You're gearing up for a trade show. How can you leverage social media to create buzz beforehand?

Launch your social media campaign early and create a content calendar to share engaging updates, sneak peeks, and exciting news. Consistency is key, regular posting keeps your brand top-of-mind and creates a sense of anticipation. By teasing what's to come, you'll generate excitement and make your booth a must-visit destination for attendees. Start building momentum now and make a lasting impression

Add market research articles, share your expertise, so once you are at the trade show and people are looking you up, they see a lot of valuable content that they would like to follow. It helps to get and retain followers. Another thing is to start a series of posts, that will be summed up at the show, so people are engaged before and incentivized to visit your booth.

Social media utilization plays important role as everybody spend almost of their time on it. Posting your business events such as trade shows on social media will add boosting effect for greater audience reach on nowadays online society.

Post build pictures and video of the trade stand as it is being built. Provide some free tickets to fans, followers and customers.

Leverage social media to create buzz before a trade show by developing a strategic content plan with engaging posts, eye-catching visuals, interactive elements like polls and contests, using event-specific hashtags to increase visibility, collaborating with industry influencers and partners, sharing behind-the-scenes content, sneak peeks of your booth setup, and announcements about special activities or promotions to generate interest and anticipation.

Trade shows should be integral to your inbound marketing strategy, blending in- and outbound tactics. Share engaging content on social media that resonates with your audience. This includes behind-the-scenes looks at preparations, team member interviews, and product previews. Utilize videos and images for higher engagement rates. Create a series of posts leading up to the event, sharing teasers and sneak peeks. During the event, live-stream demos and Q&A sessions, and encourage attendees to use a specific hashtag. After the event, share recaps and highlights to keep the conversation going. And most important of all: Use the information as content that your potential customers and visitors are really looking for.

Internal positive attitude about trade shows is essential. Have meetings to distribute the work load because trade shows require long hours on your feet. Call them ‘pep rallies’ if necessary to build energy and an atmosphere of fun for this crucial event your company invests so heavily in. If only a few people are ‘working the exhibit’ determine ways to support them. And pre-determine how the leads will be distributed and most importantly followed up on. I’ve seen leads actually ignored by the sales staff or they were not aware leads were available of due to lack of post-show leadership and post-show analysis by show leadership.