You're hesitant about investing in IT security. How can you justify the ROI to your client?
Understanding the hesitation to invest in IT security is common among clients. You know that the digital landscape is fraught with risks, but how do you convey the value of proactive protection to those holding the purse strings? It's about more than safeguarding data; it's about ensuring business continuity and maintaining customer trust. This article will guide you through justifying the return on investment (ROI) for IT security measures so you can confidently address your client's concerns.