Key point of investing in R&D is creating a competitive advantage once the edge is created educating your client should be no2 priority. Share practical successful integration and case studies. Knowledge deter fear.

Start by first understanding the real concerns - whether it’s risk, cost, or uncertainty. Then, I connect the technology to their specific goals, share relevant success stories, and outline a phased approach to minimize risk. Finally, I shift the focus from “Why adopt this?” to “What happens if we don’t?” When clients see clear value with low risk, skepticism turns into curiosity.

To address client skepticism, emphasize on real-world problems/ use cases rather than focusing solely on technical details. Illustrate how these technologies offer practical solutions to existing market challenges/problems. Highlight tangible client use cases and MVP results like cost reductions, time savings, or efficiency improvements. Use market data to demonstrate potential upside, capturing clients' attention with statistics and figures that pinpoint enhanced performance and returns. By centering on actionable results, you bridge the gap between technological innovation and practical value. Risk assessment and mitigation strategies must be included, fostering transparency by outlining a clear investment thesis and value prop.