is important to ask them questions that can test their knowledge, skills, and experience. For example, you can inquire about their definition of content strategy and the components of a content strategy. Additionally, you can ask about how they conduct a content audit and analysis, how they define and prioritize content goals and objectives, how they create and document their content strategy, how they measure success and ROI, what best practices and trends in content strategy they are familiar with, what tools and platforms they use for content strategy, how they collaborate and communicate with other content professionals and stakeholders, and how they handle content challenges and changes. Ultimately, considering these factors is essential in order to find the best content strategist for your needs and goals.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're about to hire a content strategist. What are the most important things to consider?

1

2

3

4

5

6

1 Define your needs

2 Assess their skills

3 Check their experience

4 Evaluate their fit

5 Ask the right questions

6 Here’s what else to consider

Content Strategy

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You're about to hire a content strategist. What are the most important things to consider?

1

2

3

4

5

6

1 Define your needs

2 Assess their skills

3 Check their experience

4 Evaluate their fit

5 Ask the right questions

6 Here’s what else to consider

Content Strategy

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