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You’re a graphic designer. What UX/UI skills should you be focusing on?

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As a graphic designer, you might be wondering how to expand your skill set and stay relevant in the digital world. UX/UI design is a popular and in-demand field that combines visual aesthetics, user research, and interaction design. But what exactly are UX/UI skills and how can you learn them? In this article, we'll explore some of the essential UX/UI skills that every graphic designer should be focusing on and how to develop them.

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1 User research

User research is the process of understanding the needs, preferences, and behaviors of your target users. It helps you create user personas, user journeys, and user scenarios that guide your design decisions. User research also involves testing your designs with real users and collecting feedback to improve them. To master user research, you need to learn how to conduct interviews, surveys, usability tests, and other methods of gathering user data. You also need to learn how to analyze and synthesize your findings and present them to stakeholders.

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Brian J. Crowley

Design Leader | Comic Book Creator | Disruptor
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First things first; "UX/UI" is not a thing. Interfaces is the control part of an experience. If a video game is the experience; the controller, the screen menus etc are the controls that make up the experience. Secondly; working as a User Experience Designer is not the same as working as a Graphic Designer. You will need to expand your skills and dip into understanding research, software development and product management. Thirdly Product Design is not the same as User Experience Design. UX Designers are specialists that tend to work with other specialists. A product designer supports a product through it's lifecycle and tends to be a generalist. Finally, there's a lot to unlearn from the world of graphic design... be open to it.

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Carmelina Piedra, MDes and CPF

Certified Career Coach & Facilitator || Executive Innovation Coach || Forbes Coaches Council Member ? Successes in "Featured" ? 25+ years of design leadership experience
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What do you customers need and want? What are their motivations? Talk with customers (in addition to stakeholders) to uncover it and move forward in solutioning in this way and don't forget to think through how the product or service will behave and interact with those customers.

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Emomotimi Orubor

I increase brand presence with compelling visuals.
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User research is a crucial component of graphic design, as it helps designers understand the needs, preferences, and behaviors of the target audience. By gathering insights through user research, designers can create more effective and user-friendly designs.

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Maicon Moura

Designer Pleno na allu ? Fa?o quadrinhos, escrevo fic??o, crio marcas e dou palestras sobre design ? @maiconsmoura no Instagram
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Quando se trata de criar experiências significativas para os usuários, a pesquisa é o seu melhor amigo. Dedique um tempo para entender quem s?o seus usuários, suas necessidades, desejos e desafios. Em minha própria experiência, descobri que mergulhar fundo na pesquisa de usuários me ajudou a criar designs mais centrados nas necessidades reais das pessoas que iriam interagir com meu trabalho.

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2 Information architecture

Information architecture is the way you organize, structure, and label the content and features of your website or app. It helps users find what they are looking for and navigate through your design easily. Information architecture also affects the SEO and accessibility of your design. To master information architecture, you need to learn how to create sitemaps, wireframes, navigation systems, and content hierarchies. You also need to learn how to use tools like card sorting, tree testing, and heuristic evaluation to evaluate your information architecture.

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Kathleen Watson
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Information architecture is critical for categorical/chronological/geogrpahical/ task & user role oriented. These data schemas provide information organization schemes to help users find the info they want (if not using search). IA was a big deal in the early days of the web where many interfaces help manage searchable content in a way that users can understand & find what they want. Today’s interfaces are far more transparent (natural UI’s, GPS, preferences), task oriented or building users usage patterns. IA does not play as a big role in these use case scenarios. IA’s hey day was in the early days of the web.

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Emomotimi Orubor

I increase brand presence with compelling visuals.
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Information architecture (IA) is a crucial aspect of design and user experience that focuses on organizing and structuring information to facilitate efficient navigation, usability, and understanding. It involves the planning, design, and organization of content to create a logical and user-friendly structure.

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3 Visual design

Visual design is the aspect of UX/UI design that most graphic designers are familiar with. It involves creating the look and feel of your website or app, using elements like color, typography, imagery, icons, and animations. Visual design also influences the mood, tone, and brand identity of your design. To master visual design, you need to learn how to apply the principles of visual hierarchy, contrast, alignment, balance, and consistency to your design. You also need to learn how to use tools like Adobe Photoshop, Illustrator, and Sketch to create your visual assets.

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Maicon Moura

Designer Pleno na allu ? Fa?o quadrinhos, escrevo fic??o, crio marcas e dou palestras sobre design ? @maiconsmoura no Instagram
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Como designers gráficos, o design visual está no cerne do nosso trabalho. é a estética, o estilo e a identidade visual que d?o vida aos nossos projetos. Ao dominar os princípios do design visual - como layout, tipografia, cores e hierarquia visual - você pode criar designs que n?o apenas s?o bonitos, mas também funcionais e atraentes. Em minha jornada, mergulhei fundo na teoria do design visual e apliquei esses princípios em meus projetos com resultados significativos.

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Emomotimi Orubor

I increase brand presence with compelling visuals.
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Visual design is a key aspect of the overall design process, encompassing the aesthetic and creative elements that contribute to the look and feel of a product, website, or any visual communication medium. It involves the use of various design principles, elements, and techniques to create visually appealing and effective communication.

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4 Interaction design

Interaction design is the aspect of UX/UI design that deals with how users interact with your website or app. It involves creating the functionality, behavior, and feedback of your design, using elements like buttons, forms, menus, sliders, and gestures. Interaction design also affects the usability, engagement, and satisfaction of your design. To master interaction design, you need to learn how to use prototyping tools like Figma, InVision, and Adobe XD to create interactive mockups of your design. You also need to learn how to use tools like Google Analytics, Hotjar, and Mixpanel to measure and optimize your design performance.

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5 Communication and collaboration

Communication and collaboration are the soft skills that are essential for any UX/UI designer. They involve working with other designers, developers, product managers, and clients to deliver successful design solutions. Communication and collaboration also involve presenting your design ideas, explaining your design rationale, and receiving and giving constructive feedback. To master communication and collaboration, you need to learn how to use tools like Slack, Zoom, and Miro to communicate and collaborate effectively. You also need to learn how to use tools like PowerPoint, Keynote, and Storyboard to create compelling design presentations.

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Enrique Seemann Carús

Illustrator and Designer Brand Designer of UNESCO's Fit for Life
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In design and every other field, communication is fundamental. Collaborating effectively is key. Teamwork and constructive feedback not only enhance the design process but also elevate the quality of the final product. Mastering communication tools and presentation software further facilitates this collaborative approach.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Thais Gliosci ?????

Senior UX Design at Minsait (Banco do Brasil) | UX UI Designer | UX Motion Designer | Product Designer | Web Designer
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Acho que cabe aqui incluir o contato/experiência com a metodologia ágil de trabalho, categoricamente utilizada em times que tenham qualquer liga??o com desenvolvimento. Saber lidar com a dinamica de daily, weekly, review, kanbam etc faz muita diferen?a no dia a dia de um designer de experiência e interface pois torna seu trabalho mais fluido e sua capacidade de resolu??o de problemas aprimorada.

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You’re a graphic designer. What UX/UI skills should you be focusing on?

1

2

3

4

5

6

1 User research

2 Information architecture

3 Visual design

4 Interaction design

5 Communication and collaboration

6 Here’s what else to consider

Graphic Design

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You’re a graphic designer. What UX/UI skills should you be focusing on?

1

2

3

4

5

6

1 User research

2 Information architecture

3 Visual design

4 Interaction design

5 Communication and collaboration

6 Here’s what else to consider

Graphic Design

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